Innovate Podcast #2 – Sample Buyer Expectations with Lisa and Mark


Episode 2 of the Innovate Podcast, featuring Lisa Wilding-Brown of Innovate and Mark Menig, CEO of True Sample recently went live, featuring an extensive conversation about sample buyer expectations. 

Lisa and Mark dive into a question that has come up increasingly in recent months related to perception of potential sample fraud, followed by a discussion of overall expectations about sample quality from buyers and what kinds of questions and concerns come in most frequently in the industry.  

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You can listen to the full episode below or subscribe to the podcast for future updates from any of the below

Stay tuned for more insights from the sampling and market research space from the Innovate team in the weeks and months to come: