Innovate Panel Book — profiling made easy!

Using our longitudinal approach, we collect thousands of data-points and share these cost efficiencies with our clients. Need custom screening for future use? We love partnering with our clients to help them fulfill challenging audience profiles with ease, contact us today to learn more!

Registration Demographics

Age City Country Education Level
Email Employment Status Ethnicity First Name
Gender Household Income Industry Job Title
Last Name Marital Status Mobile Device Type Mobile OS
Mobile Phone # Number & Age of
Children in Household
Primary Language Profession
State/Province Street Address ZIP/Postal Code Region

Region

  • Northwest 18%
  • West 23%
  • South 37%
  • Midwest 21%
  • Other 1%

Gender

  • Male 49%
  • Female 51%

Age

  • 13 - 17 7%
  • 18 - 24 24%
  • 25 - 34 27%
  • 35 - 44 18%
  • 45 - 54 13%
  • 55+     11%

Ethnicity

  • Asian 3%
  • Hispanic/
    Latino 10%
  • White/Caucasian 59%
  • Black/
    African American 12%
  • Pacific Islander 4%
  • Other 12%

Marital Status

  • Divorced9%
  • Decline to answer11%
  • Living
    with partner 7%
  • Married33%
  • Single36%
  • Separated2%
  • Widowed2%

Household Income

  • $0 - $19,999 25%
  • $20K - $29,999 13%
  • $30K - $39,999 9%
  • $40K - $49,999 9%
  • $50K - $59,999 10%
  • $60K - $79,999 11%
  • $80K - $99,999 7%
  • $100K+ 10%
  • Declined
    to answer 8%

Additional Demographics

Automotive

Auto Insurance Provider Automotive Usage Habits Car Type Color Future Automotive
Purchase Intent
GPS Navigation Hybrid Ownership
& Usage
New/Used Vehicle Number of Vehicles
in Household
Ownership/Lease
Service/Repair Location Shopping Source Used Specialized Vehicle
Ownership
Vehicle Payment
Type
Vehicle Purchase
Amount
Years Driving Years Owned

Beauty

Cosmetic/Plastic Surgery Fragrance
Products Used
Hair Care
Products Used
Hair Removal Makeup
Products Used
Nail Care
Products Used
Oral Health
Products Used
Piercings Skincare
Products Used
Sunscreen
Products Used
Tattoos Teeth Whitening
Products Used

Beverage and Food

Alcohol Budget Alcohol Categories/
Brands
Alcohol
Consumption
Frequency
Baking Frequency Bottled Water
Categories/Brands
Bottled Water
Consumption Frequency
Coffee/Tea
Categories/Brands
Coffee/Tea
Consumption Frequency
Cooking Frequency Fast Food Visitation
Food Budget Food Categories/
Brands
Grocery Shopping Habits Organic Food Consumption Restaurant Visitation
Soda Categories/
Brands
Soda Consumption
Frequency

Entertainment

Cable TV DVD Ownership Magazine Categories Movie Interests Movies Purchased
From TV
Number of DVDs
Purchased per Year
Number of Hours
of TV per week
Magazine
Subscriptions
Number of Movies
at Theater per Year
Online TV Viewing
TV Show Categories

Gaming

Frequency of Play Gaming Accessories
Used
Gaming Communities Gaming Platforms
Owned
Video Game Types
Video Games Owned

Lifestyle

Appliances in Home Method of Survey
Participation
Musical Interests News Consumption Pet Ownership
Political Interests Reading Habits Religious Affiliation Teen Hobbies and Interests

Mobile Usage

Mobile Application
Usage
Mobile Brand Mobile Operating
System
Mobile Phone
Activities
Mobile Phone
Number
Mobile Phone Provider Number of Household
Mobile Phones
Religious Affiliation Types of Mobile Research Projects Daily Hours Spent

Money and Finance

Banking
Institutions Used
Credit Cards Used Investable Assets Type & Ownership
of Residency
Years at
Present Location

Parenting

Number/Age
of Children
Childcare Fertility Formula Usage Parenting Style
Pregnancy Shopping Preferences

Shopping

Household Products Product Ownership Purchase Decision-Making Shopping Budget

Social Media

Number of
Followers/Friends
Daily Hours Privacy Outlook Social Media
Channels Used

Technology

Computer Ownership Electronic Ownership Email Usage Frequency of Online
News Consumption
Internet Connection
Type at Home
Internet Usage Online Shopping
Habits
Printer Ownership Social Media Usage Software Usage
Tablet Usage Webcam Ownership

Travel

Car Rentals Used Cities Visited Countries Visited Cruising Hotels Visited
Leisure Trips
Per Year
Loyalty Programs Vacations Taken Investable Assets Type & Ownership of Residency
Years at Present
Location

Health Profiling

Innovate has extensive experience in health & wellness respondent profiling. Specific to physician diagnosis, we provide access to patients and family caregivers across a wide variety of illnesses, ailments as well as capture a variety of health-related activities.

Acne Atrial Fibrillation ADD/ADHD Alcohol consumption Allergies
Alzheimer’s Disease Anxiety Disorders Anorexia/Bulimia Arthritis Asthma
Autism Back Pain Bipolar Disorder Blood Disorders BMI
Botox Usage Cancer – all types Chronic Pain Colitis COPD
Crohn’s Disease Cystic Fibrosis Deafness Dementia Depression
Diabetes (Type I & II) Dietary Habits Emphysema Epilepsy Erectile Dysfunction
Exercise Habits Fibromyalgia Gastric Bypass
Surgery
General Surgical
Procedures
GERD
Glasses/Contacts
Usage
Glaucoma Gout Gym Membership Gynecological
Disorders
Headaches (minor) Hepatitis (all types) High Blood Pressure High Cholesterol Hypertension
Infertility Insurance Irritable Bowel
Syndrome
Lupus Medication Usage
Menopause Migraines Multiple Sclerosis Obesity Osteoporosis
Parkinson’s Disease Participation in
Clinical Trials
Physical Activities Plastic Surgery Pneumonia
Psoriasis/Eczema Rheumatoid Arthritis Schizophrenia Shingles Sinusitis/Rhinitis
Sleep Disorders Smoking Habits Strokes Ulcerative Colitis

Hispanic Profiling

Acculturation Level Citizenship Country of Birth Immigration Generation In-Community Environment
Language Usage
In-Home
Language Usage
Out-Of-Home
Media Consumption In-Home
(Internet, TV, Print & TV)
Primary Language Secondary Language
Social Media Usage Years Lived in the US

Business Profiling

At Innovate, we capture a host of firmographics which help you to pin-point the most challenging targets. All of our business variables align with Microsoft taxonomy; this approach ensures that we provide laser-precision sampling among a wide variety of business audience-types.

Age of Company Budget Oversight Business Travel Business-Related Decision-Making
Computer Brand Computer Operating System Computer Usage Income Industry
IT-Related
Decision-Making
Job Role/Title Linkedin Usage Mobile Phone Usage Number of Employees
Number of Locations Office Location-Type Total Investable
Assets
Office Equipment
Used
Organizational
Revenue
Private/Public/
Non-For-Profit
Profession Years at Company

We screen for a wide variety of business professionals:

Directors Administrative &
Executive Assistants
Administrator Analyst/Senior
Analyst
Architect
Assistant Manager/
Assistant Director
Assistant VP Associate/Senior
Associate
Attorney Business Development
Director
Buyer Certified Public
Accountant
Chairman/Board Member Chemist/Scientist Chief Executive
Officer
Chief Financial
Officer
Chief Information
Officer
Chief Operations
Officer
Chief Technology
Officer
Computer Analyst
Consultant Controller Counselor Customer Service
Representative
Database Administrator
Dentist/
Dental Hygienist
Designer Director Director/
Department Head
Editor/Writer
Educator Engineer Executive Officer Executive VP/Senior VP Financial Advisor
Fireman General Manager Government Graphic Designer Human Resources
Director
IT Consultant IT Manager Manager Marketing Manager Military
MIS Director Nurse Occupational/
Physical Therapist
Operator Opticians/
Optometrist
Owner/Principal Pharmacist Physician Planner Police Officer
President Product Manager Programmer Project Manager Psychologist
Publisher/
Producer
Representative/
Sales
Secretary Senior Manager Server Architect
Social Worker Software Developer Speech Pathologist/
Audiologist
Student Supervisor
Systems
Administrator
Technicians/
Technician Specialists
Tradesman/
Trade Specialist
Treasurer Veterinarian
Vice President Web Developer Webmaster
Learn More in Our 2017 Panel Book

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Call US (+1) 888-229-6664 | UK (+44) 020-8068-7070 or send us an email.

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