Innovate Announces Global B2B First Class Panel


LOS ANGELES, January 11, 2017 –Innovate (www.InnovateMR.com), a global leader in audience sampling, has completed a significant addition to the company’s proprietary panel bolstering its B2B offer and dynamic profiling capabilities.

Based on a growing demand among Innovate’s client portfolio; the firm recently invested significant resources to strengthen and diversify the Innovate Panel asset.  Drawing from a blend of exclusive online B2B publishers, as well as offline recruitment strategies, the firm is offering a vast array of proprietary global B2B samples as well as consumer samples.  In addition to this growth, the company recently launched a dynamic profiling technology which increases the depth and breadth of targeted information available for clients. Upon request, the company accommodates client-specific screening questions for clients looking to screen custom questions against Innovate’s First Class Panel.TM

Innovate Co-founder and Managing Director, George Llorens, said, “Our team is thrilled by our recent completion of these panel recruitment efforts.  As a veteran in the B2B space; uniqueness, authenticity , quality, and diversity are often in limited supply among providers. With the insatiable B2B appetite increasing in our space, it made sense to build this asset from scratch to support our clients’ needs.”  Llorens continued, “Sourcing truly validated B2B sample in our space is challenging for our clients and our investment reinforces our commitment to provide buyers with an alternative that is of the highest quality.”

Over the course of 2016, the firm invested heavily in TV advertisements which bolstered the panel’s reach significantly.  Additionally, the firm utilized several methods to further validate the quality of the panel such as offline call centers and online APIs designed to authenticate respondent information such as name, company, and other employment-related details.  Andrew Hahn, Senior Vice President of Sales & Alliances at FuelCycle, a leading technology and community platform firm said: “Innovate has become our company’s go-to-partner for both B2B and consumer sample.  Our business model requires a high level of commitment and long-term engagement among respondents; Innovate consistently delivers the highest quality I’ve observed in the sample industry.  Validated and engaged respondents are the lifeblood of our business; it’s the driving force of the exponential growth we continue to enjoy.”  Hahn continued, “Quality is everything, especially in the world of B2B sample.”

Innovate also reports significant growth over the last two years now with 50 employees globally and new, expanded offices in Los Angeles, New York and New Delhi.  The firm has enjoyed triple digit growth over the last twelve months and the company has released a variety of cutting-edge API and automated sampling solutions which are poised for substantial industry adoption in 2017.

Real People. Quality Data.TM Innovate is a global online sampling firm, generating high-quality data from engaged panelists. Founded by Matt Dusig, Gregg Lavin and George Llorens, Innovate provides 24/7 client service to thousands of market researchers and research departments around the world. Innovate pioneered Human-Powered SamplingTM which promotes responsive communication for client satisfaction and created the First Class PanelTM which is a heavily screened, profiled and engaged audience of survey respondents.

Interested in learning more about the firm’s philosophy and expertise in sample quality? Check out Innovate’s recent webinar, “Everyone Cares About Quality, But Not Everyone Values It!”