Our Story

Innovate is not only the name of our company, it’s our philosophy and our driving force. Established by industry forerunners who launched both the goZing and uSamp panels, the company’s co-founders have spent over two decades in the online sampling industry developing innovative methodologies to harness research technology and survey audiences around the globe.

Making Sampling Better​

Matt Dusig and Gregg Lavin found goZing, one of the first online panels, opening the door to the online revolution of market reesearch.


These innovators create the first supplier affiliate network dedicated to market research surveys, opening the door to broader panelist access.


They create the first priority-based sampling router, vastly improving the efficiency of survey completion.


Matt and Gregg found uSamp, which introduces automation to sampling.


The introductory launch of Sample Market, the first self-serve sampling platform, an early predosseor to today's Vision Suite.


They created the first buyer APIs for programmatic sampling.


Launched the first mobile sampling platform with geo-location and push alerts.

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targeted samples

We Paved the Way in Sampling

In 1999, when our leaders entered the space, there was no foundation for how a sampling business should work. The technology we designed and built reached a new world of survey respondents – fresh panels with the greatest breadth and depth of demographics, interests, beliefs, and geographies.

Richly Targeted Audiences

Over the years, we have scaled these global panels to millions of registered survey respondents. While size is impressive, it does not eclipse our commitment to quality. InnovateMR profiles across a wide variety of data points specific to location and niche, with extensive quality controls employed to filter out subpar responses.

DIY Sampling Technology​

Our team also led the way in self-service sampling. The InnovateMR Insights Platform empowers researchers to take the reins, delivering Faster Answers™ without sacrificing quality. Featuring an intuitive, easy-to-use interface, the platform allows for complete project control from one centralized dashboard.

Join Our Team

We are always looking for smart, talented people to join our team! If you’d like to send us your resume or contact us about a specific job posting, click the button below.

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Real People. Quality Data. Faster Answers.TM