Innovate Records Triple Digit Growth and Expands U.S. Team with New Hires


LOS ANGELES, October 11, 2016 — In a move to further increase client service capabilities, Innovate (www.InnovateMR.com), a global leader in audience sampling, announces three new hires. Additionally, Innovate MR has announced triple-digit growth due to the firm’s extensive panel recruitment efforts. According to Matt Dusig, co-founder and Managing Director, “Our business has been growing exponentially year over year. We are very pleased by our clients’ response to our increased scale and reach. As such, we’ve strategically recruited some incredible talent to join our team and support this rapid growth.”                 

Michael Krameisen has been hired as Senior Director of Business Development. Michael has over twenty-five years of experience in research sales; having served previously at GMI and Research Now. Michael brings a wealth of expertise in various research disciplines; spanning several audience verticals. As a consultative salesperson who specializes in B2B sample, Michael will leverage Innovate’s B2B First Class PanelTM to help develop advanced solutions around this high demand segment.

Erin Fredericks has joined Innovate as Senior Director of Business Development. With over ten years of experience in market research, Erin most recently served as Director of Partnership Development at Navigate Research, a sports and entertainment research firm. Prior to Navigate, Erin was the Midwest Sales Director at Survey Sampling International (SSI) where she was responsible for a multi-million dollar vertical of business and worked closely with clients to open new areas of opportunity for the firm. 

Josh Brezner has joined Innovate as Director of User Experience.  Josh will work closely with Innovate’s panel team and he will help pave the way for further enhancements to Innovate’s panel products and services. Prior to Innovate, Josh held various operational roles at Instant.ly (uSamp) and he achieved great success in the areas of specialized B2B recruitment, consumer panel development, engagement and gamification. Josh led several initiatives around Instant.ly’s (uSamp) panel, known as iPoll; designing numerous desktop and mobile gamification strategies which increased panel retention greatly.

Innovate Co-founder and Managing Director George Llorens said, “Our business has experienced tremendous growth over the last twelve months. Our new colleagues will help foster existing as well as new client relationships.”  Llorens continued, “Our clients and panelists are the lifeblood of our business, and continued investment in these areas of the business are a testament to our commitment to our partners and our respondents.”


Real People. Quality Data.TM Innovate is a global online sampling firm, generating high-quality data from engaged panelists. Founded by Matt Dusig, Gregg Lavin and George Llorens, Innovate provides 24/7 client service to thousands of market researchers and research departments around the world. Innovate pioneered Human-Powered SamplingTM which promotes responsive communication for client satisfaction and created the First Class PanelTM which is a heavily screened, profiled and engaged audience of survey respondents.