Innovate Announces Strategic US Hiring Growth


LOS ANGELES, June 12, 2017 – Innovate (www.InnovateMR.com), a global leader in audience sampling, has hired senior business development expert, Jeff Gerken to support the firm’s growing client portfolio, and plans to make additional hires in the coming months.  These strategic hires continue to build upon the firm’s client-centric model which aims to provide unparalleled industry expertise to Innovate’s global clientele.  

JeffGerken.jpgJeff Gerken, an industry veteran with nearly twenty years of experience, has joined Innovate as Assistant Vice President. In his role, Jeff will be responsible for sourcing new business opportunities as well as managing a wide spectrum of existing relationships for the company. Jeff has a strong track record of introducing innovation and new methodologies to clients. He possesses a wealth of international sampling expertise. Prior to Innovate, Jeff held senior positions at DataSpring (formerly Research Panel Asia), Federated Sample, Symphony, and SSI.

When asked why he decided to join Innovate over other companies, Jeff said, “With so many great companies in the MR industry, my reason for joining Innovate came down to the experience and knowledge of the founders and the team they have put together.  Coupled with fantastic proprietary panels and technology, it seemed like the perfect fit for me.”

George Llorens, Co-Founder and Managing Director for the firm said, “Our team is ecstatic to have Jeff join our company; we are confident he will provide our clients with exceptional service and the consultative prowess that he is known for.”  Llorens continued, “Jeff is the go-to expert for APAC markets in our space which is a focus for Innovate as we are seeing increased demand in these countries. We’ve always held the belief that growing your business involves surrounding yourself with truly exceptional talent; Jeff is the type of professional who brings value to the challenges and opportunities our clients face every day.”

Over the last 12 months, the firm has made significant investments in technology, personnel, and marketing.  The firm continues to observe triple-digit growth and will be releasing a new, innovative universal sample platform in the coming months.  This platform, in conjunction with the firm’s strategic hiring growth, is expected to give clients independent access to a best-in-class network of high quality sample. 

Real People. Quality Data.TM Innovate is a global online sampling technology firm, generating high-quality data from engaged panelists. Founded by Matt Dusig, Gregg Lavin and George Llorens, Innovate provides 24/7 client service to thousands of market researchers around the world. Innovate pioneered Human-Powered SamplingTM which promotes responsive communication for client satisfaction and created the First Class PanelTM which is a heavily screened, profiled and engaged audience of survey respondents.  Interested in learning more about the firm’s philosophy and expertise in sample quality?  Check out Innovate’s webinar, “Everyone Cares About Quality, But Not Everyone Values It!”