# InnovateMR > Market researcher in Calabasas, California --- ## Posts - [Sustainability and Market Research: Capturing Consumer Sentiment](https://www.innovatemr.com/insights/sustainability-and-market-research-capturing-consumer-sentiment/): Discover the latest sustainability market research trends and how authentic consumer insights drive eco-conscious strategies. Learn how to align your brand with today's values and secure long-term success. - [InnovateMR + Ivy Exec Lead the Charge in Combating Survey Fraud with Next-Gen Data Integrity Tools](https://www.innovatemr.com/insights/innovatemr-ivy-exec-lead-the-charge-in-combating-survey-fraud-with-next-gen-data-integrity-tools/): InnovateMR + Ivy Exec revolutionize market research quality with advanced AI tools and biometric validation, setting a new benchmark for combating survey fraud and ensuring authentic, actionable insights. - [InnovateMR + Ivy Exec Sign the GDQ Data Quality Excellence Pledge: A Commitment to Raising Industry Standards](https://www.innovatemr.com/insights/innovatemr-ivy-exec-sign-the-gdq-data-quality-excellence-pledge-a-commitment-to-raising-industry-standards/): InnovateMR + Ivy Exec proudly sign the GDQ Data Quality Pledge, reinforcing our commitment to trust, transparency, and excellence in market research. - [How to Conduct Market Segmentation for B2B Surveys](https://www.innovatemr.com/insights/how-to-conduct-market-segmentation-for-b2b-surveys/): For B2B companies conducting surveys, segmentation can be the secret ingredient to better strategies and more intelligent decisions. Here’s how InnovateMR + Ivy Exec approaches market segmentation to help businesses thrive. - [Leveraging Expert Networks for Competitive Advantage in 2025](https://www.innovatemr.com/insights/leveraging-expert-networks-for-competitive-advantage-in-2025/): Unlock a competitive edge in 2025 with Ivy Exec’s expert networks. Access top industry professionals for actionable insights, innovative strategies, and agile decision-making that drive sustainable growth. - [Q&A with Alex Baranpuria: Inside Ivy Exec’s Expert Network](https://www.innovatemr.com/insights/qa-with-alex-baranpuria-inside-ivy-execs-expert-network/): Ivy Exec’s Expert Network connects organizations with resume-verified professionals. In an interview with Co-Founder Alex Baranpuria, learn how expert matching and a partnership with InnovateMR support effective research. - [How Expert Networks Are Transforming Corporate Decision-Making](https://www.innovatemr.com/insights/how-expert-networks-are-transforming-corporate-decision-making/): How expert networks revolutionize corporate strategy by providing tailored, real-time insights that drive smarter, cost-effective business decisions. - [How Expert Networks Are Revolutionizing Healthcare Consulting](https://www.innovatemr.com/insights/how-expert-networks-are-revolutionizing-healthcare-consulting/): Expert networks are transforming healthcare consulting by providing rapid access to top-tier professionals. Learn how InnovateMR + Ivy Exec’s award-winning approach delivers high-quality insights for better decision-making. - [How Expert Networks Are Supporting Sustainable Business Practices](https://www.innovatemr.com/insights/how-expert-networks-are-supporting-sustainable-business-practices/): Expert networks like InnovateMR + Ivy Exec are transforming businesses with sustainable practices. Learn about customized consulting, data-driven insights, and compliance strategies for green growth. - [The Hidden Benefits of B2B Surveys: Using Customer Feedback to Improve Your Business](https://www.innovatemr.com/insights/the-hidden-benefits-of-b2b-surveys-using-customer-feedback-to-improve-your-business/): Explore B2B surveys' power: revealing buyer insights, driving innovation, strengthening relationships, and boosting business strategy. - [A Beginner's Guide to Qualitative Research](https://www.innovatemr.com/insights/beginners-guide-to-qualitative-research/): Discover the fundamentals of qualitative research with InnovateMR's beginner's guide. Learn methods, data collection, analysis, and practical tips for successful projects. - [7 Steps to Designing a Survey Project](https://www.innovatemr.com/insights/7-steps-to-designing-a-survey-project/): Create an effective survey project with these 7 steps. From defining objectives to analyzing data, this guide helps deliver reliable insights. Read now - [Transparency and Quality in Market Research: InnovateMR’s Approach to Tackling Fraud and Upholding Data Integrity](https://www.innovatemr.com/insights/transparency-and-quality-in-market-research-innovatemrs-approach-to-tackling-fraud-and-upholding-data-integrity/): Discover how InnovateMR tackles fraud and upholds data integrity with advanced technology, layered quality controls, and proactive transparency. Learn why transparency and quality are vital in market research. - [What Are The 5 Categories of Audience Analysis?](https://www.innovatemr.com/insights/what-are-the-5-categories-of-audience-analysis/): Everything you need to know about audience analysis with this guide covers values, needs, interests, and behaviors to enhance your marketing efforts. %%title%% - [Advances in Data Visualization for Market Research](https://www.innovatemr.com/insights/advances-in-data-visualization-for-market-research-2/): Discover how data visualization transforms market research. Explore interactive dashboards and data storytelling with InnovateMR leading the charge in insights-driven decision-making. - [Beyond the Ping-Pong Table: Creating a Culture That Matters ](https://www.innovatemr.com/insights/beyond-the-ping-pong-table-creating-a-culture-that-matters/): Workplace culture isn’t all about fun perks like ping-pong tables, endless snacks, or company swag (although I really like my company-branded socks). Real culture runs deeper and it's about the behaviours we allow and the values we live by. - [InnovateMR Leaders’ Perspectives on AI in Market Research and Beyond](https://www.innovatemr.com/insights/innovatemr-leaders-perspectives-on-ai-in-market-research-and-beyond/): In this article, we share our leadership’s perspectives on AI’s impact on the market research industry. Our CEO Lisa Wilding-Brown, SVP of Global Innovation & Product Strategy Amanda Keller-Grill, and SVP of Global Supply Sandy Casey offer unique insights into how AI is being leveraged to innovate, improve, and safeguard the future of market research. - [Snowball Sampling: How to Do It and Pros & Cons](https://www.innovatemr.com/insights/snowball-sampling-how-to-do-it-and-pros-and-cons/): Explore the benefits of snowball sampling in 2024, enhanced by AI to reach hard-to-access populations. Learn how modern technology streamlines recruitment and improves data quality for social science research with InnovateMR's innovative solutions. - [What Does a Survey Programmer Do?](https://www.innovatemr.com/insights/what-does-a-survey-programmer-do/): Want to become a survey programmer? This blog post breaks down the role, skills, education, and salary. Learn if it's the right career for you in today's data-driven world. - [The Top 5 Ethical Considerations in Qualitative Research](https://www.innovatemr.com/insights/the-top-5-ethical-considerations-in-qualitative-research/): Understand the Top 5 Qualitative Research Ethics: informed consent, confidentiality, participant respect, valid data analysis, and responsible use of findings for better societal impact. - [Surveys That Sizzle: How to Design a B2B Survey That Gets Results](https://www.innovatemr.com/insights/surveys-that-sizzle-how-to-design-a-b2b-survey-that-gets-results/): Unlock effective B2B survey design: Set goals, ask the right questions, and drive strategic decisions. Master surveys for business growth. - [Best Practices for Writing Survey Questions](https://www.innovatemr.com/insights/best-practices-for-writing-survey-questions/): Discover how to craft practical survey questions that yield valuable insights. Learn best practices for targeting your audience, writing straightforward questions, and avoiding common pitfalls. - [Carmen Day Appointed Vice President of Global Operations at InnovateMR](https://www.innovatemr.com/insights/carmen-day-appointed-vice-president-of-global-operations-at-innovatemr/): InnovateMR is proud to announce the appointment of Carmen Day as Vice President, Global Operations. Carmen brings over 20 years of experience in the Market Research industry, where she has excelled in a wide range of operational roles, including data analysis, project management, field management, and global training. - [Voice of the Customer: Transforming Feedback into Strategy](https://www.innovatemr.com/insights/voice-of-the-customer-transforming-feedback-into-strategy/): Discover how InnovateMR transforms customer feedback into actionable strategies. Learn the importance of the Voice of the Customer in shaping a winning customer strategy. - [Impact of Globalization on Market Research](https://www.innovatemr.com/insights/impact-of-globalization-on-market-research/): In today's interconnected world, globalization stands as a pivotal force shaping various aspects of our lives, including the realm of market research. As businesses expand across borders and consumer behavior transcends geographical boundaries, understanding the impact of globalization on market research becomes imperative. - [InnovateMR's Commitment to Data Quality: Navigating New Challenges in Market Research](https://www.innovatemr.com/insights/commitment-to-data-quality/): The market research industry is facing a number of challenges, from the increasing demand for faster, more agile research solutions to the growing importance of data privacy and security. Consumers are more aware of their digital footprints than ever before, leading to a heightened expectation for transparency and ethical data practices. - [AI Trends in Qualitative Research](https://www.innovatemr.com/insights/ai-trends-in-qualitative-research/): Explore the influence of AI in qualitative research, ranging from chatbots to sentiment analysis. Discover how AI trends are revolutionizing market insights. - [Advances in Data Visualization for Market Research](https://www.innovatemr.com/insights/advances-in-data-visualization-for-market-research/): Discover how data visualization transforms market research. Explore interactive dashboards and data storytelling with InnovateMR leading the charge in insights-driven decision-making. - [The Role of Market Research in Assessing ESG Factors for Private Equity Investments](https://www.innovatemr.com/insights/the-role-of-market-research-in-assessing-esg-factors-for-private-equity-investments/): Explore the role of market research in integrating ESG factors into private equity investments, ensuring sustainable growth and informed decision-making with InnovateMR. - [How to Get Quality Data from Mobile Surveys](https://www.innovatemr.com/insights/how-to-get-quality-data-from-mobile-surveys/): Master mobile surveys for better insights! Learn design tips, optimize length & targeting, engage respondents, ensure data quality, and protect privacy. - [3 Methods to Ensure You’re Collecting Quality Data](https://www.innovatemr.com/insights/3-methods-to-ensure-youre-collecting-quality-data/): Discover 3 methods to collect quality data for market research. Design better surveys, leverage tech, and partner with experts for reliable insights. - [5 Mistakes to Avoid in Parallel Testing for Market Research](https://www.innovatemr.com/insights/5-mistakes-to-avoid-in-parallel-testing-for-market-research/): Discover the top 5 mistakes to avoid in parallel testing for market research. Learn how to ensure accurate, actionable insights with expert tips and solutions. - [Interactive Surveys: Engaging Respondents for Better Data](https://www.innovatemr.com/insights/interactive-surveys-engaging-respondents-for-better-data/): Interactive surveys boost response rates and data quality. They also use visuals, multimedia, gamification, and personalized questions for better insights - [Combining Quantitative and Qualitative Data](https://www.innovatemr.com/insights/combining-quantitative-and-qualitative-data/): Combine quantitative and qualitative data for deeper insights and better decisions. Discover effective strategies and benefits of InnovateMR + Ivy Exec's hybrid approach. - [Best Practices for Longitudinal Studies](https://www.innovatemr.com/insights/best-practices-for-longitudinal-studies/): Learn best practices for market research longitudinal studies to track behavior, uncover trends, and drive strategic decisions. - [Using Social Media Data for Qualitative Market Insights](https://www.innovatemr.com/insights/using-social-media-data-for-qualitative-market-insights/): Read the newest insights from InnovateMR. Read more about our survey panels, Industry news and commentary, and updates from the company. Leverage social media data for qualitative market insights. Learn to analyze consumer sentiment, market trends, and competitors to drive business strategy and innovation. - [InnovateMR Unveils Upgraded Text Analyzer Adding in GPT Analysis with a Patent-Pending Proprietary ML Engine](https://www.innovatemr.com/insights/innovatemr-unveils-upgraded-text-analyzer-adding-in-gpt-analysis-with-a-patent-pending-proprietary-ml-engine/): InnovateMR, a leader in market research solutions, is proud to announce significant enhancements to our revolutionary product, the Text AnalyzerTM. Designed to streamline the analysis of open-ended text responses, the Text Analyzer now oDers an even more robust and sophisticated approach to ensuring data quality, helping researchers extract meaningful insights eDiciently and accurately. - [Integrating Behavioral Economics into Survey Design](https://www.innovatemr.com/insights/integrating-behavioral-economics-into-survey-design/): Learn how integrating behavioral economics into survey design enhances data accuracy and respondent experience. Explore practical applications of loss aversion and anchoring. - [Utilizing AI in Market Research](https://www.innovatemr.com/insights/utilizing-ai-in-market-research/): Explore how AI is transforming market research, enhancing data accuracy, efficiency, and predictive insights to empower strategic business decisions. - [The Evolution of Consumer Behavior Post-Pandemic](https://www.innovatemr.com/insights/the-evolution-of-consumer-behavior-post-pandemic/): Discover how consumer behavior has transformed in the post-pandemic world, from the rise of digital shopping to increased health awareness and sustainable consumption. - [Driving Integrity: InnovateMR’s Take on Combatting Fraud in the Polls](https://www.innovatemr.com/insights/driving-integrity-innovatemrs-take-on-combatting-fraud-in-the-polls/): Discover how InnovateMR, led by a seasoned CEO with over 20 years in market research, tackles fraud in the industry. Learn about their multifaceted approach, leveraging technology, collaboration, and innovation to uphold data integrity and client trust. Get insights from their featured article on ABC News 538 and their efforts at ESOMAR Congress 2022. - [InnovateMR expands Sandeep Singh’s role as Managing Director, APAC, to include India Operations](https://www.innovatemr.com/insights/innovatemr-expands-sandeep-singhs-role-as-managing-director-apac-to-include-india-operations/): InnovateMR, a leading provider of market research solutions, is excited to announce the enhanced scope of Sandeep Singh’s position as Managing Director, APAC, which now encompasses the oversight of all India Operations. - [InnovateMR + Ivy Exec Announces Key Promotions in Sales Leadership to Fuel Continued Expansion and Innovation](https://www.innovatemr.com/insights/innovatemr-ivy-exec-announces-key-promotions-in-sales-leadership-to-fuel-continued-expansion-and-innovation/): InnovateMR + Ivy Exec, a leading provider of market research solutions, is excited to announce the promotion of Chris Young to Senior Vice President, Global Head of Sales. - [Maximizing Due Diligence Efficiency: The Power of a Hybrid Approach with Parallel Testing](https://www.innovatemr.com/insights/maximizing-due-diligence-efficiency-the-power-of-a-hybrid-approach-with-parallel-testing/): Enhance decision-making efficiency with a hybrid due diligence approach. How InnovateMR + Ivy Exec uses quantitative analysis & qualitative insights for effective M&A navigation. - [Cluster Sampling Explained: Maximizing Efficiency in Market Research](https://www.innovatemr.com/insights/cluster-sampling-explained-maximizing-efficiency-in-market-research/): Discover how cluster sampling can enhance the efficiency of your market research, reducing costs and time while improving data precision. - [The Insights Association 2024 Annual Conference Review & Key Takeaways from Ivy Exec](https://www.innovatemr.com/insights/the-insights-association-2024-annual-conference-review-key-takeaways/): Our time at Insights Association 2024 offered a wealth of knowledge and inspiration. We are eager to apply the insights gained to our ongoing work and look forward to further exploring these key trends and techniques. - [Stratified Sampling: How to do it](https://www.innovatemr.com/insights/stratified-sampling-how-to-do-it/): What is Stratified Sampling? A guide to boosting research precision and efficiency by dividing populations into subgroups for targeted analysis. - [Navigating AI in Market Research: Advancing Quality Amid Technological Progress](https://www.innovatemr.com/insights/navigating-ai-in-market-research-advancing-quality-amid-technological-progress/): The intersection of market research and artificial intelligence (AI) is revolutionizing the way businesses gather insights and make strategic decisions.... - [Greenbook’s IIEX Asia Pacific Review & Takeaways](https://www.innovatemr.com/insights/greenbooks-iiex-asia-pacific-review-takeaways/): Greenbook’s IIEX Asia Pacific was held in the beautiful city of Bangkok. Bangkok is renowned for its vibrant street life, rich cultural heritage, and majestic temples. Bangkok's popularity stems from its diverse attractions and experiences. - [Setting the Standard for Data Quality with InnovateMR's Text Analyzer™](https://www.innovatemr.com/insights/setting-the-standard-for-data-quality-with-innovatemrs-text-analyzer/): Discover how InnovateMR's Text Analyzer® revolutionizes data quality management in market research, offering precision in analyzing open-ended responses. - [Exploring Panel Sampling: Longitudinal Insights in Market Research](https://www.innovatemr.com/insights/exploring-panel-sampling-longitudinal-insights-in-market-research/): Discover how panel sampling in market research provides longitudinal insights, tracking consumer behavior over time with innovative approaches like those from InnovateMR and Ivy Exec. - [Elevating Quality in Market Research: InnovateMR + Ivy Exec Leading the Way](https://www.innovatemr.com/insights/elevating-quality-in-market-research-innovatemr-ivy-exec-leading-the-way/): Read the newest insights from InnovateMR. Read more about our survey panels, Industry news and commentary, and updates from the company. Discover how InnovateMR and Ivy Exec revolutionize market research with unparalleled quality and innovation. Dive into their advanced methodologies and technology for actionable insights. - [Why Private Equity Firms Rely on B2B Research for Market Intelligence](https://www.innovatemr.com/insights/why-private-equity-firms-rely-on-b2b-research-for-market-intelligence/): Explore the fusion of qualitative and quantitative B2B research in PE, unlocking market insights for strategic investment decisions and growth. - [InnovateMR + Ivy Exec: A New Era in Quantitative and Qualitative Sampling and Expert Networks](https://www.innovatemr.com/insights/innovatemr-ivy-exec-a-new-era-in-quantitative-and-qualitative-sampling-and-expert-networks/): InnovateMR + Ivy Exec blend quantitative precision with qualitative expertise. Explore our journey and future vision in this insightful update. - [The Multicultural Insights Collective: How Words Matter for the Future of Work Webinar](https://www.innovatemr.com/insights/the-multicultural-insights-collective-how-words-matter-for-the-future-of-work-webinar/): Explore 'How Words Matter for the Future of Work' in our webinar. Discover research-driven strategies for promoting workplace diversity, equity, and inclusion. - [What is Random Sampling? A Comprehensive Guide](https://www.innovatemr.com/insights/what-is-random-sampling-a-comprehensive-guide/): Uncover the principles of random sampling, its techniques, and applications in research to ensure unbiased, representative statistical analysis. - [The Role of Market Research in Client Retention Strategies](https://www.innovatemr.com/insights/the-role-of-market-research-in-client-retention-strategies/): Discover how InnovateMR leverages market research to enhance client retention strategies, driving sustainable growth through deep consumer insights. - [QRCA 2024 Review & Takeaways](https://www.innovatemr.com/insights/qrca-2024-review-takeaways/): Dive into the highlights of QRCA 2024 as our team, led by Chris Young and Alex Baranpuria, becomes 'Reporters on the Scene.' Uncover key insights from sessions on AI in qualitative research and the marriage of Qualitative and Quantitative realms. - [Revolutionizing Market Research - How InnovateMR Connect Streamlines Programmatic Sampling](https://www.innovatemr.com/insights/revolutionizing-market-research-how-innovatemr-connect-streamlines-programmatic-sampling/): Discover InnovateMR Connect: Revolutionizing market research with automated sampling, real-time data, and cost-effective insights. - [Empowering Wellness: The Transformative Impact of InnovateYou at InnovateMR ](https://www.innovatemr.com/insights/empowering-wellness-the-transformative-impact-of-innovateyou-at-innovatemr/): As we embark on 2024, at InnovateMR, we're not just ringing in a new year; we're championing our company’s dedication... - [How to Understand Your Customer Journey in a B2B Service](https://www.innovatemr.com/insights/how-to-understand-your-customer-journey-in-a-b2b-service/): Learn strategies for understanding, optimizing, and enhancing client interactions in B2B Marketing & build long-lasting business relationships with clients. - [What are Top Trends in B2B Surveys: What You Need to Know for 2024](https://www.innovatemr.com/insights/what-are-top-trends-in-b2b-surveys-what-you-need-to-know-for-2024/): Explore the top B2B survey trends for 2024, including AI analysis, hyper-segmentation, and real-time feedback, to enhance your business strategy and data-driven decisions. - [How to Maximize Your B2B Research Through the Use of Expert Networks](https://www.innovatemr.com/insights/how-to-maximize-your-b2b-research-through-the-use-of-expert-networks/): Discover how to enhance your B2B research using expert networks. Explore our guide for in-depth insights and strategies with InnovateMR. - [Intro to Qualitative Action Research](https://www.innovatemr.com/insights/intro-to-qualitative-action-research/): Delve into smartphone market preferences through qualitative action research, unveiling actionable insights for informed product and marketing strategies. - [How to Identify Pain Points and Opportunities in Online Surveys](https://www.innovatemr.com/insights/how-to-identify-pain-points-and-opportunities-in-online-surveys/): Explore common Online Survey Pain Points such as survey design, fatigue, and technical challenges. Discover strategies to transform these hurdles into opportunities for enhanced data collection and actionable insights. - [CRC 2023 Review & Takeaways: Navigating the AI Era](https://www.innovatemr.com/insights/crc-2023-review-takeaways-navigating-the-ai-era/): Straight from the tarmac and into the researcher’s den, Chicago greets you with a brisk chill that reminds you why... - [How to Choose the Right Tracker Partner for Your Market Research Project](https://www.innovatemr.com/insights/how-to-choose-the-right-tracker-partner-for-your-market-research-project/): Read the newest insights from InnovateMR. Read more about our survey panels, Industry news and commentary, and updates from the company.Explore transitioning tracker studies to InnovateMR for enriched market insights. Dive into our meticulous approach for successful, efficient transfers - [InnovateMR appoints Marcin Nadolny as Director of Finance](https://www.innovatemr.com/insights/innovatemr-appoints-marcin-nadolny-as-director-of-finance/): As the Director of Finance at InnovateMR, Marcin Nadolny will play a pivotal role in the financial management and strategic decision-making of the organization. - [MRSI Seminar 2023 Review & Takeaways](https://www.innovatemr.com/insights/mrsi-seminar-2023-review-takeaways/): In 2023, the Market Research Society of India (MRSI) marked its 31st Annual Seminar, and our team had the privilege of attending this event held in Mumbai, the financial capital of India and MRSI's home base. - [How AI is Revolutionizing B2B Research](https://www.innovatemr.com/insights/how-ai-is-revolutionizing-b2b-research/): Discover how AI in B2B research is transforming data-driven decision-making, enhancing efficiency, and unveiling new market insights for superior business outcomes. - [The Future of Private Equity: How Market Research Can Shape Portfolio Strategies](https://www.innovatemr.com/insights/the-future-of-private-equity-how-market-research-can-shape-portfolio-strategies/): Explore how market research reshapes private equity strategies. Harness data insights for superior investment decisions and portfolio growth. - [Case Study: InnovateMR Partner Conducts Study on Traveler Sustainability](https://www.innovatemr.com/insights/case-study-innovatemr-partner-conducts-study-on-traveler-sustainability/): Read up on our latest Case Study where an InnovateMR Partner Conducts Study on Traveler Sustainability. - [ESOMAR Congress 2023 Review & Takeaways](https://www.innovatemr.com/insights/esomar-congress-2023-review-takeaways/): Last week, the ESOMAR Congress was held in the vibrant city of Amsterdam, Netherlands. The event exuded an electrifying atmosphere,... - [How to Write a Survey with Inclusive Language](https://www.innovatemr.com/insights/how-to-write-a-survey-with-inclusive-language/): Craft inclusive surveys with tips on gender-neutral, race-aware, & ability-sensitive language for better data collection. - [Ivy Exec, an InnovateMR company, Formally Introduces Artificial Intelligence B2B Advisory Panel](https://www.innovatemr.com/insights/ivy-exec-an-innovatemr-company-formally-introduces-artificial-intelligence-b2b-advisory-panel/): CALABASAS, Calif. , Sept. 5, 2023 -- InnovateMR, a global full-service market research technology firm, formally announces their customized B2B artificial... - [Insights Association's The Leadership Event: Review and Takeaways](https://www.innovatemr.com/insights/insights-associations-the-leadership-event-review-and-takeaways/): Last week, the Insights Association hosted The Leadership Event, a rare opportunity to learn from and alongside fellow insights leaders... - [The Innovative Mind of Lisa Wilding-Brown: Insights from Recent Interviews ](https://www.innovatemr.com/insights/the-innovative-mind-of-lisa-wilding-brown-insights-from-recent-interviews/): From people-first leadership to cybersecurity measures, we share InnovateMR's CEO Lisa Wilding-Brown's top insights for 2023. - [Case Study: InnovateMR Partner Conducts Study on Private Equity Firms](https://www.innovatemr.com/insights/case-study-innovatemr-partner-conducts-study-on-private-equity-firms/): Read up on our latest Case Study where an InnovateMR Partner Conducts a Private Equity Study on PE Firm decision makers - [Quirk's New York 2023 - Review & Takeaways](https://www.innovatemr.com/insights/quirks-new-york-2023-review-takeaways/): Filling the New York Javits Center with more than 1,500 attendees, Quirk’s New York 2023 was one of the most-attended... - [Case Study: InnovateMR Partner Conducts Healthcare Study on Heart Attack Patients](https://www.innovatemr.com/insights/case-study-innovatemr-partner-conducts-healthcare-study-on-heart-attack-patients/): Read up on our latest Case Study where an InnovateMR Partner Conducts a Healthcare Study on Heart Attack Patients. - [Exploring the Different Methods of Data Collection in Qualitative Research](https://www.innovatemr.com/insights/exploring-the-different-methods-of-data-collection-in-qualitative-research/): Dive into qualitative data collection techniques. Learn their strengths, limitations, and best use cases in our comprehensive research guide. - [Case Study: InnovateMR Partner Conducts 5 Country Multi-Industry Business Study](https://www.innovatemr.com/insights/case-study-innovatemr-partner-conducts-5-country-multi-industry-business-study/): Read up on our latest Case Study where an InnovateMR Partner Conducts International Study on Business Decision Makers. - [What is a Conjoint Analysis? Types & Use Cases](https://www.innovatemr.com/insights/what-is-a-conjoint-analysis-types-use-cases/): Discover the benefits of conjoint analysis in market research: guiding product development, pricing strategies, market segmentation, and competitive analysis. - [How to Make Your Surveys More Inclusive](https://www.innovatemr.com/insights/how-to-make-your-surveys-more-inclusive/): Explore the impact of inclusive demographics in market research. Learn how diverse data sets foster trust and boost survey accuracy and inclusivity. - [How To Conduct Survey Sampling & Data Collection](https://www.innovatemr.com/insights/how-to-conduct-survey-sampling-data-collection/): Master survey sampling and data collection for accurate decision-making. Learn the steps to collect relevant data and make informed choices. - [IIEX North America 2023 Review](https://www.innovatemr.com/insights/iiex-north-america-2023-review/): Explore key insights from Greenbook's IIEX North America conference, highlighting the implications, threats, and innovations brought by AI. - [What is Scope Creep and How Can I Avoid It?](https://www.innovatemr.com/insights/what-is-scope-creep-and-how-can-i-avoid-it/): Explore 'scope creep' in project management: its impacts, causes, and strategies for prevention. Learn to manage project scope effectively for client satisfaction. - [Quirk's London 2023 Review](https://www.innovatemr.com/insights/quirks-london-2023-review/): One of the most anticipated events in the market research calendar, Quirk's London, has certainly delivered yet again in 2023.... - [Standards and Guidelines for Statistical Surveys ](https://www.innovatemr.com/insights/standards-and-guidelines-for-statistical-surveys/): Explore InnovateMR's guide to statistical surveys, covering planning, data analysis, and insights for decision-making in various fields. Learn the essentials for accurate & reliable results. - [Case Study: InnovateMR Partner Conducts International Study on Technology Decision Makers  ](https://www.innovatemr.com/insights/case-study-innovatemr-partner-conducts-international-study-on-technology-decision-makers/): InnovateMR has partnered with a company looking to conduct an international B2B study focused on collected entrepreneurial sentiments from technology... - [The Three Most Accurate Population Sampling Methods - Types, Techniques & Examples](https://www.innovatemr.com/insights/the-three-most-accurate-population-sampling-methods/): ou can always utilize our dedicated service team at InnovateMR if you feel you have a project that requires a hard-to-reach demographic. - [JEGI Annual Media and Technology Conference 2023: Review](https://www.innovatemr.com/insights/jegi-annual-media-and-technology-conference-2023-review/): This past week, the pre-eminent M&A advisory firm for global media, marketing, information, and technology industries, JEGI Clarity, held its... - [InnovateMR Honored with Two Gold Stevie® Awards in the 2023 American Business Awards®](https://www.innovatemr.com/insights/gold-winner-stevie-awards-2023/): InnovateMR wins gold Stevie awards in The 2023 American Business Awards® for content marketing campaigns and their InnovateYou program - [What is a Panel Survey?](https://www.innovatemr.com/insights/what-is-a-panel-survey/): Discover the benefits of panel surveys in market research and learn how to design, administer, and analyze them effectively to gain valuable insights into consumer behavior & more. - [5 Steps for a Strong Market Research Strategy](https://www.innovatemr.com/insights/5-steps-for-a-strong-market-research-strategy/): Learn the five steps to create a strong market research strategy with our comprehensive guide. From defining the problem to taking action with insights, our expert tips can help your business stay on your target audience’s radar. - [Amanda Keller-Grill: Uplifting Stories for Women's History Month](https://www.innovatemr.com/insights/amanda-keller-grill-womens-history-month-2023/): I’ve been inspired throughout my life by the lives, choices, and fortitude of the women before me in my family, who overcame and accomplished so much.  I hope they can inspire you as much as they have inspired me. - [5 Survey Programming Tips for Outstanding Results](https://www.innovatemr.com/insights/5-survey-programming-tips-for-outstanding-results/): Here are 5 tips for effective survey programming: mobile optimization, engaging questions, and advanced tools like branch logic. - [InnovateMR acquires Qualitative B2B Expert Network, Ivy Exec](https://www.innovatemr.com/insights/innovatemr-acquires-qualitative-b2b-expert-network-ivy-exec/): The InnovateMR team is excited to share big news - we've acquired Ivy Exec, a leading expert network of B2B... - [How To Find Your Target Audience for A Survey](https://www.innovatemr.com/insights/how-to-find-your-target-audience-for-a-survey/): Understanding Your Target audience A key element in the market research industry is the ability to identify and understand your... - [Data Is Power](https://www.innovatemr.com/insights/data-is-power/): Irrespective of size and domain, collecting and analyzing data is profoundly relevant and resonates with almost all organizations. However, the... --- ## Pages - [Use of the Services](https://www.innovatemr.com/use-of-the-services/): - [Events](https://www.innovatemr.com/events/): - [InnovateMR + Ivy Exec Happy Hour at Quirk’s Event London 2025](https://www.innovatemr.com/events/innovatemr-ivy-exec-happy-hour-at-quirks-event-london-2025/): Attend InnovateMR + Ivy Exec’s exclusive Happy Hour at Quirk’s Event London 2025. Network with top market research, CX, and UX professionals. 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From project planning to data analysis, our expert team will help guide your research strategy for high-value insights and competitive advantage. - [InnovateMR DIY Privacy Policy](https://www.innovatemr.com/innovatemr-diy-privacy-policy/): InnovateMR understands the importance of your personal privacy. - [Terms & Conditions](https://www.innovatemr.com/terms-conditions-innovatemr-diy/): Get a clear understanding of our policies and agreements by reading our comprehensive terms and conditions. - [Privacy Policy](https://www.innovatemr.com/privacy-policy/): InnovateMR understands the importance of your personal privacy. - [Speak to an Expert](https://www.innovatemr.com/contact/): Contact Innovate MR for more information about our online panels and sampling services. Visit one of our B2B market research firms across the globe. - [Request A Demo](https://www.innovatemr.com/request-a-demo/): Take the first step in revolutionizing your market research with a demo of InnovateMR's cutting-edge solutions. Request a demo today to see how we can help you get better insights faster. - [Careers](https://www.innovatemr.com/careers/): InnovateMR is hiring. Looking to join a fast-growing, global online sampling firm with an incredible culture? Visit our career postings and apply today. - [Survey Programming & Hosting](https://www.innovatemr.com/survey-programming/): InnovateMR offers data collection services to help you deliver faster insights to your clients. Our services include programming, hosting, and more. - [Consulting](https://www.innovatemr.com/consulting/): Maximize your research investment with InnovateMR's consulting services. 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Find cereal purchasers in Canada, tech decision-makers in South Korea or moms with babies in the US with our innovative panel recruitment programs. - [Work With Experts](https://www.innovatemr.com/work-with-experts/): Managed Services Dashboard is a custom designed tool that provides a lean and transparent environment for hosting comparative analysis, study management, resource allocation and task tracking. - [Insights](https://www.innovatemr.com/insights/): Read the newest insights from InnovateMR. Read more about our survey panels, Industry news and commentary, and updates from the company. - [Do It Yourself](https://www.innovatemr.com/do-it-yourself/): Our innovative recruitment strategies and patented panel measurement technology helps you understand the right audiences, and have confidence in your results. - [About](https://www.innovatemr.com/about/): Get to know the team behind InnovateMR, the market research company founded by industry pioneers. With a focus on innovation and a commitment to quality, we're leading the way in targeted samples and DIY sampling technology. - [Home](https://www.innovatemr.com/): Let InnovateMR handle your audience sampling, from survey programming to data delivery. InnovateMR has the expertise to elevate your market research. --- ## Webinars - [Beyond Words: How Nonverbal Intelligence and AI are Transforming Face-to-Face Research](https://www.innovatemr.com/webinars/beyond-words-how-nonverbal-intelligence-and-ai-are-transforming-face-to-face-research/): Artificial intelligence is revolutionizing the way we analyze human behavior, but can it truly replace human intuition? Join us for... - [AI's Reality Check: Vendors Bring Hype to a Market Hungry for Solutions](https://www.innovatemr.com/webinars/ais-reality-check-vendors-bring-hype-to-a-market-hungry-for-solutions/): This is a must-see webinar for organizations producing AI solutions. Your buyers are being crushed under incessant pitches, and when they do investigate solutions, those solutions often woefully under-deliver. Alex Baranpuria, Co-Founder of Ivy Exec and Scott Swigart, SVP of AI Innovation & Technology at Shapiro+Raj, will dive deep into the real-world struggles and challenges organizations face with AI adoption. - [The Future in Focus - NewMR Webinar](https://www.innovatemr.com/webinars/the-future-in-focus-newmr-webinar/): Check out this clip of "The Future in Focus" NewMR Webinar that took place on January 31, 2024, featuring our... - [The AI Advantage: B2B Marketing with a Generative Twist](https://www.innovatemr.com/webinars/the-ai-advantage-b2b-marketing-with-a-generative-twist/): A transformative webinar titled "The AI Advantage: B2B Marketing with a Generative Twist," where Scott Swigart, the Senior Vice President of the Technology Group at Shapiro + Raj, will guide you through the profound impact of Generative AI on the world of marketing. - [Leading Voices from Microsoft and PayPal Weigh in on the Future of AI](https://www.innovatemr.com/webinars/leading-voices-from-microsoft-and-paypal-weigh-in-on-the-future-of-ai/): We are excited to invite you to a one-hour virtual webinar, "Leading Voices from Microsoft and PayPal Weigh in on... - [GRIT Forum 2023: Technology & Methodology Trends](https://www.innovatemr.com/webinars/grit-forum-2023/): Join us for an in-depth discussion about adoption levels of the ever-expanding tool box of methods and technology, with an... - [The Multicultural Insights Collective: How Words Matter for the Future of Work](https://www.innovatemr.com/webinars/the-multicultural-insights-collective-how-words-matter-for-the-future-of-work/): In 2021, The Multicultural Insights Collective embarked on a year-long research project with four phases called "Words Matter "to identify... - [Data Quality Technology at IIEX Asia Pacific - APAC Managing Director Sandeep Singh](https://www.innovatemr.com/webinars/data-quality-technology-at-iiex-asia-pacific-apac-managing-director-sandeep-singh/): Our very own Sandeep Singh, APAC Managing Director, was a featured speaker at Greenbook's IIEX Asia Pacific on February 6th... - [Sandeep Singh on Data Quality & Speed to Insights | As Seen on ESOMAR TV 2022](https://www.innovatemr.com/webinars/sandeep-singh-on-data-quality-speed-to-insights-as-seen-on-esomar-tv-2022/): InnovateMR's Managing Director, Asia Pacific, Sandeep Singh, speaks on data quality, speed to insights, and how researchers can work to... - [Q&A with Kristin Luck and Lisa Wilding-Brown](https://www.innovatemr.com/webinars/qa-with-kristin-luck-and-lisa-wilding-brown/): With the exciting news of Kristin Luck joining InnovateMR's Board of Directors, CEO Lisa Wilding-Brown sits down with Kristin to... - [TMRE @ Home 2022 | The Next Big Opportunity for Brands](https://www.innovatemr.com/webinars/tmre-home-2022-the-next-big-opportunity-for-brands/): InnovateMR's Amanda Keller-Grill, Senior Vice President of Global Innovation & Product Strategy, was live on TMRE @ Home on June... - [Swiping Right: Living in the Tinder Sampling Ecosystem](https://www.innovatemr.com/webinars/swiping-right-living-in-the-tinder-sampling-ecosystem/): With more options available at the swipe of a fingertip, there is increased competition for the attention of every survey... - [Let's Get Real: There is No Silver Bullet for Cyberfraud | Lisa Wilding-Brown at MRS Impact](https://www.innovatemr.com/webinars/lets-get-real-there-is-no-silver-bullet-for-cyberfraud-lisa-wilding-brown-at-mrs-impact/): Take a deep dive into the inner workings of a survey fraudster: how they operate and the methods behind their... - [Empowerment & Accessibility: Leveling the Playing Field in the Era of Directional Research](https://www.innovatemr.com/webinars/empowerment-accessibility-leveling-the-playing-field-in-the-era-of-directional-research/): Within the last decade, more and more questions are being answered without traditional market research. Methodologies need to keep up... - [Moving at the Speed of Life: Research in Today's On-Demand Climate - Quirk's Chicago 2021](https://www.innovatemr.com/webinars/moving-at-the-speed-of-life-research-in-todays-on-demand-climate-quirks-chicago-2021/): - [Inside the Researcher Mindset ft. G3 Translate, Logica, InnovateMR, Nuance, Women in Research (WIRe)](https://www.innovatemr.com/webinars/inside-the-researcher-mindset-ft-g3-translate-logica-innovatemr-nuance-women-in-research-wire/): In this webinar, Inside the Researcher Mindset, Lisa Wilding-Brown, Sequoyah “DataBae” Glenn, MBA, Lilah Raynor (Koski), Melissa Valenzuela, and William... - [Economics of Diversity - Idea Forum Panel Discussion for Inclusion, Diversity, & Access in Insights](https://www.innovatemr.com/webinars/economics-of-diversity-idea-forum-panel-discussion-for-inclusion-diversity-access-in-insights/): This is a recorded panel discussion, The Economics of Diversity, where Kerry Edelstein, Michaela Mora, Damion Taylor, Lisa Wilding-Brown, and... - [Joy is a Choice - Live Webinar Recording](https://www.innovatemr.com/webinars/joy-is-a-choice-live-webinar-recording/): With the pandemic altering so many aspects of the human experience, it has challenged us in how we think about... - [Voices of Equity: Addressing America’s Racial Equity Crisis](https://www.innovatemr.com/webinars/voices-of-equity-addressing-americas-racial-equity-crisis/): "Voices of Equity: Addressing America's racial equity crisis through inclusive research & unifying language" uncovers findings from a recent study... - [The Growing Demand of CBD](https://www.innovatemr.com/webinars/the-growing-demand-of-cbd/): New consumer segments are shifting to a lifestyle infused with CBD, with major impacts on shopping and buying habits. As... - [COVID-19 Consumer Study Wave 3 Webinar](https://www.innovatemr.com/webinars/covid-19-consumer-study-wave-3-webinar/): Are your assumptions about consumers still valid? Segmentation expert Hilary DeCamp, Chief Research Officer at LRW, teams up with InnovateMR's... --- ## Case Studies - [Segmentation Golfer Study](https://www.innovatemr.com/case-studies/segmentation-golfer-study/): An InnovateMR partner conducted a segmentation study focusing on golf enthusiasts in the U. S. The study aimed to understand... - [Social Media Food Advertisement: LatinX 13-17 year old teens](https://www.innovatemr.com/case-studies/social-media-food-advertisement-latinx-13-17-year-old-teens/): An InnovateMR partner conducted a study looking to measure the mechanisms underlying the influence of social media food advertisement on... - [iPhone Users](https://www.innovatemr.com/case-studies/iphone-users/): An InnovateMR partner conducted a study in the United States targeting iPhone users between the ages of 18-69 and collected... - [Passive Metering Longitudinal Recruitment Study](https://www.innovatemr.com/case-studies/passive-metering-longitudinal-recruitment-study/): An InnovateMR partner required a longitudinal recruitment study for passive metering on a downloaded application. The applicants were required to... - [Private Equity Study](https://www.innovatemr.com/case-studies/private-equity-study/): An InnovateMR partner required completes from people who were part of mid-market private equity firms involved in a merger or... - [Diabetes & Digital Health Survey](https://www.innovatemr.com/case-studies/diabetes-digital-health-survey/): A brand new InnovateMR partner required completes from respondents with Type 1 and Type 2 Diabetes in the US, Germany,... - [Heart Attack Patients](https://www.innovatemr.com/case-studies/heart-attack-patients/): An InnovateMR partner conducted a study in the United States targeting heart attack patients on specific treatment protocols. It focused... - [Pain Management B2C Study](https://www.innovatemr.com/case-studies/pain-management-b2c-study/): An InnovateMR partner required insights from users of pain management services (specifically chiropractic care), in the Midwestern United States with... - [In-Game Advertisement DMs Qualitative Study](https://www.innovatemr.com/case-studies/in-game-advertisement-dms-qualitative-study/): An InnovateMR partner required insights from in-game advertisement decision makers at well- known companies with over 1,000 employees. - [Mobile Game Developer Study](https://www.innovatemr.com/case-studies/mobile-game-developer-study/): An InnovateMR partner required completes from pay to earn game developers in the United States and Vietnam. - [Alcohol Eye-Tracking Study](https://www.innovatemr.com/case-studies/alcohol-eye-tracking-study/): An InnovateMR partner required consumer sentiments from United States census-representative consumers of alcohol (21+) who consented to eye-tracking as they... - [Annual US Alcohol Tracker](https://www.innovatemr.com/case-studies/annual-us-alcohol-tracker/): An InnovateMR partner required consumer sentiments from United States census-representative consumers of alcohol in the third installment of this multi-year... - [International Movie Screening](https://www.innovatemr.com/case-studies/international-movie-screening/): An InnovateMR partner conducted an international movie screening in India to gather sentiments around plot, delivery, and distribution. Targeting included... - [Detroit Community Study](https://www.innovatemr.com/case-studies/detroit-community-study/): An InnovateMR partner required completes from 18-70 year olds in the Detroit designated market area. - [Business Travelers](https://www.innovatemr.com/case-studies/business-travelers/): An InnovateMR partner required completes from United States business travelers with a Herfindahl–Hirschman Index of $75k+. This client had prior... - [Enterprise & Mid-Market Telecom Decision Makers](https://www.innovatemr.com/case-studies/enterprise-mid-market-telecom-decision-makers/): To support the rush job of an InnovateMR partner, the team conducted a swift national study focused on Enterprise (2,000+... - [B2B Legal Software Study](https://www.innovatemr.com/case-studies/b2b-legal-software-study/): An InnovateMR partner required precise targeting to capture business sentiments about specific legal software from professionals who work in the... - [Business Software Decision Makers](https://www.innovatemr.com/case-studies/business-software-decision-makers/): An InnovateMR partner required completes from procurement or decision makers regarding software and renewals within Accounting, HR, and Operations in... - [Pricing and Trust Study](https://www.innovatemr.com/case-studies/pricing-and-trust-study/): An InnovateMR partner required insights from business to business (B2B) decision makers (DMs) and end users in the US, Canada... - [Sales Tech Landscape Study](https://www.innovatemr.com/case-studies/sales-tech-landscape-study/): An InnovateMR partner required insights from sales professionals including sales operations roles for companies with more than 20 employees in... - [Small to Medium Sized Business Global International Business Study](https://www.innovatemr.com/case-studies/small-to-medium-sized-business-global-international-business-study/): An InnovateMR partner required completes from full-time or part-time Small Business Owners in the United States, United Kingdom, France, Germany,... - [Contact Center DMs at Mid-Sized Companies](https://www.innovatemr.com/case-studies/contact-center-dms-at-mid-market-companies/): An InnovateMR partner required business sentiments from Contact Center Decision Makers at mid-market companies with more than 500 employees with... - [Marketing & Advertising Professionals](https://www.innovatemr.com/case-studies/marketing-advertising-professionals/): An InnovateMR partner conducted an international discovery study to gauge sentiment on the value propositions of social media platforms, including... - [Multi-Country Data Tool and Analytics Solutions](https://www.innovatemr.com/case-studies/multi-country-data-tool-and-analytics-solutions/): An InnovateMR partner conducted a multi-country B2B study in the United States, Germany, and Japan targeting information workers (IW) who... - [ITDMs at Mid-Market Companies](https://www.innovatemr.com/case-studies/itdms-at-mid-market-companies/): An InnovateMR partner required precise targeting to capture business sentiments from IT decision makers and IT influencers at mid-marketing and... - [Insurance Decision Makers](https://www.innovatemr.com/case-studies/insurance-decision-makers/): An InnovateMR partner conducted a US-based study focusing on C-Level, senior executives, and legal council at companies with more than... - [Hiring & Corporate Learning Decision Makers](https://www.innovatemr.com/case-studies/hiring-corporate-learning-decision-makers/): An InnovateMR partner required completes from hiring and corporate learning decision makers in various countries. - [Financial Plan Investors with 401K Assets](https://www.innovatemr.com/case-studies/financial-plan-investors-with-401k-assets/): An InnovateMR partner conducted a US-based study focused on financial plan investors with 401K assets. These participants had to work... - [Executive DMs of FinTech Services](https://www.innovatemr.com/case-studies/executive-dms-of-fintech-services/): An InnovateMR partner conducted a US-based study focusing on C-Level and IT executives at companies with more than 100 full-time... - [B2B Retail & Employee Study](https://www.innovatemr.com/case-studies/b2b-retail-employee-study/): A brand new InnovateMR partner required high-level retail full time employees (C-Suite level, VP, Director), in the US in the... - [eCommerce Websites](https://www.innovatemr.com/case-studies/ecommerce-websites/): An InnovateMR partner conducted an international study focused on entrepreneurial sentiments towards multiple e-commerce hosting sites. This study required high-quality... - [eCommerce Decision Makers](https://www.innovatemr.com/case-studies/ecommerce-decision-makers/): An InnovateMR partner conducted a study looking to measure business sentiments from eCommerce decision makers who sell products or services... - [Diversity Equity and Inclusion B2B](https://www.innovatemr.com/case-studies/diversity-equity-and-inclusion-b2b/): An InnovateMR partner required completes from business-to-business (B2B) and business-to-consumer (B2C) marketers in North America, Canada, and the United Kingdom. - [International Business Decision Makers](https://www.innovatemr.com/case-studies/international-business-decision-makers/): An InnovateMR partner conducted an international discovery study to gather business sentiments from decision makers in Digital and Technology, Energy... - [Latin Labor Workforce Study](https://www.innovatemr.com/case-studies/latin-labor-workforce-study/): An InnovateMR partner required insights from individuals who performed labor for at least 20 hours a week for a single... - [Multi-Country ITDMs](https://www.innovatemr.com/case-studies/multi-country-itdms/): An InnovateMR partner conducted an international study focused on entrepreneurial sentiments from technology decision makers in 33 countries. It focused... - [Electric Mini Excavators](https://www.innovatemr.com/case-studies/electric-mini-excavators/): An InnovateMR partner required completes from decision makers in the construction, property management, and engineering industry, (construction workers/contractors, architects, engineers,... - [Electrical Wiring Purchasing Trends](https://www.innovatemr.com/case-studies/electrical-wiring-purchasing-trends/): An InnovateMR partner required completes from commercial builder purchase decision makers (General Contractors, Sub-Contractors, Project Managers, Procurement Managers, Electricians) in... - [Electricians in the US](https://www.innovatemr.com/case-studies/electricians-in-the-us/): An InnovateMR partner required completes from electricians in the United States. These electricians could either work for a company or... - [Consumer & Business Home Improvement](https://www.innovatemr.com/case-studies/consumer-business-home-improvement/): An InnovateMR partner required US homeowners who have completed or are looking to start a home improvement project in the... - [Multi-Country Industrial Cleaning DMs](https://www.innovatemr.com/case-studies/multi-country-industrial-cleaning-dms/): An InnovateMR partner conducted a multi-country B2B study in the United States, United Kingdom, France, and Singapore targeting industrial manufacturers... - [Manufacturing Hiring Decision Makers](https://www.innovatemr.com/case-studies/manufacturing-hiring-dms/): An InnovateMR partner conducted a B2B study in the United States targeting Hiring DMs at manufacturers. It focused on human... - [UK Fire and Electric DMs](https://www.innovatemr.com/case-studies/uk-fire-and-electric-dms/): An InnovateMR partner required completes from procurement decision makers (Safety Managers, Property/Facilities Directors, Security Directors, and Regional Managers) in the... - [US & Canada Construction Professionals](https://www.innovatemr.com/case-studies/us-canada-construction-professionals/): An InnovateMR partner required high-level (Owner, C-level, VP, Director, Manager) B2B construction professionals in the US and Canada in the... - [Foundation Product Test in the US](https://www.innovatemr.com/case-studies/foundation-product-test-in-the-us/): An InnovateMR partner required a 2-week foundation makeup product test with women ages 18- 49 in the United States with... - [Bath & Beauty Product Purchases in the US & Canada](https://www.innovatemr.com/case-studies/bath-beauty-product-purchases-in-the-us-canada/): An InnovateMR partner required consumer sentiments from survey participants ages 16-55 in the US and Canada who have purchased specific... - [African American & Hispanic Hair Care Study](https://www.innovatemr.com/case-studies/african-american-hispanic-hair-care-study/): An InnovateMR partner required consumer sentiments from African American and Hispanic women ages 15-59 who use specific types of hair... - [Beauty and Skincare Tracker in the US](https://www.innovatemr.com/case-studies/beauty-and-skincare-tracker-in-the-us/): An InnovateMR partner required consumer sentiments from participants who have purchased specific beauty products a minimum of 6 times within... - [Multi-Country Farmers](https://www.innovatemr.com/case-studies/multi-country-farmers/): An InnovateMR partner conducted a multi-country B2B study in the United States, United Kingdom, Germany, and Italy targeting farmers who... - [Animal Industry Study](https://www.innovatemr.com/case-studies/animal-industry-study/): An InnovateMR partner required insights from animal industry professionals including veterinarians, veterinarian technologists and technicians, vet office managers, animal shelter... - [Supply Chain Decision Makers](https://www.innovatemr.com/case-studies/supply-chain-decision-makers/): An InnovateMR + Ivy Exec partner conducted research targeting Supply Chain Managers in the US, UK, and EU, including end... - [Small Molecule Drug Discovery Decision Makers](https://www.innovatemr.com/case-studies/small-molecule-drug-discovery-decision-makers/): An InnovateMR + Ivy Exec partner conducted research targeting US Small Molecule Drug Discovery Researchers with a minimum of 5... - [Sleep Medicine Decision Makers](https://www.innovatemr.com/case-studies/sleep-medicine-decision-makers/): An InnovateMR + Ivy Exec partner conducted research targeting US Sleep Medicine Experts, emphasizing Digital Health/Tech Executives, Experts, and Investors. - [Purchasing Administrator Decision Makers](https://www.innovatemr.com/case-studies/purchasing-administrator-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study on US Purchasing Administrators in the medical devices sector, company-aware professionals. - [Pharma Services Decision Makers](https://www.innovatemr.com/case-studies/pharma-services-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study on Pharma Services Decision Makers in the US, Germany, UK, and... - [Payer Decision Makers](https://www.innovatemr.com/case-studies/payer-decision-makers/): An InnovateMR + Ivy Exec partner conducted research targeting Payer Decision Makers, requiring director-level or higher roles at US commercial... - [Original Equipment Manufacturer Decision Makers](https://www.innovatemr.com/case-studies/original-equipment-manufacturer-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study researching US Cyber Security and Hardware Decision Makers, focusing on molecular... - [Medical Director Decision Makers](https://www.innovatemr.com/case-studies/medical-director-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study on Medical Directors in organizations planning COVID-19 testing as they reopen.... - [Health System Clinical, Technical & Front-line Decision Makers](https://www.innovatemr.com/case-studies/health-system-clinical-technical-front-line-decision-makers/): An InnovateMR + Ivy Exec partner conducted a comprehensive study targeting Health System Clinical Executives, Technical Executives, and Front-line Practitioners... - [GPO Contracting Decision Makers](https://www.innovatemr.com/case-studies/gpo-contracting-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study researching GPO Contracting Decision Makers in the US, delving into contracting... - [Executive Decision Makers](https://www.innovatemr.com/case-studies/executive-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study researching US Executive Decision Makers in courier and mobile lab services,... - [Drug Industry Experts](https://www.innovatemr.com/case-studies/drug-industry-experts/): An InnovateMR + Ivy Exec partner conducted a study surveying top-level professionals, director and above, in the US, EK, and... - [DNA-Encoded Library Decision Makers](https://www.innovatemr.com/case-studies/dna-encoded-library-decision-makers/): An InnovateMR + Ivy Exec partner conducted a comprehensive study with a specific focus on professionals holding Director-level positions and... - [COVID-19 Testing Decision Makers](https://www.innovatemr.com/case-studies/covid-testing-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study researching COVID-19 testing decision-making, focusing on Purchasing Administrators in diverse US... - [CMO & CDMO Decision Makers](https://www.innovatemr.com/case-studies/cmo-cdmo-decision-makers/): An InnovateMR + Ivy Exec partner conducted an in-depth study targeting Chief Marketing Officers (CMO) and Chief Data Officers (CDMO)... - [Biopharma & CRO Decision Makers](https://www.innovatemr.com/case-studies/biopharma-cro-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study researching Biopharma & CRO Decision Makers, including experts in preclinical safety,... - [Ambulatory Cardiac Monitoring Modality Decision Makers](https://www.innovatemr.com/case-studies/ambulatory-cardiac-monitoring-modality-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study researching Ambulatory Cardiac Monitoring Modality Decision Makers, engaging industry experts discussing... - [Software Professionals Decision Makers](https://www.innovatemr.com/case-studies/software-professionals-decision-makers/): - [Software Developer Decision Makers](https://www.innovatemr.com/case-studies/software-developer-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study researching Decision Makers among US Software Developers proficient in Linux, C/C++,... - [Senior Level IT & Business Technology Decision Makers](https://www.innovatemr.com/case-studies/senior-level-it-business-technology-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study researching Senior Level IT & Business Technology Decision Makers in major... - [Security Operation Decision Makers](https://www.innovatemr.com/case-studies/security-operation-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study researching Security Operation Decision Makers in the US with titles in... - [IT / Print Decision Makers](https://www.innovatemr.com/case-studies/it-print-decision-makers/): An InnovateMR + Ivy Exec partner conducted a comprehensive study focusing on Decision Makers within the realms of Information Technology... - [Security & Threat Protection Decision Makers](https://www.innovatemr.com/case-studies/security-threat-protection-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study on US Decision Makers with substantial influence in organizational cybersecurity, threat... - [Cyber Security & Hardware Decision Makers](https://www.innovatemr.com/case-studies/cyber-security-hardware-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study on Cyber Security and Hardware Decision Makers in the US. - [Customer Service Software Decision Makers](https://www.innovatemr.com/case-studies/customer-service-software-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study researching Customer Service Software Decision Makers (Ages 21-55). The study included... - [Ultra-High Net Worth Decision Makers](https://www.innovatemr.com/case-studies/ultra-high-net-worth-decision-makers-2-2/): An InnovateMR + Ivy Exec partner conducted a study surveying Ultra-high Net Worth Individuals aged 22-77 in the United States.... - [Real Estate Decision Makers](https://www.innovatemr.com/case-studies/real-estate-decision-makers/): An InnovateMR + Ivy Exec partner conducted a comprehensive study on Real Estate Investors in the United States. - [Luxury Car Owners](https://www.innovatemr.com/case-studies/luxury-car-owners/): An InnovateMR + Ivy Exec partner conducted a study researching Luxury Car Owners residing in New York City, San Francisco,... - [Highly Affluent Individuals](https://www.innovatemr.com/case-studies/highly-affluent-individuals/): An InnovateMR + Ivy Exec partner conducted a study researching Highly Affluent Individuals in California, Washington, and Oregon, specifically focusing... - [High Net Worth Kitchen Consumers](https://www.innovatemr.com/case-studies/high-net-worth-kitchen-consumers/): An InnovateMR + Ivy Exec partner conducted a study focused on High Net Worth Kitchen Consumers aged 30 to 60... - [High Net Worth Investors](https://www.innovatemr.com/case-studies/high-net-worth-investors/): An InnovateMR + Ivy Exec partner conducted a study focusing on affluent investors aged 30 to 65 located in the... - [Cryptocurrency Decision Makers](https://www.innovatemr.com/case-studies/cryptocurrency-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study focused on individuals aged 24 to 74 who are actively involved... - [Business Leaders & Investors](https://www.innovatemr.com/case-studies/business-leaders-investors/): An InnovateMR + Ivy Exec partner conducted a study focused on Women Business Leaders and Investors in the United States,... - [Restaurant Owners & Influencers](https://www.innovatemr.com/case-studies/restaurant-owners-influencers/): An InnovateMR + Ivy Exec partner conducted a study researching restaurant owners and influential figures in the U. S. state... - [Policy Makers & Societal Influencers](https://www.innovatemr.com/case-studies/policy-makers-societal-influencers/): An InnovateMR + Ivy Exec partner conducted a study researching policy makers and societal influencers within privacy advocacy groups in... - [Policy Decision Makers](https://www.innovatemr.com/case-studies/policy-decision-makers-4-2/): - [High Profile DOD / DOHS](https://www.innovatemr.com/case-studies/high-profile-dod-dohs/): An InnovateMR + Ivy Exec partner conducted a study researching high-profile individuals within the Department of Defense (DOD) and the... - [Former State Legislature Decision Makers](https://www.innovatemr.com/case-studies/former-state-legislature-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study surveying individuals who had previously served as staff in state legislatures.... - [VC & Angel Investor Decision Makers](https://www.innovatemr.com/case-studies/vc-angel-investor-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study targeting decision-makers among Venture Capitalists (VCs) and Angel Investors within the... - [Trade Finance Decision Makers](https://www.innovatemr.com/case-studies/trade-finance-decision-makers-2-2/): An InnovateMR + Ivy Exec partner conducted a study researching Trade Finance Decision Makers in small/medium-sized US banks. - [Private & Commercial Banking Decision Makers](https://www.innovatemr.com/case-studies/private-commercial-banking-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study researching decision-makers in Private & Commercial Banking across EU (Italy, Turkey,... - [Personal Finance Decision Makers](https://www.innovatemr.com/case-studies/personal-finance-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study researching US Personal Finance Decision Makers: Entrepreneurs, Anthropologists, Professionals, Innovators, Psychologists,... - [Investors/Brokers & Finance Decision Makers](https://www.innovatemr.com/case-studies/investors-brokers-finance-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study focusing on investors, brokers, and finance professionals within the US market. - [HSBC Private Bank Decision Makers](https://www.innovatemr.com/case-studies/hsbc-private-bank-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study examining Decision Makers at HSBC Private Bank across the United States,... - [Global Bank Decision Makers](https://www.innovatemr.com/case-studies/global-bank-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study researching Global Bank Decision Makers in the European Union (Italy, Turkey,... - [Finance Decision Makers](https://www.innovatemr.com/case-studies/finance-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study that specifically focused on Finance Decision Makers in the United States... - [Finance Decision Makers & Card Managers](https://www.innovatemr.com/case-studies/finance-decision-makers-card-managers/): An InnovateMR + Ivy Exec partner conducted a study that focused on Finance Decision Makers and Card Managers making purchases... - [Finance Decision Makers & Brokers](https://www.innovatemr.com/case-studies/finance-decision-makers-brokers/): An InnovateMR + Ivy Exec partner conducted a study that specifically targeted senior-level Finance Decision Makers and Brokers in the... - [Finance Acquirer Decision Makers](https://www.innovatemr.com/case-studies/finance-acquirer-decision-makers/): An InnovateMR + Ivy Exec partner conducted a study targeting Finance professionals holding VP positions or higher, specifically focusing on... --- ## Peoples - [Sandeep Singh](https://www.innovatemr.com/team/sandeep-singh/): - [Mika Turner](https://www.innovatemr.com/team/mika-turner/): - [Elena Bajic](https://www.innovatemr.com/team/elena-bajic/): Elena founded Ivy Exec in 2006 while attending Columbia Business School. She has since led the company through exponential growth... - [Lisa Wilding-Brown](https://www.innovatemr.com/team/lisa-wilding-brown/): Meet Lisa Wilding-Brown, CEO of InnovateMR. With 20 years in the industry, she and her team offer cutting-edge research strategies through tech-powered solutions. A global speaker and award recipient. - [Alex Baranpuria](https://www.innovatemr.com/team/alex-baranpuria/): Alex Baranpuria is Co-Founder and SVP of Ivy Exec. Alex originated Ivy Exec’s entry into market research in 2012 and... - [Chris Young](https://www.innovatemr.com/team/chris-young/): Chris Young joined InnovateMR in 2015, amassing over 8 years of impactful marketing research experience. As the current Senior Vice... - [Maulik Chandarana](https://www.innovatemr.com/team/maulik-chandarana/): Meet Maulik Chandarana, SVP of Engineering at InnovateMR with 14+ years of industry experience. Expert in web/mobile development, BI, reporting, and scalable solutions. Led successful projects at uSamp & Instant.ly. Passionate about improving processes and delivering quality solutions. - [Ross Green](https://www.innovatemr.com/team/ross-green/): Meet Ross Green, an employee of InnovateMR who is passionate about b2b research and commited to driving results. - [Brittany Nicols](https://www.innovatemr.com/team/brittany-nicols/): Meet Brittany Nicols, SVP of Marketing & Communications at InnovateMR. With 15+ years of research experience, she excels in sales operations, survey design, custom panel dev, and product innovation. Brittany drives marketing strategy, manages brand standards, and focuses on team success through InnovateMR University. - [Sandy Casey](https://www.innovatemr.com/team/sandy-casey/): Meet Sandy Casey head of Global Supply at InnovateMR, Sandy excels at building strong relationships internally and externally with an entrepreneurial spirit driving innovation, automation and systematic efficiencies. - [Amanda Keller-Grill](https://www.innovatemr.com/team/amanda-keller-grill/): As SVP of Global Innovation and Product Strategy at InnovateMR, Amanda has a passion for building scalable products and technology-enabled solutions. Amanda is responsible for product innovation, strategy, and development, and strives to ensure exceptional product and customer experience. --- # # Detailed Content ## Posts ### Sustainability and Market Research: Capturing Consumer Sentiment > Discover the latest sustainability market research trends and how authentic consumer insights drive eco-conscious strategies. Learn how to align your brand with today's values and secure long-term success. - Published: 2025-05-14 - Modified: 2025-04-29 - URL: https://www.innovatemr.com/insights/sustainability-and-market-research-capturing-consumer-sentiment/ - Categories: Industry Insights Sustainability is no longer just a buzzword—it’s a priority for businesses and consumers alike. People care about eco-conscious practices, transparency, and the impact brands have on the planet. Understanding what consumers think and feel about sustainability is critical for companies that want to stay relevant. That’s where we at InnovateMR + Ivy Exec come in, using market research to uncover meaningful insights and help businesses create strategies that align with today’s values. Why Sustainability Matters More Than Ever Sustainability isn’t a passing trend. Consumers today are increasingly mindful of the environmental impact of their choices. They care about supporting brands that demonstrate eco-consciousness and align with their values. Businesses that prioritize sustainability not only meet these expectations but also position themselves for long-term success in a competitive market. At InnovateMR + Ivy Exec, we know that market research is the key to bridging the gap between businesses and their eco-conscious customers. By diving deep into consumer sentiment, companies can create products, services, and campaigns that genuinely resonate. Top Trends in Sustainability Market Research The Demand for Authenticity Consumers want more than vague promises. They’re looking for transparency and proof—not greenwashing. Through market research, brands can identify which parts of their sustainability efforts matter most to their audience and ensure their messaging is both authentic and impactful. Localizing Sustainability Efforts What people care about varies depending on where they live. European consumers might be focused on reducing plastic waste, while North American buyers may prioritize renewable energy. Market research helps businesses... --- ### InnovateMR + Ivy Exec Lead the Charge in Combating Survey Fraud with Next-Gen Data Integrity Tools > InnovateMR + Ivy Exec revolutionize market research quality with advanced AI tools and biometric validation, setting a new benchmark for combating survey fraud and ensuring authentic, actionable insights. - Published: 2025-05-06 - Modified: 2025-05-06 - URL: https://www.innovatemr.com/insights/innovatemr-ivy-exec-lead-the-charge-in-combating-survey-fraud-with-next-gen-data-integrity-tools/ - Categories: Press Releases — — In an increasingly competitive insights landscape, quality is more than a differentiator—it’s the foundation of trust. InnovateMR + Ivy Exec is setting a new industry standard by delivering cutting-edge, multi-layered fraud prevention solutions designed to protect data integrity and ensure research authenticity. “As fraudsters become more sophisticated, we’re committed to evolving even faster,” said Amanda Keller-Grill, SVP, Global Quality & Research Excellence at InnovateMR. “We’re not just meeting industry expectations—we’re redefining them. ” While traditional methods like digital fingerprinting remain essential, they are no longer sufficient on their own. InnovateMR + Ivy Exec’s proprietary fraud prevention toolkit incorporates AI, biometric validation, and NLP-based text analysis to provide deeper insights and eliminate fraudulent or low-quality data at the source. Introducing the Next Generation of the Text Analyzer™ At the forefront of this innovation is the award-winning Text Analyzer™—a proprietary AI-powered tool first introduced in 2017 and now supercharged with the latest advancements in machine learning. The Text Analyzer validates open-ended responses, detects AI-generated content, and assesses contextual depth and subject matter expertise to ensure responses are authentic, relevant, and human. Now available via API integration and DIY access, the Text Analyzer empowers researchers to seamlessly integrate real-time validation into their workflows—helping safeguard data, streamline processes, and ensure high-quality outcomes. Biometric Validation: The New Frontier of Confidence Adding another layer of security, InnovateMR + Ivy Exec have introduced biometric validation—including facial recognition, voice pattern analysis, and keystroke dynamics—to verify respondent identity with precision. Fully compliant with global privacy regulations such... --- ### InnovateMR + Ivy Exec Sign the GDQ Data Quality Excellence Pledge: A Commitment to Raising Industry Standards > InnovateMR + Ivy Exec proudly sign the GDQ Data Quality Pledge, reinforcing our commitment to trust, transparency, and excellence in market research. - Published: 2025-04-30 - Modified: 2025-04-29 - URL: https://www.innovatemr.com/insights/innovatemr-ivy-exec-sign-the-gdq-data-quality-excellence-pledge-a-commitment-to-raising-industry-standards/ - Categories: Company News At InnovateMR + Ivy Exec, we are proud to announce that we have officially signed the GDQ Data Quality Excellence Pledge. This milestone reflects our deep-rooted belief that trust, transparency, and integrity are the foundation of market research and analytics. By aligning with the Global Data Quality initiative, we reaffirm our dedication to upholding the highest standards of data quality across every facet of our work. Why Data Quality Matters to Us Data quality is more than just a benchmark—it’s the cornerstone of every insight-driven decision. Our clients rely on us to deliver research that is not only accurate but also actionable. Upholding rigorous data standards allows us to: Ensure respondent authenticity and engagement Deliver reliable, replicable insights Enhance client confidence and strategic outcomes Foster innovation through ethical and accurate research methodologies Our teams at InnovateMR + Ivy Exec are passionate about championing excellence in everything we do. Signing this pledge reflects our ongoing investment in cutting-edge technologies, human oversight, and continuous improvement practices to ensure data integrity. Sharing Our Commitment We believe that leadership means setting the example. That’s why we’re sharing this exciting news not just within our organizations, but with the entire research community. We encourage our peers, partners, and clients to join us in championing this movement by: Sharing this initiative with their own teams Displaying the GDQ Pledge Seal proudly on digital and physical materials Sparking conversations around what quality truly means in modern research Join the Movement Elevating data quality isn’t a solo endeavor.... --- ### How to Conduct Market Segmentation for B2B Surveys > For B2B companies conducting surveys, segmentation can be the secret ingredient to better strategies and more intelligent decisions. Here’s how InnovateMR + Ivy Exec approaches market segmentation to help businesses thrive. - Published: 2025-04-16 - Modified: 2025-03-11 - URL: https://www.innovatemr.com/insights/how-to-conduct-market-segmentation-for-b2b-surveys/ - Categories: Industry Insights Understanding your audience is not just important, it's empowering. Market segmentation, a proven way to break your target audience into smaller, more focused groups, gives you the control to connect with them on a meaningful level. For B2B companies conducting surveys, segmentation can be the secret ingredient to better strategies and more intelligent decisions. Here’s how InnovateMR + Ivy Exec approaches market segmentation to help businesses thrive. What is Market Segmentation? Market segmentation involves dividing a broad market into smaller groups that share common traits. These traits could include demographics, company profiles, behaviors, or specific needs. With effective segmentation, businesses can identify their most valuable customer groups and design tailored strategies to better serve them. Why Does Market Segmentation Matter in B2B Research? Sharper Focus: Segmentation allows companies to zero in on their most promising prospects and allocate resources wisely. Better Products and Services: Understanding each segment’s unique challenges and needs helps businesses create offerings that genuinely resonate. Stronger Messaging: Personalized and relevant communication grabs attention and builds trust. Smarter Investments: Market segmentation is a strategic approach that allows you to know where the highest potential lies, enabling you to spend your time and budget where it counts the most. This efficiency in resource allocation is a key benefit of market segmentation. How to Conduct Market Segmentation for B2B Surveys 1. Set Clear Goals Think about what you want to achieve. Are you identifying new markets? Strengthening customer relationships? Fine-tuning your marketing strategy? Having clear goals is the compass that... --- ### Leveraging Expert Networks for Competitive Advantage in 2025 > Unlock a competitive edge in 2025 with Ivy Exec’s expert networks. Access top industry professionals for actionable insights, innovative strategies, and agile decision-making that drive sustainable growth. - Published: 2025-04-02 - Modified: 2025-03-11 - URL: https://www.innovatemr.com/insights/leveraging-expert-networks-for-competitive-advantage-in-2025/ - Categories: Industry Insights To stay competitive in today’s ever-evolving business world, companies need more than just innovative ideas—they require access to deep expertise and actionable insights. For organizations looking to carve out a competitive advantage, leveraging expert networks has emerged as a game-changing strategy. Ivy Exec, a recognized leader in expert networks, connects businesses with top-tier industry professionals, empowering organizations to access unparalleled insights and specialized expertise. This transformative approach equips firms to navigate the complexities of 2025 and beyond, leveraging expert networks to drive innovation, strategic decision-making, and sustainable growth. What Are Expert Networks? Expert networks are curated groups of seasoned professionals and industry specialists who provide organizations with insights, advice, and strategic guidance. These networks bridge the knowledge gap by connecting companies with experts who have in-depth, hands-on experience in specific fields. In an era of rapid technological and market changes, tapping into such expertise is invaluable for driving growth and sustaining a competitive advantage. InnovateMR + Ivy Exec: A Trusted Partner in Building Competitive Advantage Ivy Exec’s expert network solutions are designed to help businesses: Access Specialized Knowledge Whether you're navigating complex market trends, exploring new industries, or solving niche challenges, Ivy Exec’s expert network connects you with specialists who bring unparalleled insights and actionable advice. Enhance Decision-Making. Decisions based on real-world expertise significantly reduce risks. Ivy Exec ensures that businesses can consult with experts who provide data-driven perspectives, fostering confidence in strategic initiatives and ensuring you're always well-informed. Accelerate Innovation. By engaging with thought leaders and innovators, organizations can... --- ### Q&A with Alex Baranpuria: Inside Ivy Exec’s Expert Network > Ivy Exec’s Expert Network connects organizations with resume-verified professionals. In an interview with Co-Founder Alex Baranpuria, learn how expert matching and a partnership with InnovateMR support effective research. - Published: 2025-03-19 - Modified: 2025-03-11 - URL: https://www.innovatemr.com/insights/qa-with-alex-baranpuria-inside-ivy-execs-expert-network/ - Categories: Leadership At InnovateMR + Ivy Exec, we pride ourselves on delivering unique insights through our expert network. Recently, we sat down with Alex Baranpuria, Co-Founder of Ivy Exec, to discuss how the network operates and the breadth of expertise it offers. Here's what he had to share. Q: How does Ivy Exec’s Expert Network operate? Alex:One of the most unique aspects of Ivy Exec is our origin story. While we didn’t start as a traditional expert network, the evolution into this space was organic. Ivy Exec began as a premium career platform, connecting highly skilled professionals with career opportunities and resources. What we discovered along the way was that this curated, resume-verified network could also be leveraged for another purpose—providing valuable insights to businesses. So, we transitioned into the expert network space with a focus on tapping into the wealth of knowledge within our global community. Today, our network operates by matching organizations with the right subject matter experts (SMEs) and key opinion leaders (KOLs). Through proprietary algorithms and dedicated account managers, we ensure that clients get access to the exact expertise they need, whether it’s for qualitative interviews, quantitative studies, or expert panels. Q: What types of expertise does Ivy Exec’s Expert Network offer? Alex:Our network is incredibly diverse, with professionals spanning industries, functions, and geographies. Whether you’re seeking insights from C-suite executives, marketing specialists, or niche industry leaders, we’ve got you covered. Some areas of expertise include: Finance: Banking, investment management, and fintech. Technology: AI, machine learning, software engineering,... --- ### How Expert Networks Are Transforming Corporate Decision-Making > How expert networks revolutionize corporate strategy by providing tailored, real-time insights that drive smarter, cost-effective business decisions. - Published: 2025-03-05 - Modified: 2025-02-10 - URL: https://www.innovatemr.com/insights/how-expert-networks-are-transforming-corporate-decision-making/ - Categories: Industry Insights Staying ahead of the competition demands more than instinct or experience—it requires access to specialized knowledge and timely insights that drive strategic decisions. Companies are recognizing that traditional decision-making methods are no longer sufficient to keep pace with the complexities of the modern market. This is where expert networks are stepping in, transforming how organizations gather intelligence, leverage expertise, and make informed choices that propel growth and innovation. By combining the strengths of InnovateMR’s data-driven research capabilities and Ivy Exec’s robust expert network, we offer a comprehensive solution that transforms decision-making and drives success in today’s dynamic business environment. The Rise of Expert Networks in Corporate Strategy Expert networks have become an essential resource for businesses aiming to enhance their market research strategies and refine corporate decision-making. These networks connect companies with seasoned professionals who bring deep domain expertise, delivering insights that directly inform key business initiatives. Expert networks offer a more agile and focused approach, unlike traditional consulting models. In a traditional consulting model, companies typically engage consulting firms for comprehensive support on specific projects. These firms deploy teams of consultants to conduct extensive research, analyze data, and develop detailed strategic recommendations. While thorough, these engagements are often lengthy, costly, and broad in scope. In contrast, a targeted solution is available through expert networks. . They enable businesses to access tailored insights from individual experts in a fraction of the time and at a fraction of the cost. This streamlined approach allows companies to address specific challenges efficiently, making... --- ### How Expert Networks Are Revolutionizing Healthcare Consulting > Expert networks are transforming healthcare consulting by providing rapid access to top-tier professionals. Learn how InnovateMR + Ivy Exec’s award-winning approach delivers high-quality insights for better decision-making. - Published: 2025-02-19 - Modified: 2025-02-10 - URL: https://www.innovatemr.com/insights/how-expert-networks-are-revolutionizing-healthcare-consulting/ - Categories: Industry Insights In the fast-paced realm of healthcare, the ability to tap into top-tier expertise and relevant insights is paramount for effective decision-making and patient care innovation. Healthcare consultants are increasingly turning to expert networks for swift and accurate access to specialized knowledge. InnovateMR stands out in this field by leveraging Ivy Exec’s network of over 3 million professionals to provide clients with high-quality, reliable insights grounded in real-world healthcare expertise. Our approach, recognized by Quirk as the 2023 Top Company for Healthcare Research, is distinguished by its use of cutting-edge tools and strategic recruitment models that drive precision and quality in healthcare consulting. This blog delves into the transformative role of expert networks in healthcare and details our unique recruitment approach that ensures our clients receive industry-leading insights. Expert Networks: A Game-Changer for Healthcare Consulting Expert networks in healthcare enable consulting firms to connect with professionals across the healthcare spectrum, from clinicians and administrators to biotechnology leaders. This instant access to specialized knowledge allows healthcare consultants to deliver more accurate, actionable client recommendations. InnovateMR’s use of Ivy Exec’s healthcare expert network, supported by our proprietary recruitment model, ensures we’re connecting with highly credible sources who provide deep, niche insights essential for healthcare consulting. Our approach is comprehensive, rigorous, and designed to meet the most exacting standards in market research. InnovateMR + Ivy Exec’s Award-Winning Approach to Healthcare Research In 2023, InnovateMR was recognized by Quirks as a Top Company for Healthcare Research. This honor highlights our commitment to excellence and reflects... --- ### How Expert Networks Are Supporting Sustainable Business Practices > Expert networks like InnovateMR + Ivy Exec are transforming businesses with sustainable practices. Learn about customized consulting, data-driven insights, and compliance strategies for green growth. - Published: 2025-02-05 - Modified: 2025-02-10 - URL: https://www.innovatemr.com/insights/how-expert-networks-are-supporting-sustainable-business-practices/ - Categories: Industry Insights As sustainability becomes a global priority, businesses across industries are embracing green practices to drive innovation, meet consumer expectations, and ensure long-term growth. However, aligning business goals with sustainable practices can be complex, requiring specialized insights and strategic planning. Expert networks like those facilitated by InnovateMR + Ivy Exec have become essential for companies committed to sustainability, offering invaluable resources and access to subject-matter experts in the field of sustainability.   Here’s how expert networks are helping companies transition to greener business models through sustainable consulting, innovative solutions, and deep expertise in environmental impact. What Are Expert Networks, and Why Are They Essential for Sustainable Consulting? Expert networks connect businesses with industry professionals who have specialized knowledge in specific fields. For companies looking to implement sustainable business practices, expert networks provide access to top consultants in sustainability, environmental science, supply chain efficiency, and more. These networks act as bridges between businesses and highly specialized knowledge. They support organizations by delivering tailored insights, strategy frameworks, and actionable solutions that go beyond traditional business consulting, focusing on measurable environmental impacts and sustainable growth. How Expert Networks Drive Green Business Practices for Sustainability Access to Sustainable Innovation Expert networks connect businesses to thought leaders in green technologies, offering specialized guidance on renewable energy, carbon reduction, waste management, and circular economies—accelerating sustainable innovation. InnovateMR + Ivy Exec’s expert network, for example, brings together experts with the latest insights into sustainable technologies, helping businesses adopt practices like circular economies and zero-waste manufacturing. These experts are... --- ### The Hidden Benefits of B2B Surveys: Using Customer Feedback to Improve Your Business > Explore B2B surveys' power: revealing buyer insights, driving innovation, strengthening relationships, and boosting business strategy. - Published: 2025-01-22 - Modified: 2025-01-17 - URL: https://www.innovatemr.com/insights/the-hidden-benefits-of-b2b-surveys-using-customer-feedback-to-improve-your-business/ - Categories: Industry Insights - Tags: B2B, B2B Surveys, Business to Business, Customer Feedback, surveys Business-to-business (B2B) surveys are powerful tools that provide valuable insights into buyer satisfaction, product development, and service improvements. These surveys are essential in gathering feedback from professional customers, helping businesses make informed decisions that can drive growth and innovation. Despite the crucial role B2B surveys play, many companies still need to prioritize them as part of their organizational strategy. In this article, we’ll uncover the hidden benefits of B2B surveys and explore how they can enhance business performance by better understanding customer needs. What Are B2B Surveys? Before diving into the specific advantages, let’s clarify what B2B surveys entail. A B2B survey is designed to collect feedback from professionals in other businesses, rather than individual consumers. These surveys can cover various topics, from satisfaction with current offerings to potential new products or services. By harnessing data from targeted audiences, businesses can identify pain points, emerging trends, and future opportunities. Identifying Unmet Needs: The Power of Listening to Your Audience A significant benefit of B2B surveys is the ability to detect unmet needs in the marketplace. When businesses know exactly what their audience is lacking, they can introduce innovative products or services that fill these gaps. For instance, a survey targeting IT professionals might reveal dissatisfaction with existing cloud software solutions, highlighting a need for a more user-friendly interface. With this insight, a company can develop a product tailored to solve these specific issues. By addressing unmet needs, organizations can not only enhance customer satisfaction but also increase their market share... --- ### A Beginner's Guide to Qualitative Research > Discover the fundamentals of qualitative research with InnovateMR's beginner's guide. Learn methods, data collection, analysis, and practical tips for successful projects. - Published: 2025-01-15 - Modified: 2025-01-17 - URL: https://www.innovatemr.com/insights/beginners-guide-to-qualitative-research/ - Categories: Industry Insights What is Qualitative Research? Qualitative research is a powerful market research method that involves observing and interviewing individuals in their natural settings to gain deep, insightful information about their behaviors, motivations, and preferences. Unlike quantitative research, which focuses on numerical data, qualitative research seeks to understand the "why" behind the actions and decisions of a target audience. This article serves as an introductory guide to the different methods of qualitative research and how they can benefit your research endeavors. Qualitative research develops an understanding of individuals' behaviors, motivations, and decision-making processes through in-depth observations and interviews. This method is essential for uncovering the underlying reasons behind consumer preferences, providing rich, detailed insights that quantitative research alone cannot offer. For instance, a qualitative research study explored why young retail shoppers preferred certain stores. Through extensive interviews, it was discovered that product quality and innovative offerings were the primary factors driving their choices. Such insights are only attainable through open-ended questions that reveal the deeper motivations behind consumer behavior. Types of Qualitative Research Qualitative research encompasses various methods, each designed to gather detailed information from a specific target audience. Here are some common types of qualitative research methods: 1. Observations: Observational research involves collecting data by observing individuals' behaviors, reactions, and interactions in natural settings. This method can include: Direct Observations: Watching participants without interference. Case Studies: In-depth examinations of a single subject or group. Group Interviews: Conducting interviews within a group setting to observe dynamics and interactions. 2. Interviews: Interviews are... --- ### 7 Steps to Designing a Survey Project > Create an effective survey project with these 7 steps. From defining objectives to analyzing data, this guide helps deliver reliable insights. Read now - Published: 2025-01-08 - Modified: 2025-01-17 - URL: https://www.innovatemr.com/insights/7-steps-to-designing-a-survey-project/ - Categories: Industry Insights Introduction Learn how to design effective surveys with our 7-step guide. Discover best practices for setting objectives, choosing the right survey type, and crafting questions that maximize data quality and participant engagement Surveys are an essential part of any research project, helping you gather valuable insights from your target audience. By collecting relevant data, surveys allow businesses to make more informed decisions that can drive growth and improve strategies. However, designing an effective survey requires a structured approach, from setting objectives to crafting questions that yield accurate results. In this guide, we’ll walk you through seven key steps to create an optimized survey design that ensures high-quality data collection and maximizes participant engagement. Why Survey Design is Important Surveys provide businesses and researchers with data that can shape critical decisions. Whether you're exploring customer satisfaction, market trends, or new product feedback, a well-designed survey can help you unlock the insights needed to solve complex business problems. Using survey design software can streamline this process, but having a clear understanding of your objectives, audience, and question structure is essential to avoid common pitfalls. In this article, we’ll cover everything from defining your survey objectives to quality-checking your final draft. Step 1: Determine Your Survey Design Objectives The first and most crucial step in designing a survey is clearly defining your objectives. Ask yourself: What problem are you trying to solve? What information do you need from your respondents? How will you use and present this data? Having a clear objective will... --- ### Transparency and Quality in Market Research: InnovateMR’s Approach to Tackling Fraud and Upholding Data Integrity > Discover how InnovateMR tackles fraud and upholds data integrity with advanced technology, layered quality controls, and proactive transparency. Learn why transparency and quality are vital in market research. - Published: 2025-01-02 - Modified: 2024-12-17 - URL: https://www.innovatemr.com/insights/transparency-and-quality-in-market-research-innovatemrs-approach-to-tackling-fraud-and-upholding-data-integrity/ - Categories: Industry Insights In today’s digital age, transparency is a foundational component of any successful business partnership, particularly in market research. At InnovateMR, we know that the fight for data quality is constant and that there’s no “silver bullet” for fraud prevention. Quality issues are an inherent risk in market research, but a trusted, transparent partner can help you navigate these challenges with clarity and confidence. Market research data fuels business decisions, drives innovation, and reveals key consumer insights. But the value of this data is only as good as its quality. In recent years, fraudulent activity has become increasingly sophisticated, with bots, data farms, and manipulation tactics growing in prevalence. These challenges mean that maintaining data integrity is more complicated than ever. At InnovateMR, we recognize that no solution can completely eliminate fraud, but we actively invest in advanced quality control systems to minimize its impact. Why Data Quality is Under Attack Quality assurance in market research faces unique and intensifying challenges. As cybercrime continues to escalate, businesses across industries are feeling the impacts. In fact, 68% of companies today feel their cybersecurity is at risk due to rising threats across digital platforms (Accenture). The reality is that cybercriminals are constantly evolving their techniques, with market research data being one of the targets. Even more alarming, cybercrime damages are projected to reach $10. 5 trillion by 2025. This figure represents the greatest transfer of economic wealth in history, making cybercrime the third-largest economy globally (Cybersecurity Ventures). This unprecedented damage will exceed the... --- ### What Are The 5 Categories of Audience Analysis? > Everything you need to know about audience analysis with this guide covers values, needs, interests, and behaviors to enhance your marketing efforts. %%title%% - Published: 2024-12-26 - Modified: 2024-11-27 - URL: https://www.innovatemr.com/insights/what-are-the-5-categories-of-audience-analysis/ - Categories: Industry Insights - Tags: Audience Analysis What is Audience Analysis, and Why is it Important?   The process of audience analysis consists of identifying the values, needs, interests, and behaviors of your target audience. Conducting audience analysis empowers organizations because it helps ascertain what their target audience genuinely cares deeply about. Knowing what drives a target audience allows businesses to tailor campaigns to align with their tested mission and vision, enabling them to better serve their intended consumer base. Let’s learn more about the five categories of audience analysis. Key Categories of Audience Analysis To conduct an effective audience analysis, it’s essential to explore the following five categories: 1. Demographic Analysis: Who Are Your Audience Members? Demographic analysis focuses on quantifiable characteristics, such as age, gender, race, culture, ethnicity, marital status, socioeconomic status, education, and occupation. Understanding these elements allows you to target your marketing efforts effectively. For example, if launching a new alcoholic beverage, knowing the legal drinking age in your target demographic is critical. With the rise of data analytics tools, organizations can access real-time demographic insights to inform marketing strategies and improve campaign precision to their sample target audience. 2. Psychographic Analysis: What Are Their Attitudes and Values? Psychographic analysis delves into the attitudes, values, and beliefs of your audience. Understanding how your audience thinks and what they feel about your brand helps you craft messages that resonate. Questions to consider include: What are their opinions about your product? What stereotypes do they hold? By addressing these questions, you can tailor your messaging... --- ### Advances in Data Visualization for Market Research > Discover how data visualization transforms market research. Explore interactive dashboards and data storytelling with InnovateMR leading the charge in insights-driven decision-making. - Published: 2024-12-18 - Modified: 2024-12-17 - URL: https://www.innovatemr.com/insights/advances-in-data-visualization-for-market-research-2/ - Categories: Industry Insights In the ever-evolving landscape of business, market research stands as the cornerstone for informed decision-making. Over the years, this field has witnessed a remarkable transformation, driven by technological advancements and innovative methodologies. At the forefront of this evolution is data visualization—a transformative tool that not only simplifies the complexities of data but also revolutionizes the way insights are generated and communicated. Join us as we delve deeper into the realm of data visualization in market research and explore how InnovateMR is leading the charge in this inspiring and motivating journey. 1. The Power of Visuals: A Paradigm Shift in Market Research Move beyond the era of static spreadsheets and cumbersome reports. Today's businesses crave insights that are not just accurate, but also actionable. This is where data visualization steps in, redefining the market research landscape. By transforming raw data into visually compelling representations, data visualization enables businesses to uncover hidden trends, identify key patterns, and gain a comprehensive understanding of consumer behavior. At InnovateMR, we understand the power of visual storytelling in driving business growth and remain dedicated to delivering insights that inspire action through both quantitative and qualitative data. 2. Interactive Dashboards: Navigating Data with Precision In the age of information overload, the ability to navigate through vast datasets with ease is paramount. This is where interactive dashboards shine. At InnovateMR, we leverage state-of-the-art visualization tools to develop dynamic dashboards that offer unparalleled flexibility and interactivity. Whether it's tracking real-time market trends, conducting in-depth audience segmentation, or evaluating campaign... --- ### Beyond the Ping-Pong Table: Creating a Culture That Matters  > Workplace culture isn’t all about fun perks like ping-pong tables, endless snacks, or company swag (although I really like my company-branded socks). Real culture runs deeper and it's about the behaviours we allow and the values we live by. - Published: 2024-12-02 - Modified: 2024-12-02 - URL: https://www.innovatemr.com/insights/beyond-the-ping-pong-table-creating-a-culture-that-matters/ - Categories: Leadership Workplace culture isn’t all about fun perks like ping-pong tables, endless snacks, or company swag (although I really like my company-branded socks). Real culture runs deeper and it's about the behaviours we allow and the values we live by. Building a meaningful culture takes effort. It’s hard work, but the cost of neglecting culture is even higher in the long run.   A thriving company culture isn’t just a “nice to have”; it’s the backbone of employee morale, client satisfaction, and long-term business success.   At InnovateMR, where I’m proud to be part of the team, it’s not just about trying to be the coolest place to work; it’s about ensuring that everyone feels valued and is the best version of themselves. Here are five practical ways to create a culture that truly matters:  1. Lead by example  "The culture of any organization is shaped by the worst behavior the leaders are willing to tolerate. " - Steve Gruenert and Todd Whitaker Culture starts at the top. As a leader, your actions set the standard for your team  Show respect for work-life balance  Feeling sick, or overwhelmed with life? Take a day off Team member on vacation? Let them disconnect  As a leader, disconnect when you are on PTO. Trust your team!   Treat everyone with respect: No matter their role, background, or position in the organization  Be the person others want to work with: Being kind with a positive attitude goes a long way  The behaviour you allow is... --- ### InnovateMR Leaders’ Perspectives on AI in Market Research and Beyond > In this article, we share our leadership’s perspectives on AI’s impact on the market research industry. Our CEO Lisa Wilding-Brown, SVP of Global Innovation & Product Strategy Amanda Keller-Grill, and SVP of Global Supply Sandy Casey offer unique insights into how AI is being leveraged to innovate, improve, and safeguard the future of market research. - Published: 2024-11-27 - Modified: 2024-11-27 - URL: https://www.innovatemr.com/insights/innovatemr-leaders-perspectives-on-ai-in-market-research-and-beyond/ - Categories: Industry Insights, Leadership As the world rapidly adopts artificial intelligence (AI) across various industries, 2024 has truly emerged as a transformative year of AI. From enhancing automation to providing more profound data insights, AI is reshaping industries, including market research. At InnovateMR, we recognize AI's transformative impact and are embracing this revolution to push boundaries, improve our offerings, and tackle emerging challenges. In this article, we share our leadership’s perspectives on AI’s impact on the market research industry. Our CEO Lisa Wilding-Brown, SVP of Global Innovation & Product Strategy Amanda Keller-Grill, and SVP of Global Supply Sandy Casey offer unique insights into how AI is being leveraged to innovate, improve, and safeguard the future of market research. Combatting Fraud in a World of AI: CEO Lisa Wilding-Brown’s Perspective AI brings immense opportunities for market research, but with it comes the inevitable challenge of increased fraud. As an industry veteran with extensive experience in multiple roles centered on Quality and best research practices, InnovateMR’s CEO, Lisa Wilding-Brown has been at the forefront of addressing this critical issue. Through her leadership and commitment, she has contributed significantly to combating fraud through webinars, conference speaking, and thought leadership, reinforcing the need to tackle these challenges head-on. With the rise of AI-generated content, concerns about fraudulent or inauthentic responses in market research have increased. While real human insights are still the backbone of research, the growing use of AI introduces new complexities. Synthetic Sample, which uses AI-generated respondents to mimic human behavior in surveys, offers some potential... --- ### Snowball Sampling: How to Do It and Pros & Cons > Explore the benefits of snowball sampling in 2024, enhanced by AI to reach hard-to-access populations. Learn how modern technology streamlines recruitment and improves data quality for social science research with InnovateMR's innovative solutions. - Published: 2024-10-30 - Modified: 2024-10-30 - URL: https://www.innovatemr.com/insights/snowball-sampling-how-to-do-it-and-pros-and-cons/ - Categories: Industry Insights Snowball sampling remains one of the most effective non-probability sampling methods used in social science research today. Its ability to identify and recruit participants from hard-to-reach populations—those not easily accessible via traditional recruitment methods—makes it invaluable for studying sensitive topics or marginalized groups. As we progress into 2024, the snowball sampling technique has evolved alongside technological advancements, such as artificial intelligence (AI), which now plays a pivotal role in optimizing participant recruitment. In this detailed guide, we’ll explore how to conduct snowball sampling effectively, examine its pros and cons, and discuss how companies like InnovateMR can integrate cutting-edge technology to streamline the process. What is Snowball Sampling? Snowball sampling is a chain-referral, non-probability sampling technique where existing study participants recruit future subjects from their own social networks. This method allows researchers to tap into communities that might otherwise be inaccessible, whether due to privacy concerns, mistrust of outsiders, or the stigmatized nature of the population being studied. For example, studying communities affected by rare medical conditions can be particularly challenging. Snowball sampling helps overcome these barriers by leveraging trust within these networks, enabling researchers to gather high-quality data from participants who might otherwise be reluctant to engage. How to Conduct Snowball Sampling in 2024 Here’s a step-by-step guide to executing the snowball sampling method with modern updates, incorporating technology and ethical considerations. 1. Identify Your Population of Interest Start by defining the specific population or community that you want to study. This group should share a characteristic or experience that... --- ### What Does a Survey Programmer Do? > Want to become a survey programmer? This blog post breaks down the role, skills, education, and salary. Learn if it's the right career for you in today's data-driven world. - Published: 2024-10-23 - Modified: 2024-10-30 - URL: https://www.innovatemr.com/insights/what-does-a-survey-programmer-do/ - Categories: Industry Insights - Tags: insights, programming, software, survey programmer Should You Become a Survey Programmer? A Comprehensive Guide The role of a survey programmer has become as essential. If you’re contemplating a career in this field, understanding the responsibilities, required skills, and current industry trends is crucial. This article offers a detailed overview of what it means to be a survey programmer today and how InnovateMR can support your journey in this dynamic profession Remember, as a survey programmer, you are at the forefront of helping organizations collect and analyze data effectively, making your role indispensable. What Is a Survey Programmer? A survey programmer is a technical expert specializing in designing and implementing surveys that gather critical data for market research. By transforming written questionnaires into interactive digital formats, survey programmers play a key role in helping organizations collect and analyze data effectively. The Importance of Survey Programmers in Market Research As businesses increasingly rely on data to inform their strategies, survey programmers have become indispensable. Their expertise not only ensures the technical aspects of survey deployment but also enhances the overall quality of the research process. Here are some reasons why survey programmers are vital in the market research landscape: Quality Assurance: Survey programmers help ensure that surveys are designed to elicit accurate and reliable responses, reducing the risk of data errors. Enhanced User Experience: By creating intuitive survey interfaces, they improve participant engagement and retention, leading to more comprehensive data collection. Actionable Insights: The data collected through well-programmed surveys provides organizations with valuable insights that can drive... --- ### The Top 5 Ethical Considerations in Qualitative Research > Understand the Top 5 Qualitative Research Ethics: informed consent, confidentiality, participant respect, valid data analysis, and responsible use of findings for better societal impact. - Published: 2024-10-16 - Modified: 2024-10-01 - URL: https://www.innovatemr.com/insights/the-top-5-ethical-considerations-in-qualitative-research/ - Categories: Industry Insights Qualitative research is an invaluable approach to exploring the depth and complexity of human behavior, experiences, and perspectives. It is widely used across various fields, including sociology, psychology, education, and business. As we explored in A Beginners Guide to Qualitative Research, The strength of qualitative research lies in its ability to provide rich, detailed insights that quantitative methods might overlook. However, conducting qualitative research comes with significant ethical responsibilities. Ethical considerations are paramount to ensure that the research process respects the rights, dignity, and well-being of participants. This blog outlines the top five ethical considerations in qualitative research, providing a comprehensive guide for researchers to navigate these critical aspects. Informed Consent  Informed consent is foundational to any ethical research practice. It is a process that ensures participants are fully aware of the research's purpose, the procedures involved, potential risks and benefits, and how their data will be used. Informed consent is not just a one-time formality; it is an ongoing dialogue between the researcher and the participant. This dialogue ensures that participants remain informed and continue to agree to their involvement throughout the research process. Obtaining informed consent can sometimes be challenging, particularly when working with vulnerable populations such as children, the elderly, or individuals with cognitive impairments. In these cases, researchers may need to seek consent from legal guardians and take extra steps to ensure that participants understand their rights. Researchers must present information in a way that is accessible and comprehensible, tailoring their approach to the needs of... --- ### Surveys That Sizzle: How to Design a B2B Survey That Gets Results > Unlock effective B2B survey design: Set goals, ask the right questions, and drive strategic decisions. Master surveys for business growth. - Published: 2024-10-09 - Modified: 2024-10-01 - URL: https://www.innovatemr.com/insights/surveys-that-sizzle-how-to-design-a-b2b-survey-that-gets-results/ - Categories: Industry Insights B2B surveys are indispensable tools for companies seeking to gain a deeper understanding of their markets, clients, and overall business landscape. These surveys are not merely questionnaires; they are structured inquiries designed to extract valuable data that can shape strategic decisions and fuel business growth. To maximize the impact of B2B surveys, it's crucial to meticulously plan and execute each stage of the process, from defining clear objectives to analyzing results. This guide explores each step in detail, offering practical insights to help you master B2B surveys and transform raw data into actionable business intelligence. Defining Survey Goals and Objectives: The foundation of any successful B2B survey lies in clearly defining its market research goals and objectives. This step is not just about identifying what you want to learn, but also about understanding why this information is vital to your business. For example, a survey aimed at assessing customer satisfaction should go beyond general sentiment and drill down into specific areas like product quality, customer service, and brand loyalty. By articulating precise objectives, you ensure that every aspect of the survey, from question design to data analysis, is aligned with your broader business strategy. Identifying the Target Audience for B2B Surveys: Understanding your target audience is a cornerstone of effective survey design. In B2B contexts, this involves more than just identifying companies; it requires a deep dive into the specific individuals within those companies who influence decision-making. Consider the various roles your respondents might play—whether they are decision-makers, influencers, or... --- ### Best Practices for Writing Survey Questions > Discover how to craft practical survey questions that yield valuable insights. Learn best practices for targeting your audience, writing straightforward questions, and avoiding common pitfalls. - Published: 2024-10-02 - Modified: 2024-09-25 - URL: https://www.innovatemr.com/insights/best-practices-for-writing-survey-questions/ - Categories: Industry Insights Surveys allow you to learn more about your target customers, gathering their opinions and insights into their experiences with your products and services. However, getting high-quality, functional, and representative data can be challenging. To overcome these challenges and ensure your surveys are effective, it's essential to follow best practices for writing survey questions. In this blog, we’ll discuss these best practices to help you get the best data and make smarter business decisions. Additionally, we’ll explore how InnovateMR's DIY platform can assist you in implementing these practices, providing an end-to-end solution for agile survey creation, sample procurement, and rapid reporting. 1. Target the Right Audience Before you build your survey questions, dedicate time to identifying your target audience. Understanding who you’re writing the questions for and why is crucial for obtaining relevant data. Consider the following questions before you begin: Who is your typical or intended customer? What are you trying to learn? What gaps between your existing knowledge base and what you’re trying to discover must your survey address? By having a clear understanding of your target audience, you can better tailor your questions to get the right results the first time. 2. Keep Questions Clear and Concise Clear and concise questions prevent confusion and ensure that respondents understand what is being asked. Avoid using complex language or jargon that may not be familiar to all respondents. Each question should be straightforward and easy to understand. Example: Instead of: "What are your perceptions regarding our customer service? " Use:... --- ### Carmen Day Appointed Vice President of Global Operations at InnovateMR > InnovateMR is proud to announce the appointment of Carmen Day as Vice President, Global Operations. Carmen brings over 20 years of experience in the Market Research industry, where she has excelled in a wide range of operational roles, including data analysis, project management, field management, and global training. - Published: 2024-09-24 - Modified: 2024-09-24 - URL: https://www.innovatemr.com/insights/carmen-day-appointed-vice-president-of-global-operations-at-innovatemr/ - Categories: Press Releases CALABASAS, CA, September 24, 2024 – InnovateMR is proud to announce the appointment of Carmen Day as Vice President, Global Operations. Carmen brings over 20 years of experience in the Market Research industry, where she has excelled in a wide range of operational roles, including data analysis, project management, field management, and global training. Her extensive expertise spans multiple product lines, from Quantitative and Qualitative Full Service to Sample Only, Communities, Healthcare, and SaaS offerings. With a deep understanding of global privacy regulations, Carmen’s adaptability and broad skillset make her an invaluable addition to InnovateMR. Carmen is known for her ability to foster healthy cross-cultural workplaces and effectively manage large teams. Her reputation as a problem-solver and a champion of collaboration precedes her. She excels at fostering a strong collaborative spirit across the entire organization and accelerating the adoption of key initiatives, leading to successful outcomes for both Enterprise clients and Market Research firms. Most recently, Carmen served as Vice President of Client Services for the Americas at Toluna, where she oversaw teams in Canada, the USA, India, and Brazil, driving collaboration and success across borders. Her global perspective is further reinforced by her extended work experiences in the USA and India, which have shaped her ability to lead diverse teams effectively. "We are thrilled to have Carmen join InnovateMR," said CEO Lisa Wilding-Brown. "With her extensive experience and leadership in the industry, our Client Experience team is positioned to be stronger than ever. With 61 new hires already this... --- ### Voice of the Customer: Transforming Feedback into Strategy > Discover how InnovateMR transforms customer feedback into actionable strategies. Learn the importance of the Voice of the Customer in shaping a winning customer strategy. - Published: 2024-09-18 - Modified: 2024-09-10 - URL: https://www.innovatemr.com/insights/voice-of-the-customer-transforming-feedback-into-strategy/ - Categories: Industry Insights Staying attuned to customer needs and expectations is more crucial than ever. At InnovateMR, we believe that the Voice of the Customer (VoC) is not just a metric but a strategic tool that drives growth, innovation, and customer loyalty. By leveraging comprehensive market research, businesses can transform raw feedback into actionable strategies that propel them ahead of the competition. Understanding the Voice of the Customer The Voice of the Customer encompasses the insights, expectations, preferences, and aversions that customers express regarding a company's products or services. This feedback is collected through various channels, including surveys, social media, customer reviews, and direct interactions. However, gathering feedback is only the first step. The real value lies in analyzing and integrating this feedback into your business strategy. The Role of Market Research in VoC Market research serves as the backbone of a robust VoC strategy. It provides the tools and methodologies necessary to collect, analyze, and interpret customer feedback effectively. At InnovateMR, we employ cutting-edge techniques and technologies to ensure that our clients not only hear the voice of their customers but also understand the nuances behind it. Qualitative vs. Quantitative Research To truly harness the power of VoC, it's essential to understand the roles of qualitative and quantitative research. Both approaches offer unique insights and, when used together, provide a comprehensive understanding of customer feedback. Qualitative Research In-Depth Interviews: Direct interviews provide rich, detailed insights into customer experiences and expectations. These conversations uncover the motivations and emotions driving customer feedback, offering context... --- ### Impact of Globalization on Market Research > In today's interconnected world, globalization stands as a pivotal force shaping various aspects of our lives, including the realm of market research. As businesses expand across borders and consumer behavior transcends geographical boundaries, understanding the impact of globalization on market research becomes imperative. - Published: 2024-09-10 - Modified: 2024-09-10 - URL: https://www.innovatemr.com/insights/impact-of-globalization-on-market-research/ - Categories: Industry Insights In today's interconnected world, globalization stands as a pivotal force shaping various aspects of our lives, including the realm of market research. As businesses expand across borders and consumer behavior transcends geographical boundaries, understanding the impact of globalization on market research becomes imperative. In this blog, we delve into the transformative influence of globalization on market research, with a keen focus on InnovateMR's perspective. What is Globalization? Globalization refers to the interconnectedness and interdependence of economies, cultures, societies, and technologies on a global scale. It is characterized by the free flow of goods, services, capital, information, and people across borders, facilitated by advances in transportation, communication, and digital technologies. Globalization transcends geographical boundaries, creating a world where events and decisions in one part of the globe can have far-reaching impacts elsewhere. It fosters cross-cultural exchange, economic integration, and the sharing of ideas and innovations, shaping diverse aspects of human life, from business and politics to culture and the environment. At its core, globalization embodies the idea of a global community interconnected by networks of trade, communication, and mutual interdependence. Understanding Globalization in Market Research Expanding Horizons: Globalization has transcended traditional barriers, enabling businesses to reach consumers across borders. Market research, once confined to specific regions, must now embrace a global perspective to capture the complexities of diverse markets. Consumer Behavior Dynamics: The globalization of markets has led to a remarkable diversity in consumer behavior. Cultural nuances, economic factors, and social trends influence purchasing decisions differently across regions, necessitating nuanced research... --- ### InnovateMR's Commitment to Data Quality: Navigating New Challenges in Market Research > The market research industry is facing a number of challenges, from the increasing demand for faster, more agile research solutions to the growing importance of data privacy and security. Consumers are more aware of their digital footprints than ever before, leading to a heightened expectation for transparency and ethical data practices. - Published: 2024-09-04 - Modified: 2024-09-16 - URL: https://www.innovatemr.com/insights/commitment-to-data-quality/ - Categories: Industry Insights, Uncategorized The total cost of damages incurred by cybercrime is expected to reach $10. 5 trillion by 2025. The demand for high-quality, reliable information has never been greater. For companies like InnovateMR, where data is the lifeblood of our operations, ensuring the accuracy and integrity of this information is paramount. As the market research landscape continues to evolve with rapid technological advancements and changing consumer behaviors, how can market research companies stay ahead?   Data Quality and Control Measures  Data quality is arguably the most crucial element in research, as it directly impacts the accuracy and reliability of insights that drive business decisions. For market research companies, maintaining high data quality ensures that the conclusions drawn are valid and actionable, thereby supporting effective strategies and minimizing risks. To combat fraud and uphold data integrity, companies must implement rigorous quality control measures, such as advanced technology for detecting inconsistencies, thorough respondent vetting processes, and continuous monitoring of data collection practices. Prioritizing these practices helps ensure that the data provided is trustworthy and reflective of genuine consumer insights. InnovateMR remains dedicated to maintaining high standards, particularly through innovative solutions like our revolutionary product, Text Analyzer™. Open-ended questions have always been a powerful tool in market research, offering a window into the nuanced perspectives of respondents. However, ensuring the quality of these responses has traditionally been a challenging task, often requiring significant time and effort to filter out irrelevant or low-quality input. InnovateMR’s Text Analyzer™ was designed to meet this challenge head-on, providing a... --- ### AI Trends in Qualitative Research > Explore the influence of AI in qualitative research, ranging from chatbots to sentiment analysis. Discover how AI trends are revolutionizing market insights. - Published: 2024-08-28 - Modified: 2024-08-09 - URL: https://www.innovatemr.com/insights/ai-trends-in-qualitative-research/ - Categories: Industry Insights - Tags: ai, Artificial Intelligence, Research, Trends Introduction  Research is a captivating endeavor; it allows us to understand into the intricacies of human behavior and understand the myriad factors that drive us. To truly grasp this complex tapestry, we must explore what people do, how they do it, and the reasoning—both logical and emotional—behind their actions. As the market research landscape evolves, researchers are increasingly harnessing advanced technologies to enhance their capabilities. Among these technologies, artificial intelligence (AI) stands out as a game-changer, offering unprecedented data collection and analysis scale. AI's potential to revolutionize market research is immense, promising to make the process faster and more accurate. Today, technology drives much of market research, with online platforms facilitating large-scale virtual data gathering. From designing surveys to generating insights, AI impacts every step of the research journey. The speed, efficiency, and value AI brings to market research are invaluable, enabling enhanced data-driven decision-making for businesses and researchers alike. In this article, we explore key AI trends in qualitative research and highlight how AI is transforming the market research industry. AI-Powered Virtual Assistants and Chatbots One of the most popular AI applications, virtual assistants and AI-powered chatbots, are used across various industries for tasks like customer service, online community management, and engagement. In market research, chatbots can conduct virtual qualitative interviews and quickly summarize and categorize data. Automated Text Analysis Automated text analysis leverages machine learning algorithms and natural language processing (NLP) to extract, organize, and interpret large volumes of text data. This technology identifies patterns, summarizes topics, and... --- ### Advances in Data Visualization for Market Research > Discover how data visualization transforms market research. Explore interactive dashboards and data storytelling with InnovateMR leading the charge in insights-driven decision-making. - Published: 2024-08-14 - Modified: 2024-08-12 - URL: https://www.innovatemr.com/insights/advances-in-data-visualization-for-market-research/ - Categories: Uncategorized In the ever-evolving landscape of business, market research stands as the cornerstone for informed decision-making. Over the years, this field has witnessed a remarkable transformation, driven by technological advancements and innovative methodologies. At the forefront of this evolution is data visualization—a transformative tool that not only simplifies the complexities of data but also revolutionizes the way insights are generated and communicated. Join us as we delve deeper into the realm of data visualization in market research and explore how InnovateMR is leading the charge in this inspiring and motivating journey. 1. The Power of Visuals: A Paradigm Shift in Market Research Move beyond the era of static spreadsheets and cumbersome reports. Today's businesses crave insights that are not just accurate, but also actionable. This is where data visualization steps in, redefining the market research landscape. By transforming raw data into visually compelling representations, data visualization enables businesses to uncover hidden trends, identify key patterns, and gain a comprehensive understanding of consumer behavior. At InnovateMR, we understand the power of visual storytelling in driving business growth and remain dedicated to delivering insights that inspire action through both quantitative and qualitative data. 2. Interactive Dashboards: Navigating Data with Precision In the age of information overload, the ability to navigate through vast datasets with ease is paramount. This is where interactive dashboards shine. At InnovateMR, we leverage state-of-the-art visualization tools to develop dynamic dashboards that offer unparalleled flexibility and interactivity. Whether it's tracking real-time market trends, conducting in-depth audience segmentation, or evaluating campaign... --- ### The Role of Market Research in Assessing ESG Factors for Private Equity Investments > Explore the role of market research in integrating ESG factors into private equity investments, ensuring sustainable growth and informed decision-making with InnovateMR. - Published: 2024-08-07 - Modified: 2024-08-08 - URL: https://www.innovatemr.com/insights/the-role-of-market-research-in-assessing-esg-factors-for-private-equity-investments/ - Categories: Industry Insights The integration of Environmental, Social, and Governance (ESG) factors into investment strategies has gained significant momentum. As stakeholders increasingly prioritize sustainability and ethical practices, private equity firms must adapt by rigorously assessing ESG factors. Market research plays a crucial role in this process, providing the necessary insights and data to inform investment decisions. In this blog, we delve into the importance of ESG in private equity and how market research can facilitate a thorough evaluation of these critical factors. Understanding ESG in Private Equity ESG factors encompass a broad range of criteria that measure a company's ethical impact and sustainability practices. These factors are divided into three main categories: Environmental: Evaluate a company's impact on the environment, including its carbon footprint, waste management, and resource conservation. Social: Assesses how a company manages relationships with employees, suppliers, customers, and communities. This includes labor practices, human rights, and community engagement. Governance: Examines the internal systems, controls, and procedures that ensure transparency, accountability, and ethical business practices. Incorporating ESG factors into private equity investments is not just about mitigating risks but also about identifying opportunities for value creation and long-term growth. The Role of Market Research in ESG Assessment Market research is indispensable for private equity firms aiming to integrate ESG factors into their investment strategies. Here’s how market research contributes to a comprehensive ESG assessment: 1. Identifying ESG Risks and Opportunities Market research helps identify potential ESG risks and opportunities associated with a target company. By analyzing industry trends, competitive landscapes, and... --- ### How to Get Quality Data from Mobile Surveys > Master mobile surveys for better insights! Learn design tips, optimize length & targeting, engage respondents, ensure data quality, and protect privacy. - Published: 2024-07-31 - Modified: 2024-07-31 - URL: https://www.innovatemr.com/insights/how-to-get-quality-data-from-mobile-surveys/ - Categories: Industry Insights With the proliferation of smartphones and mobile apps, surveys conducted via mobile devices offer a convenient and efficient way to reach a diverse target audience. However, to ensure that the data collected is accurate and valuable, it is crucial to follow best practices. Optimizing mobile survey strategies involves several key considerations.   Firstly, keeping the survey design simple and intuitive can significantly improve response rates. Complex or lengthy surveys can deter participants, leading to incomplete responses or high dropout rates. Secondly, the survey must be mobile-friendly, with responsive design elements that adapt to different screen sizes, enhance the user experience, and encourage completion. Additionally, leveraging engaging question formats, such as sliders or images, can make the survey more interactive and less monotonous.   It’s also important to consider the timing and context in which surveys are deployed; sending them at convenient times and minimizing interruptions can improve participation rates. Lastly, offering incentives, such as discounts or entry into a prize draw, can motivate users to complete the survey. By implementing these best practices, you can maximize the effectiveness of your mobile surveys and gather high-quality, actionable data. 1. Design for Mobile-First  Prioritize Mobile Optimization: The first step in ensuring high-quality data from mobile surveys is to design surveys with a mobile-first approach. This means creating surveys that are fully optimized for mobile devices, including smartphones and tablets. Consider the following:  Responsive Design: Ensure that the survey layout adapts seamlessly to different screen sizes. Touch-Friendly Elements: Use large buttons and touch-friendly... --- ### 3 Methods to Ensure You’re Collecting Quality Data > Discover 3 methods to collect quality data for market research. Design better surveys, leverage tech, and partner with experts for reliable insights. - Published: 2024-07-23 - Modified: 2024-07-23 - URL: https://www.innovatemr.com/insights/3-methods-to-ensure-youre-collecting-quality-data/ - Categories: Industry Insights Whether you work for an international organization, or you’ve launched a start-up business, market research is vital. From an authentic connection with your target audience to standing out against the competition, collecting quality data comes with a host of benefits. In today’s fiercely competitive landscape, whether you operate within a global corporation or spearhead a budding startup, the value of market research cannot be overstated. At its core, success hinges on understanding your target audience and outshining your competitors, tasks made achievable through the use of quality data. Remember, quality isn't expensive; it's priceless. Here’s how you can elevate your market research endeavors by blending traditional methodologies with modern approaches, ensuring you consistently obtain invaluable insights. 1. Design Better Surveys Surveys are a cornerstone of market research, offering insights into customer thoughts, opinions, and needs. Here’s how to design effective surveys that yield high-quality data: Optimize Your Survey Questions Choosing the right survey questions is crucial. Start by asking: What type of questions will best meet your needs? How can you keep respondents engaged without overwhelming them? Consider using a mix of question types (multiple choice, open-ended) and keep the survey concise. Tools like Vision Surveys can help you customize and test your surveys across different formats (desktop, tablet, mobile) to ensure a seamless respondent experience. Always remember, quality isn't expensive; it's priceless. Define Your Survey Timeframe Decide between a cross-sectional survey, capturing data at a single point in time, or a longitudinal survey, which gathers data over a period. This choice should reflect your industry’s pace and your research goals. Quality isn't expensive; it's priceless when it comes to choosing the right timeframe for accurate data. Plan Your Data Analysis Early Don’t wait until data collection is complete to... --- ### 5 Mistakes to Avoid in Parallel Testing for Market Research > Discover the top 5 mistakes to avoid in parallel testing for market research. Learn how to ensure accurate, actionable insights with expert tips and solutions. - Published: 2024-07-16 - Modified: 2024-07-02 - URL: https://www.innovatemr.com/insights/5-mistakes-to-avoid-in-parallel-testing-for-market-research/ - Categories: Industry Insights Parallel testing is a cornerstone technique in market research, offering businesses the ability to simultaneously compare different variations of a product, service, or marketing strategy. While its potential benefits are significant, achieving accurate and actionable insights requires a meticulous approach. This comprehensive guide delves into five common mistakes to avoid when conducting parallel testing, ensuring your research efforts are both reliable and impactful. Mistake #1: Ignoring Sample Size Requirements Why It Matters: A fundamental tenet of statistical analysis is the necessity of an adequate sample size. Without sufficient participants for each variation, your results can be skewed, leading to unreliable conclusions and poor business decisions. Solution: Calculate the Right Sample Size: Use statistical tools and methodologies to determine the appropriate sample size for each group in your study. This ensures that your findings will be statistically significant and reflective of the broader population. Pilot Testing: Conduct preliminary tests to refine your sample size estimations, helping you identify the minimum number of participants needed for reliable data. Mistake #2: Lack of Randomization Why It Matters: Randomization is critical to minimize bias and ensure that each participant has an equal opportunity to be assigned to any test variation. Failing to randomize can result in skewed data that undermines the validity of your findings. Solution: Implement Random Assignment Techniques: Use software tools to randomly assign participants to different groups. This enhances the credibility of your study by ensuring that the distribution of participants is as unbiased as possible. Monitor Randomization Process: Continuously review... --- ### Interactive Surveys: Engaging Respondents for Better Data > Interactive surveys boost response rates and data quality. They also use visuals, multimedia, gamification, and personalized questions for better insights - Published: 2024-07-09 - Modified: 2024-07-02 - URL: https://www.innovatemr.com/insights/interactive-surveys-engaging-respondents-for-better-data/ - Categories: Industry Insights Understanding customer behavior and preferences is crucial for making informed business decisions. One powerful method that has emerged in recent years is the use of interactive surveys. These surveys not only provide valuable insights but also enhance the overall respondent experience. This approach, known as interactive survey engagement, focuses on involving participants in meaningful ways to yield higher-quality data and increase completion rates. The Importance of Interactive Survey Engagement Interactive survey engagement goes beyond traditional surveys by offering respondents a more engaging and user-friendly experience. This is achieved through the use of various techniques, such as visual elements, multimedia, and personalized questions. By creating a more interactive environment, researchers can: Increase Response Rates: Engaging surveys capture respondents' attention, encouraging them to complete the survey and provide detailed responses. Enhance Data Quality: By making the survey experience more enjoyable and interactive, respondents are more likely to provide thoughtful and accurate answers. Boost Respondent Retention: Surveys that offer a positive experience can increase the likelihood of respondents participating in future research studies. Reduce Survey Fatigue: Traditional surveys can be monotonous, leading to survey fatigue. Interactive surveys, on the other hand, keep respondents engaged and motivated. Techniques for Interactive Survey Engagement Visual Elements: Incorporating images, charts, and graphics into surveys can make them more visually appealing and easier to understand. Visuals can also help clarify complex questions or concepts. Multimedia: Using audio and video elements can enhance the survey experience, making it more engaging and interactive. For example, researchers can include videos to... --- ### Combining Quantitative and Qualitative Data > Combine quantitative and qualitative data for deeper insights and better decisions. Discover effective strategies and benefits of InnovateMR + Ivy Exec's hybrid approach. - Published: 2024-07-02 - Modified: 2024-07-02 - URL: https://www.innovatemr.com/insights/combining-quantitative-and-qualitative-data/ - Categories: Industry Insights In today's data-driven world, businesses constantly seek ways to extract valuable insights to drive strategic decisions. Two primary types of data, quantitative and qualitative, offer distinct perspectives. While quantitative data provides measurable metrics and statistical analysis, qualitative data offers deeper insights into human behavior, preferences, and motivations. However, the true power lies in integrating both types of data, leveraging their complementary strengths to gain a holistic understanding of complex phenomena. In this blog post, we delve into the significance of integrating quantitative and qualitative data and explore strategies for effective implementation. Understanding Quantitative and Qualitative Data Quantitative data involves numerical information that can be quantified and analyzed statistically. Examples include sales figures, website traffic, survey responses with scaled ratings, and financial metrics. On the other hand, qualitative data comprises non-numerical information, such as customer feedback, interviews, focus group discussions, social media comments, and open-ended survey responses. While quantitative data offers objective measures, qualitative data provides context, emotions, and nuanced insights. The Importance of Integration Comprehensive Insights: By combining quantitative and qualitative data, businesses gain a more comprehensive understanding of their target audience, market trends, and consumer preferences. Quantitative data identifies patterns and trends at scale, while qualitative data provides the 'why' behind these trends, offering valuable context and explanations. Enhanced Decision-Making: Integrating both types of data enables more informed decision-making processes. While quantitative data guides strategic direction based on numerical evidence, qualitative data ensures that decisions are grounded in real customer experiences, preferences, and sentiments. Validation and Triangulation: Integrating data... --- ### Best Practices for Longitudinal Studies > Learn best practices for market research longitudinal studies to track behavior, uncover trends, and drive strategic decisions. - Published: 2024-06-19 - Modified: 2025-03-18 - URL: https://www.innovatemr.com/insights/best-practices-for-longitudinal-studies/ - Categories: Industry Insights Longitudinal studies stand out as invaluable tools for understanding consumer behavior, market trends, and brand performance over time. By tracking the same individuals or cohorts at multiple points, market researchers can uncover patterns, identify shifts, and inform strategic decision-making. In this comprehensive guide, we explore the best practices for conducting market research longitudinal studies, empowering businesses to harness the full potential of this methodological approach. Understanding Market Research Longitudinal Studies: Market research longitudinal studies involve tracking the same individuals or groups over an extended period to monitor changes in their attitudes, behaviors, and preferences. Unlike cross-sectional studies, which provide a snapshot of the market at a single point in time, longitudinal studies offer insights into trends, fluctuations, and causal relationships that unfold over time. Why Market Research Longitudinal Studies Matter: Capturing Market Dynamics: Longitudinal studies enable researchers to capture the dynamic nature of markets, tracking changes in consumer preferences, competitor strategies, and market trends over time. By identifying patterns and trajectories, businesses can anticipate shifts in demand, adapt strategies, and stay ahead of the competition. Uncovering Cause-and-Effect Relationships: With the ability to track changes within the same individuals or cohorts, longitudinal studies facilitate the identification of causal relationships between marketing interventions and consumer outcomes. By isolating the effects of specific variables over time, businesses can optimize marketing campaigns, allocate resources effectively, and maximize ROI. Enhancing Predictive Accuracy: Longitudinal data empowers businesses to develop predictive models that anticipate future market trends and consumer behavior based on past and present observations. By... --- ### Using Social Media Data for Qualitative Market Insights > Read the newest insights from InnovateMR. Read more about our survey panels, Industry news and commentary, and updates from the company. Leverage social media data for qualitative market insights. Learn to analyze consumer sentiment, market trends, and competitors to drive business strategy and innovation. - Published: 2024-06-13 - Modified: 2024-06-13 - URL: https://www.innovatemr.com/insights/using-social-media-data-for-qualitative-market-insights/ - Categories: Industry Insights In today's digital age, harnessing the potential of social media market insights can provide businesses with a significant competitive advantage. By tapping into the vast array of data available on social media platforms, companies can gather valuable qualitative market insights to guide their strategies and foster innovation. In this blog post, we'll explore the value of using social media data for qualitative market insights and how it can benefit businesses across different industries. We will also provide an example of how a business can leverage social media market insights for market research. The Power of Social Media Data Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn have become treasure troves of information about consumer behavior, opinions, and trends. Users share their thoughts, experiences, and preferences on these platforms daily, creating a vast repository of data that businesses can analyze. By leveraging social media data, businesses can gain insights into: Consumer Sentiment: Analyzing how customers feel about a brand, product, or service allows businesses to tailor their marketing strategies and communications effectively. Market Trends: Identifying emerging trends can help businesses anticipate changes in consumer preferences and stay ahead of the curve. Brand Perception: Examining social media discussions about a brand can reveal insights into its reputation and public perception. Competitor Analysis: Monitoring social media data can provide a clear picture of how competitors are positioning themselves and how consumers respond to them. Leveraging Social Media Market Insights for Qualitative Analysis To unlock the full potential of social media market... --- ### InnovateMR Unveils Upgraded Text Analyzer Adding in GPT Analysis with a Patent-Pending Proprietary ML Engine > InnovateMR, a leader in market research solutions, is proud to announce significant enhancements to our revolutionary product, the Text AnalyzerTM. Designed to streamline the analysis of open-ended text responses, the Text Analyzer now oDers an even more robust and sophisticated approach to ensuring data quality, helping researchers extract meaningful insights eDiciently and accurately. - Published: 2024-05-30 - Modified: 2024-06-13 - URL: https://www.innovatemr.com/insights/innovatemr-unveils-upgraded-text-analyzer-adding-in-gpt-analysis-with-a-patent-pending-proprietary-ml-engine/ - Categories: Press Releases Calabasas, CA, May 30, 2024 – InnovateMR, a leader in market research solutions, is proud to announce significant enhancements to our revolutionary product, the Text Analyzer™. Designed to streamline the analysis of open-ended text responses, the Text Analyzer now offers an even more robust and sophisticated approach to ensuring data quality, helping researchers extract meaningful insights efficiently and accurately. Open-ended questions are invaluable for capturing the nuanced perspectives of respondents, but ensuring the quality of these responses can be challenging. The Text Analyzer™ addresses this challenge by utilizing a patent-pending engine that evaluates and filters open-end responses in real-time, ensuring only high-quality, relevant data reaches researchers. Key Features and Improvements of the Text Analyzer™: Real-Time Response Evaluation: The engine dynamically assesses responses in real-time saving time and reducing costs. Comprehensive Quality Checks: The tool identifies and filters out issues such as: Irrelevant context, Profanity, Spelling errors, Duplications, Gibberish, Automated responses or bot scripting, Unnatural response timing, Personally identifiable information (PII) Proprietary Algorithm: Ensures responses are contextually relevant to the questions, catching problematic replies in real time to maintain dataset integrity. Global Language Support: Available in US and UK English, Spanish, French, and German, with more languages to be added soon. Flexible Integration: Can be used on an ad-hoc basis or fully integrated via API, allowing seamless incorporation into existing survey platforms. User-Friendly Dashboard: Offers transparency and control with adjustable settings, whitelist terms, and optimal thresholds to customize the tool for specific research needs across your business. "At InnovateMR, innovation isn't... --- ### Integrating Behavioral Economics into Survey Design > Learn how integrating behavioral economics into survey design enhances data accuracy and respondent experience. Explore practical applications of loss aversion and anchoring. - Published: 2024-05-28 - Modified: 2024-05-15 - URL: https://www.innovatemr.com/insights/integrating-behavioral-economics-into-survey-design/ - Categories: Industry Insights Incorporating behavioral economics into survey design can significantly improve the quality and accuracy of your data. By leveraging insights from behavioral economics, you can design surveys that account for human biases and tendencies, leading to more reliable responses and actionable insights. In this blog, we will explore how behavioral economics principles can be integrated into survey design and the benefits of doing so. Understanding Behavioral Economics Before diving into survey design, let's first understand what behavioral economics is. Behavioral economics combines psychology and economics to study how people make decisions. It considers the impact of emotions, cognitive biases, and social influences on decision-making processes. This approach helps explain why individuals often make choices that deviate from traditional economic theories of rational behavior. The Role of Behavioral Economics in Survey Design Integrating behavioral economics into surveys helps mitigate common biases that can skew responses and lead to unreliable data. It also enhances the survey experience for respondents, resulting in more thoughtful and accurate answers. When you apply behavioral economics principles to survey design, you can create surveys that better reflect real-world behaviors and preferences. Key Principles of Behavioral Economics in Survey Design Here are some key principles of behavioral economics you can incorporate into your survey design: 1. Loss Aversion Loss aversion refers to the tendency for people to prefer avoiding losses over acquiring equivalent gains. To leverage loss aversion in surveys, frame questions to highlight what respondents stand to lose rather than what they might gain. For example, instead of... --- ### Utilizing AI in Market Research > Explore how AI is transforming market research, enhancing data accuracy, efficiency, and predictive insights to empower strategic business decisions. - Published: 2024-05-21 - Modified: 2024-05-15 - URL: https://www.innovatemr.com/insights/utilizing-ai-in-market-research/ - Categories: Industry Insights As the world continues to rapidly evolve, technology is paving the way for industries to adapt and innovate. In the realm of market research, the rise of artificial intelligence (AI) has become a transformative force. As a leading sample provider, we are embracing AI in market research to drive impactful insights and create a seamless experience for researchers and end clients alike. In this blog, we'll explore how to leverage AI in market research, the benefits it offers, and its impact on the industry. AI in Market Research: An Overview AI has emerged as a game-changer in the field of market research, enhancing the process from start to finish. By integrating AI-driven technologies, researchers can gather, analyze, and interpret data with greater accuracy and efficiency. This includes a variety of tasks such as data collection, survey design, data analysis, and reporting. As a leading sample provider, InnovateMR understands the importance of quality data and efficient research processes. By utilizing AI in market research, InnovateMR has revolutionized the way data is collected and analyzed. One standout example is the implementation of Text Analyzer ™, a powerful tool designed to handle the intricacies of open-ended responses. This sophisticated solution employs state-of-the-art technology and a patented algorithm to assess responses in real time. By filtering out irrelevant noise and pinpointing genuine feedback with exceptional accuracy, Text Analyzer significantly streamlines the data collection process.   For instance, let's consider a scenario where a company conducts a survey to gather customer feedback on a new... --- ### The Evolution of Consumer Behavior Post-Pandemic > Discover how consumer behavior has transformed in the post-pandemic world, from the rise of digital shopping to increased health awareness and sustainable consumption. - Published: 2024-05-14 - Modified: 2024-05-14 - URL: https://www.innovatemr.com/insights/the-evolution-of-consumer-behavior-post-pandemic/ - Categories: Industry Insights The COVID-19 pandemic disrupted nearly every aspect of daily life, including how consumers interact with businesses and make purchasing decisions. As the world adapts to a post-pandemic era, it is clear that consumer behavior has undergone a significant transformation. In this blog, we'll explore the evolution of consumer behavior post-pandemic, highlighting the key changes and insights businesses need to understand to successfully navigate this new landscape. The Shift Toward Digital Channels A notable transformation in post-pandemic consumer behavior is the rapid shift towards digital platforms. Lockdown measures and health precautions propelled numerous consumers into the realm of online shopping, establishing e-commerce as their preferred method for purchasing various goods and services. Even with the gradual reopening of physical stores, a substantial portion of consumers persists in favoring the ease and security offered by online shopping.   Market research plays a crucial role in helping businesses navigate this transition effectively. By analyzing consumer trends and preferences, businesses can gain valuable insights into the motivations driving the shift toward digital channels. This data enables companies to tailor their online presence to meet the expectations of digitally adept consumers. In response to the preferences of these digitally adept consumers, businesses must allocate resources toward bolstering their online presence. This entails not only developing user-friendly websites but also optimizing customer service channels for efficiency. Ensuring a seamless online experience is paramount for businesses aiming to attract and retain customers amidst the evolving landscape of consumer behavior. Increased Focus on Health and Safety The pandemic... --- ### Driving Integrity: InnovateMR’s Take on Combatting Fraud in the Polls > Discover how InnovateMR, led by a seasoned CEO with over 20 years in market research, tackles fraud in the industry. Learn about their multifaceted approach, leveraging technology, collaboration, and innovation to uphold data integrity and client trust. Get insights from their featured article on ABC News 538 and their efforts at ESOMAR Congress 2022. - Published: 2024-05-09 - Modified: 2024-05-03 - URL: https://www.innovatemr.com/insights/driving-integrity-innovatemrs-take-on-combatting-fraud-in-the-polls/ - Categories: Industry Insights, Leadership Having over 20 years of experience in the insights industry and as the CEO of InnovateMR, I've been deeply immersed in the complex world of market research, where combating fraud is a constant challenge. It's an issue that not only affects the integrity of our data but also erodes the trust of our clients. While we've made significant strides in addressing fraud, there's still much work to be done especially as technology continues to advance. I was honored to be asked to be in ABC News 538's article "How pollsters are (and aren't) fighting fraud" written by Kaleigh Rogers, which highlighted the specific challenges pollsters face in combating fraud, especially in light of the upcoming Presidential Election in November 2024. As fraudsters become more skillful and technologies like generative artificial intelligence become more accessible, there's a growing concern about the efficacy of current safeguards in maintaining the accuracy and security of polls. Protecting Research Integrity: Ethical Standards and Credibility As a leader in the field of market research, I've witnessed the significance of upholding the integrity of all forms of research, extending beyond just polls. This integrity serves as the cornerstone of trust and reliability in research findings, shaping decisions, policies, and strategies across various sectors. Apart from compromising the reliability of data, fraudsters can also undermine the integrity and trustworthiness of research in two major ways: Ethical Standards: Fraudulent activities in research can compromise the ethical standards upheld by the scientific community. This includes issues such as informed consent,... --- ### InnovateMR expands Sandeep Singh’s role as Managing Director, APAC, to include India Operations > InnovateMR, a leading provider of market research solutions, is excited to announce the enhanced scope of Sandeep Singh’s position as Managing Director, APAC, which now encompasses the oversight of all India Operations. - Published: 2024-05-07 - Modified: 2024-05-07 - URL: https://www.innovatemr.com/insights/innovatemr-expands-sandeep-singhs-role-as-managing-director-apac-to-include-india-operations/ - Categories: Press Releases CALABASAS, CA, May 3, 2024 – InnovateMR, a leading provider of market research solutions, is excited to announce the enhanced scope of Sandeep Singh’s position as Managing Director, APAC, which now encompasses the oversight of all India Operations. With over two decades of experience in the market research sector, Sandeep brings extensive knowledge and expertise to his newly expanded role. He has consistently demonstrated exceptional leadership skills and a proven track record of driving innovation and growth throughout his distinguished career. With more than 23 years of experience in leading, managing, and mentoring operations and sales teams, Sandeep is well-versed in business operations, general management, budgeting, P&L oversight, and compliance. He has a strong track record of building and scaling market research businesses, having established and led prior organizations in India from the ground up, and successfully navigated the team through multiple acquisitions and mergers over the years. Sandeep's passion for delivering actionable insights to clients and nurturing robust customer relationships bolsters his readiness for this new role. In his previous positions, Sandeep successfully implemented strategies to foster a culture of collaboration, compassion, and excellence within organizations. His deep understanding of the market research industry and strategic vision position him ideally to lead our India team and the entire APAC region to new heights as the company has observed significant growth in this region in recent years. Sandeep will continue to oversee sales efforts within APAC, ensuring alignment with our organizational goals and objectives are met. “We're thrilled to expand... --- ### InnovateMR + Ivy Exec Announces Key Promotions in Sales Leadership to Fuel Continued Expansion and Innovation > InnovateMR + Ivy Exec, a leading provider of market research solutions, is excited to announce the promotion of Chris Young to Senior Vice President, Global Head of Sales. - Published: 2024-05-02 - Modified: 2024-05-03 - URL: https://www.innovatemr.com/insights/innovatemr-ivy-exec-announces-key-promotions-in-sales-leadership-to-fuel-continued-expansion-and-innovation/ - Categories: Press Releases CALABASAS, CA, May 2, 2024 – InnovateMR + Ivy Exec, a leading provider of market research solutions, is excited to announce the promotion of Chris Young to Senior Vice President, Global Head of Sales. With nearly a decade at the firm, Chris' journey from the agency side to the ResTech sector uniquely positions him to lead strategic initiatives aimed at driving growth and innovation across the organization. In his new role, Chris will oversee all aspects of sales strategy and execution, leveraging his extensive background to propel InnovateMR + Ivy Exec to new heights in the market research industry. Young brings invaluable experience in marketing research from both operations and sales to his new position. Since joining InnovateMR in 2015, Chris has demonstrated exceptional leadership and a keen understanding of client needs. His journey with the company in various business development roles has played a pivotal part in expanding InnovateMR's presence in the ResTech and sampling sectors. Known for his "glass-half-full" philosophy, Chris is a dynamic business development and sales leader who prioritizes a partnership approach with clients. His commitment to customer satisfaction, coupled with his results-driven nature, has consistently exceeded expectations and fostered strong relationships both internally and externally. "With Chris’ business acumen, proven track record, and deep understanding of our company and industry, I have full confidence that under his leadership our sales division will continue to thrive and achieve new milestones,” said Lisa Wilding-Brown, CEO of InnovateMR. "His expertise in the field and pioneering strategies position him... --- ### Maximizing Due Diligence Efficiency: The Power of a Hybrid Approach with Parallel Testing > Enhance decision-making efficiency with a hybrid due diligence approach. How InnovateMR + Ivy Exec uses quantitative analysis & qualitative insights for effective M&A navigation. - Published: 2024-05-02 - Modified: 2024-04-24 - URL: https://www.innovatemr.com/insights/maximizing-due-diligence-efficiency-the-power-of-a-hybrid-approach-with-parallel-testing/ - Categories: Industry Insights Due diligence serves as a critical cornerstone in steering decision-making processes, particularly in the realms of mergers, acquisitions, and partnerships. Within this landscape, companies like InnovateMR + Ivy Exec recognize the immense value of adopting a hybrid approach to due diligence, as it not only amplifies operational efficiency but also ensures that decisions are founded on comprehensive insights. This hybrid model harmonizes InnovateMR's specialized expertise in market research with Ivy Exec's extensive network of subject matter experts, thereby fostering a powerful synergy. By seamlessly integrating both surveys (quantitative) and expert networks (qualitative) methodologies, this approach offers a multifaceted understanding of the landscape, uncovering both opportunities and potential risks. Through meticulous data analysis, expert consultations, and market evaluations, the hybrid approach provides decision-makers with a robust foundation to base their strategic initiatives. It's through this synthesis of expertise and resources that InnovateMR + Ivy Exec empower organizations to navigate the complexities of due diligence with confidence and precision, ultimately facilitating the realization of informed and strategic business decisions. The Strategic Fusion of Quantitative Analysis and Qualitative Insights The power of a hybrid approach lies in its ability to seamlessly integrate diverse methodologies to enhance decision-making processes. By combining quantitative analysis with qualitative insights, this approach offers a complete understanding of potential opportunities and risks. The flexibility of the hybrid approach allows for tailored solutions that cater to specific business needs. Leveraging advanced technology, such as Ivy Exec’s proprietary AI-driven recruitment model, streamlines the process while ensuring the selection of highly qualified... --- ### Cluster Sampling Explained: Maximizing Efficiency in Market Research > Discover how cluster sampling can enhance the efficiency of your market research, reducing costs and time while improving data precision. - Published: 2024-04-24 - Modified: 2024-04-24 - URL: https://www.innovatemr.com/insights/cluster-sampling-explained-maximizing-efficiency-in-market-research/ - Categories: Industry Insights In the ever-evolving landscape of market research, precision and efficiency are paramount. As businesses seek to understand consumer behavior and preferences with increasing granularity, the methodologies employed must adapt to meet these demands. One such methodology that has gained significant traction in recent years is cluster sampling. In this article, we'll explore the concept of cluster sampling, its benefits, and how it maximizes efficiency in market research, particularly from the perspective of InnovateMR. What is Cluster Sampling? Cluster sampling is a method of sampling in which the population is divided into groups or clusters, and a random sample of these clusters is selected for inclusion in the study. Unlike simple random sampling, where every individual has an equal chance of being selected, cluster sampling involves randomly selecting entire groups or clusters, which are then studied comprehensively. How Does Cluster Sampling Work? Imagine you're conducting a nationwide survey to gauge consumer preferences for a new product. Instead of randomly selecting individual consumers from across the country, you divide the country into geographical clusters, such as states or cities. Then, you randomly select a few clusters from the entire population of clusters. Within each selected cluster, you survey all individuals or a representative sample. Benefits of Cluster Sampling Cost-Effectiveness: One of the primary advantages of cluster sampling is its cost-effectiveness. By grouping individuals into clusters, researchers can reduce the logistical and operational costs associated with data collection. Instead of reaching out to dispersed individuals, they can concentrate efforts within selected clusters, streamlining... --- ### The Insights Association 2024 Annual Conference Review & Key Takeaways from Ivy Exec > Our time at Insights Association 2024 offered a wealth of knowledge and inspiration. We are eager to apply the insights gained to our ongoing work and look forward to further exploring these key trends and techniques. - Published: 2024-04-11 - Modified: 2024-04-12 - URL: https://www.innovatemr.com/insights/the-insights-association-2024-annual-conference-review-key-takeaways/ - Categories: Company News InnovateMR + Ivy Exec’s very own Sam Lippin, VP of Market Insights, Kyle Cissone, Client Development Manager, and Alex Baranpuria, Senior Vice President at Ivy Exec recently attended The Insights Association 2024 Annual Conference. Alex, along with Sarah Park, Senior Manager, Event Strategy & Technology at Salesforce, also took the stage to talk about Methods for Engaging Millennials for B2B Research. This gathering of industry professionals and thought leaders explored the latest trends in market research and insights. The event was an opportunity for our team to engage with cutting-edge ideas and to connect with leading minds in the field. In this blog post, we review our team's key takeaways from several insightful sessions. Session: B2B Reimagined: Methods for Engaging Millennials for B2B Research Speakers: Sarah Park, Salesforce & Alex Baranpuria, Ivy Exec In this session, Sarah Park and our own Alex Baranpuria explored effective methods for engaging Millennials in B2B market research. Their presentation focused on understanding what motivates B2B Millennials to participate in research, the research methods that truly engage them, and the technologies that support B2B research with Millennials. Key Points: The millennial CEO is here. There are now over 11 million millennials in upper management positions in the US. Millennials started their careers during the Great Recession. This has not only shaped our buying behavior as consumers but also our buying behavior as business decision-makers. To motivate Millennials to participate in B2B Research, you must go beyond the incentive. Ivy Exec members who have participated in... --- ### Stratified Sampling: How to do it > What is Stratified Sampling? A guide to boosting research precision and efficiency by dividing populations into subgroups for targeted analysis. - Published: 2024-04-03 - Modified: 2024-04-03 - URL: https://www.innovatemr.com/insights/stratified-sampling-how-to-do-it/ - Categories: Industry Insights The perpetual quest for accurate and insightful data, which reinforces every decision-making process and strategic endeavor, is a relentless pursuit that lies at the heart of effective market research and analysis. Every decision and every strategy hinges on the quality of information obtained through research. Among the myriad of methodologies available, one stands out for its precision and efficacy - Stratified Sampling. In this guide, we’ll get into the intricacies of stratified sampling, exploring its definition, benefits, and most importantly, how to implement it effectively to optimize your research endeavors. Understanding Stratified Sampling At its core, stratified sampling is a sampling method wherein the population is divided into distinct subgroups or strata based on certain characteristics that are relevant to the research objectives. These subgroups are then sampled individually, ensuring representation from each segment of the population. The goal is to reduce sampling error and increase the accuracy and reliability of the data collected. The Benefits of Stratified Sampling Enhanced Precision: By dividing the population into homogeneous subgroups, stratified sampling allows for a more precise analysis within each stratum. This precision enables researchers to draw more accurate conclusions about specific segments of the population. Increased Efficiency: Unlike simple random sampling, which may require larger sample sizes to achieve similar levels of accuracy, stratified sampling can often yield comparable results with smaller sample sizes. This efficiency can translate to cost savings and faster data collection processes. Improved Representation: By ensuring that each subgroup is represented in the sample, stratified sampling helps... --- ### Navigating AI in Market Research: Advancing Quality Amid Technological Progress - Published: 2024-03-27 - Modified: 2024-04-03 - URL: https://www.innovatemr.com/insights/navigating-ai-in-market-research-advancing-quality-amid-technological-progress/ - Categories: Industry Insights The intersection of market research and artificial intelligence (AI) is revolutionizing the way businesses gather insights and make strategic decisions. As AI, machine learning, and automation continue to transform the industry, maintaining a steadfast focus on quality has become more critical than ever. In this blog, we'll explore why quality is paramount in market research, especially as technology advances, and how businesses can ensure their research remains reliable and insightful. The Importance of Quality in Market Research Quality is the cornerstone of effective market research. It ensures that the insights gleaned from studies are accurate, reliable, and actionable. High-quality research enables businesses to make informed decisions, mitigate risks, and capitalize on emerging opportunities. Conversely, poor-quality research can lead to flawed conclusions, misguided strategies, and wasted resources. Challenges Amid Technological Advancements While technological advancements have revolutionized the market research industry, they've also introduced new challenges to maintaining quality: Data Overload: The proliferation of data from various sources can overwhelm researchers, making it challenging to extract meaningful insights amidst the noise. Bias and Accuracy: Automated processes powered by AI algorithms may inadvertently introduce biases or inaccuracies into research findings if not properly monitored and calibrated. Survey Fatigue: With the rise of online surveys and automated data collection methods, respondent fatigue has become a concern, potentially compromising the quality of responses. Strategies for Ensuring Quality Despite these challenges, there are several strategies businesses can employ to uphold quality standards in market research: Robust Methodologies: Utilize established research methodologies and best practices to design... --- ### Greenbook’s IIEX Asia Pacific Review & Takeaways > Greenbook’s IIEX Asia Pacific was held in the beautiful city of Bangkok. Bangkok is renowned for its vibrant street life, rich cultural heritage, and majestic temples. Bangkok's popularity stems from its diverse attractions and experiences. - Published: 2024-03-26 - Modified: 2024-03-26 - URL: https://www.innovatemr.com/insights/greenbooks-iiex-asia-pacific-review-takeaways/ - Categories: Company News Greenbook’s IIEX Asia Pacific was held in the beautiful city of Bangkok. Bangkok is renowned for its vibrant street life, rich cultural heritage, and majestic temples. Bangkok's popularity stems from its diverse attractions and experiences. 2 Days of Conference, 40+ Speakers and 400+ Attendees from Southeast Asia comprising of End Clients, Consulting Clients, and MR Agencies. Key Takeaways: 1. Artificial Intelligence (AI) is continuously evolving - AI has developed so much in the past couple of years and we can see how this can really enable us to have faster, more agile, more cost-effective research and generate deeper insights. 2. Human intervention and Innovation processes are complementary to developing truly breakthrough concepts and the AI solutions are game changing in the field of market research. 3. By merging Human Insight (HI) and Artificial Intelligence (AI), we can circumvent traditional pitfalls and foster creativity that disrupts and innovates. 4. Need for continuous learning and upskilling - As new AI/digital tools evolve and become available, we need to keep our eyes open to what's out there and test and learn. 5. Driving deeper human understanding with new methodologies/approaches - It is important that we continuously develop and innovate on how we do our research to generate deeper human understanding so we can in the end, do what matters most and that is to deliver consumer-centric solutions to meet the needs of our consumers and make a difference in their lives. Most of the speakers mentioned how they are embracing and leveraging on... --- ### Setting the Standard for Data Quality with InnovateMR's Text Analyzer™ > Discover how InnovateMR's Text Analyzer® revolutionizes data quality management in market research, offering precision in analyzing open-ended responses. - Published: 2024-03-19 - Modified: 2024-04-15 - URL: https://www.innovatemr.com/insights/setting-the-standard-for-data-quality-with-innovatemrs-text-analyzer/ - Categories: Industry Insights The pursuit of quality data is paramount in the market research industry. Researchers often rely on open-ended questions to understand the nuanced perspectives of respondents. However, managing the influx of unstructured data can be daunting, leading to inefficiencies and compromised insights. At InnovateMR, we recognize the pivotal role that data quality plays in research outcomes. Hence, we're thrilled to introduce our award-winning, Text Analyzer™ – a game-changing solution designed to streamline data quality management while elevating research effectiveness. Understanding the Significance of Data Quality Data quality serves as the bedrock of any research endeavor. High-quality data ensures the accuracy, reliability, and relevance of research findings, empowering businesses to make informed decisions with confidence. However, the proliferation of unstructured data poses a significant challenge, as researchers grapple with extracting meaningful insights from a sea of open-ended responses. Common issues such as irrelevant content, profanity, spelling errors, and duplication can obscure genuine feedback, undermining the integrity of the research outcomes. Introducing Text Analyzer: Empowering Researchers, Elevating Insights Driven by our commitment to quality, InnovateMR has developed Text Analyzer – a sophisticated solution engineered to address the complexities of open-ended responses. Leveraging cutting-edge technology and a patent-pending algorithm, Text Analyzer dynamically evaluates responses in real-time, filtering out noise and identifying genuine feedback with unparalleled precision. By proactively screening responses before they enter the survey pipeline, Text Analyzer streamlines the data collection process, saving valuable time and resources while ensuring the integrity of the dataset. Key Features and Benefits of Text Analyzer® Contextual Relevance: ... --- ### Exploring Panel Sampling: Longitudinal Insights in Market Research > Discover how panel sampling in market research provides longitudinal insights, tracking consumer behavior over time with innovative approaches like those from InnovateMR and Ivy Exec. - Published: 2024-03-13 - Modified: 2024-03-18 - URL: https://www.innovatemr.com/insights/exploring-panel-sampling-longitudinal-insights-in-market-research/ - Categories: Industry Insights Longitudinal insights play a pivotal role in understanding the ever-evolving landscape of consumer behavior and preferences. Panel sampling emerges as a cornerstone methodology, offering researchers a window into these longitudinal trends. Let’s explore the concept of panel sampling, its significance in unlocking longitudinal insights, and how innovative approaches, such as those embraced by InnovateMR + Ivy Exec, are shaping the field with mixed methods that blend quantitative rigor with qualitative depth. Panel Sampling: A Gateway to Longitudinal Insights Panel sampling involves selecting a group of individuals from a target population and repeatedly surveying them over time. This method enables researchers to observe changes, patterns, and shifts in attitudes, behaviors, and preferences within the selected demographic cohort. By tracking the same participants over an extended period, panel sampling offers a unique opportunity to uncover longitudinal insights that are instrumental in informing strategic decisions. The Importance of Longitudinal Insights in Market Research Tracking Trends Over Time: Panel sampling allows researchers to track trends and changes in consumer behavior, preferences, and market dynamics over time. This longitudinal perspective provides invaluable insights into the evolution of consumer trends and enables businesses to adapt their strategies accordingly. Understanding Consumer Journey: By following participants longitudinally, researchers can gain a deeper understanding of the consumer journey, from initial awareness to purchase and beyond. This holistic view helps identify critical touchpoints and opportunities for engagement throughout the customer lifecycle. Predicting Future Trends: Longitudinal data analysis enables researchers to identify emerging trends and predict future market developments with greater... --- ### Elevating Quality in Market Research: InnovateMR + Ivy Exec Leading the Way > Read the newest insights from InnovateMR. Read more about our survey panels, Industry news and commentary, and updates from the company. Discover how InnovateMR and Ivy Exec revolutionize market research with unparalleled quality and innovation. Dive into their advanced methodologies and technology for actionable insights. - Published: 2024-03-05 - Modified: 2024-02-29 - URL: https://www.innovatemr.com/insights/elevating-quality-in-market-research-innovatemr-ivy-exec-leading-the-way/ - Categories: Industry Insights InnovateMR + Ivy Exec: Revolutionizing Market Research Staying ahead of the curve in today's rapidly evolving business landscape requires more than just intuition and gut feeling. It demands data-driven insights, strategic foresight, and a deep understanding of market dynamics. This is precisely where the market research industry steps in, serving as a cornerstone for informed decision-making, risk mitigation, and opportunity identification in the ever-shifting marketplace. However, not all market research providers are created equal. As the industry continues to evolve, the demand for high-quality, reliable, and innovative research solutions has never been greater. In this blog post, we'll explore the state of the market research industry and why InnovateMR + Ivy Exec stand out as the pinnacle of quality and innovation in the field. The Evolving Landscape of Market Research Technology and Methodological Shifts The market research industry has undergone significant transformation in recent years, driven by advancements in technology, changing consumer behavior, and increasing globalization. Traditional research methods, such as phone surveys and focus groups, have given way to online surveys, big data analytics, and AI-powered insights. One of the biggest challenges facing the industry is the growing demand for faster, more cost-effective research solutions without sacrificing quality. Businesses need timely insights to make agile decisions in today's fast-paced environment, and traditional research methods often struggle to keep up with these demands. Challenges in Modern Market Research: Moreover, as the volume and complexity of data continue to grow, market researchers face the daunting task of extracting meaningful insights from... --- ### Why Private Equity Firms Rely on B2B Research for Market Intelligence > Explore the fusion of qualitative and quantitative B2B research in PE, unlocking market insights for strategic investment decisions and growth. - Published: 2024-02-27 - Modified: 2024-05-22 - URL: https://www.innovatemr.com/insights/why-private-equity-firms-rely-on-b2b-research-for-market-intelligence/ - Categories: Industry Insights Private Equity and B2B research share a symbiotic relationship, with a crucial tool for unraveling market complexities and identifying lucrative investment opportunities. This synergy is evident in the meticulous analysis of B2B transactions, market dynamics, and industry trends, enabling PE firms to make data-driven investment decisions. It is a key factor in unlocking invaluable insights that lead to successful investment strategies. B2B research in PE unveils intricate market landscapes, uncovers industry trends, and provides a comprehensive understanding of the competitive landscape. This intelligence is instrumental in assessing potential investments, mitigating risks, and maximizing returns.   Within this landscape, the fusion of qualitative research, which delves into the depths of 'why' behind behaviors, and quantitative research, offering hard numerical data, emerges as a dual force driving informed decision-making. InnovateMR and Ivy Exec offer this dual approach, seamlessly combining qualitative depth with quantitative rigor to furnish PE firms with comprehensive market intelligence. This blend ensures a holistic understanding of industries, empowering PE players to navigate complexities and make astute investment decisions in this fast-paced terrain where success hinges on this intertwined qualitative and quantitative synergy. Qualitative Research in Private Equity: Qualitative research holds a pivotal role for Private Equity (PE) firms by uncovering the intricate nuances behind market behaviors and sentiments. It explores the qualitative aspects of industries, such as consumer preferences, industry trends, and competitive landscapes. Through methods like interviews, focus groups, and observations, qualitative research paints a vivid picture of the 'whys' driving market dynamics. For PE firms, this depth... --- ### InnovateMR + Ivy Exec: A New Era in Quantitative and Qualitative Sampling and Expert Networks > InnovateMR + Ivy Exec blend quantitative precision with qualitative expertise. Explore our journey and future vision in this insightful update. - Published: 2024-02-23 - Modified: 2024-02-23 - URL: https://www.innovatemr.com/insights/innovatemr-ivy-exec-a-new-era-in-quantitative-and-qualitative-sampling-and-expert-networks/ - Categories: Company News InnovateMR’s acquisition of Ivy Exec addresses the next crucial evolution of the research landscape. By combining various insights methods into a cohesive research experience, our team offers a more comprehensive understanding of market targets. We understand that this strategic partnership holds the potential to redefine industry standards and set new benchmarks. With innovation as our driving force, we united quantitative and qualitative offerings to present clients with a mixed-method approach, allowing us to execute all-encompassing projects. In this blog, we share the intricacies of our alliance, shedding light on our individual histories, the strategic acquisition that brought us together, and the enhanced capabilities we now offer and continue to build upon. Two Paths Converge It’s important to step back and examine the distinct contributions of InnovateMR and Ivy Exec as standalone entities. InnovateMR has long been a fiercely independent sampling company, pioneering online surveys to uncover insights for businesses and consumers worldwide. On the other hand, Ivy Exec carved a niche for itself as a qualitative B2B Expert Network, providing invaluable insights to businesses seeking precision and expertise. These two distinct paths converged in a strategic move, bringing together the best of both worlds. A Fusion of Strengths The collaboration between InnovateMR and Ivy Exec goes beyond an acquisition; it represents a strategic alignment of strengths and expertise, aimed at creating a holistic solution for the evolving needs of the market research landscape. InnovateMR, known for its ability to deliver faster answers through innovative online surveys, identified a potential for... --- ### The Multicultural Insights Collective: How Words Matter for the Future of Work Webinar > Explore 'How Words Matter for the Future of Work' in our webinar. Discover research-driven strategies for promoting workplace diversity, equity, and inclusion. - Published: 2024-02-21 - Modified: 2024-02-01 - URL: https://www.innovatemr.com/insights/the-multicultural-insights-collective-how-words-matter-for-the-future-of-work-webinar/ - Categories: Industry Insights In 2021, The Multicultural Insights Collective undertook a groundbreaking year-long research project named "Words Matter. " This comprehensive initiative, comprising four distinct phases, aimed to unearth best practices for communicating about racial justice, diversity, equity, inclusion, and representation both internally and externally. Our esteemed collective, featuring industry luminaries such as Lisa Wilding-Brown, Kerry Edelstein, Michaela Mora, Damion Taylor, Delphyne Lomax Taylor, and Candace Hokett, diligently explored various facets of communication and its impact on fostering a more inclusive and equitable environment. Following the success of the "Words Matter" project, we are thrilled to announce our next research endeavor – a deep dive into the future of work through a multicultural lens. Webinar Overview: To kick off this exciting new chapter, we invite you to watch our webinar, "How Words Matter for the Future of Work. " This session serves as a platform for our collective to share invaluable insights derived from the "Words Matter" project, shedding light on how strategic language choices can influence workplace equity and elevate overall business outcomes. Key Themes Explored: Navigating the Future of Work Through a Multicultural Lens: Our collective explores the intricacies of how the future of work is evolving with a specific focus on multicultural perspectives. By examining the intersection of cultural diversity and professional environments, we aim to provide actionable insights for organizations seeking to thrive in the evolving landscape. Original Research Findings: Drawing on the extensive research conducted during the "Words Matter" project, our team will present original findings that uncover... --- ### What is Random Sampling? A Comprehensive Guide > Uncover the principles of random sampling, its techniques, and applications in research to ensure unbiased, representative statistical analysis. - Published: 2024-02-14 - Modified: 2024-02-12 - URL: https://www.innovatemr.com/insights/what-is-random-sampling-a-comprehensive-guide/ - Categories: Industry Insights Sampling methods serve as the cornerstone of statistical inference, aiding researchers in making informed decisions about populations based on samples. Amidst various sampling techniques, such as snowball sampling and audience sampling. random sampling holds a significant position owing to its capability to provide unbiased and representative subsets of populations. Delving deeper into this technique sheds light on its essence and indispensable role in statistical analysis. What Constitutes Random Sampling? Random sampling involves the unbiased selection of individuals or items from a larger population in such a manner that each member has an equal probability of being chosen. This approach ensures that the selected sample mirrors the characteristics of the entire population, thereby allowing researchers to make reliable generalizations and predictions. The Significance of Random Sampling The fundamental importance of random sampling lies in its ability to minimize biases inherent in other sampling methods. Ensuring that each element in the population has an equal chance of being selected promotes the creation of samples that accurately reflect the population’s characteristics. Consequently, this technique serves as a cornerstone for various research studies, surveys, and experiments across diverse domains. Exploring Techniques of Random Sampling Simple Random Sampling This method involves randomly selecting elements from the population without any specific pattern or order. It ensures each member of the population has an equal chance of being included in the sample, often facilitated by random number generators or drawing lots. Systematic Sampling In systematic sampling, every nth element from the population is chosen after an initial... --- ### The Role of Market Research in Client Retention Strategies > Discover how InnovateMR leverages market research to enhance client retention strategies, driving sustainable growth through deep consumer insights. - Published: 2024-02-07 - Modified: 2024-02-07 - URL: https://www.innovatemr.com/insights/the-role-of-market-research-in-client-retention-strategies/ - Categories: Industry Insights In the dynamic realm of modern business, fostering lasting client relationships stands as the keystone of success. Retaining clients isn’t just about maintaining connections; it's a strategic necessity for sustainable growth. Amidst this, market research becomes a powerful instrument, offering invaluable insights into client behavior, preferences, and needs. It serves as a crucial tool for businesses to understand the intricate nuances of consumer choices and desires, guiding them through the ever-evolving marketplace. Market research isn't just an exercise; it's the essential foundation upon which businesses build enduring client relationships and sustainable growth. InnovateMR’s commitment to delivering meticulously curated data and insights isn’t solely about information; it’s about empowering your business to retain clients by understanding them on a deeper level. InnovateMR cares about your business, ensuring the delivery of quality insights that pave the way for nurturing and retaining these valuable connections. The Essence of Client Retention Sustaining a thriving business isn’t solely about acquiring new clients; it encompasses the art of nurturing and retaining existing ones. Quality data unequivocally underlines the significance of retaining established clientele, showcasing not only its cost-effectiveness but also its potential for substantial profitability. The true magic lies in the enduring relationships cultivated with loyal clients, who often evolve beyond mere patrons, becoming advocates for your brand. These devoted supporters don't just sustain your business, but rather they actively contribute to its growth by espousing your virtues through powerful word-of-mouth recommendations. This transformation from a satisfied customer to a brand ambassador not only solidifies your... --- ### QRCA 2024 Review & Takeaways > Dive into the highlights of QRCA 2024 as our team, led by Chris Young and Alex Baranpuria, becomes 'Reporters on the Scene.' Uncover key insights from sessions on AI in qualitative research and the marriage of Qualitative and Quantitative realms. - Published: 2024-01-30 - Modified: 2024-01-30 - URL: https://www.innovatemr.com/insights/qrca-2024-review-takeaways/ - Categories: Company News Our very own Chris Young, Vice President of Business Development, and Alex Baranpuria, Senior Vice President at Ivy Exec, embarked on an enlightening journey as they attended the QRCA 2024 conference in Denver, CO this past week. They not only presented "Enhancing Participant Experience via Mixed Method Research" during the event but also served as our dedicated "Reporters on the Scene. " They immersed themselves in the wealth of qualitative knowledge and emerged ready to share key takeaways from the conference sessions. Let's dive into the captivating insights they gathered! Chris and Alex presented on "Enhancing Participant Experience via Mixed Method Research," drawing insights from the 2017 GRIT Consumer Participation in Research (CPR) findings. They explored the critical importance of understanding and improving participant experiences in research, delving into the significance of leveraging mixed-method approaches. The presentation not only covered the why behind participant experience matters but also provided practical advice, urging researchers to enhance the participant experience by asking three key questions directly to their participant source. Additionally, they discussed technologies that support mixed-method research, emphasizing the instrumental role of advanced tools in creating a positive and seamless environment for both researchers and participants. This approach, they argued, is essential for fostering a more engaging and enriching research journey for all involved parties. To discover more about mixed methods and access the complete presentation, connect with our team here! The AI Odyssey: Navigating Today and Tomorrow Alex Baranpuria was an active participant in the noteworthy session titled "The Good,... --- ### Revolutionizing Market Research - How InnovateMR Connect Streamlines Programmatic Sampling > Discover InnovateMR Connect: Revolutionizing market research with automated sampling, real-time data, and cost-effective insights. - Published: 2024-01-23 - Modified: 2023-12-21 - URL: https://www.innovatemr.com/insights/revolutionizing-market-research-how-innovatemr-connect-streamlines-programmatic-sampling/ - Categories: Industry Insights In the dynamic realm of market research, the pursuit of efficient and high-quality data collection methodologies remains a constant. InnovateMR Connect emerges as an advanced solution, reshaping the landscape with its sophisticated programmatic sampling capabilities. This tool promises a seamless, automated, and highly efficient approach to data acquisition that resonates profoundly with businesses seeking reliable and actionable insights with quality data. Understanding Programmatic Sampling Programmatic sampling represents a shift towards automated and algorithm-driven methodologies in the realm of market research. It involves the use of sophisticated algorithms and technologies to select and gather data from specific target demographics or populations. Unlike traditional sampling methods that rely heavily on manual intervention, programmatic sampling harnesses the power of automation to streamline the process of data collection. It optimizes sample selection based on predetermined criteria, ensuring a more efficient and precise approach to gathering insights. By leveraging advanced algorithms, it allows researchers to access diverse and representative samples, enhancing the overall quality and reliability of the data collected for analysis. This automated approach not only saves time but also ensures a higher degree of accuracy in capturing insights from a broader spectrum of the target audience. The Essence of Programmatic Sampling At the heart of InnovateMR Connect lies the essence of programmatic sampling—a transformative approach to automated sample data acquisition. This avant-garde tool redefines traditional methodologies by leveraging advanced algorithms and technologies. By streamlining the process, it eliminates manual intervention, allowing researchers to focus on interpreting and deriving meaningful insights from the data... --- ### Empowering Wellness: The Transformative Impact of InnovateYou at InnovateMR  - Published: 2024-01-16 - Modified: 2023-12-15 - URL: https://www.innovatemr.com/insights/empowering-wellness-the-transformative-impact-of-innovateyou-at-innovatemr/ - Categories: Leadership As we embark on 2024, at InnovateMR, we're not just ringing in a new year; we're championing our company’s dedication to well-being through our InnovateYou Wellness Program. Here, our belief is clear: the prosperity of our team is intricately linked to their well-being. InnovateYou stands as our continual pledge, laying the groundwork for another year of comprehensive wellness, personal evolution, and shared triumphs.   Pillars of InnovateYou:  Holistic Health: InnovateYou embodies a holistic approach, tending to physical, mental, and emotional well-being through regular bi-weekly emails and virtual coffee breaks open to the entire organization. These communications aim to enrich not only our physical, mental, and emotional health but also extend insights into financial well-being and leadership development. Our virtual coffee breaks serve as a platform to boost employee engagement.   Professional and Personal Growth: A healthy mind lays the groundwork for a thriving professional life. InnovateYou persists in offering avenues for continuous professional development, skill enhancement, and personal growth through engaging guest speakers. By nurturing a culture of perpetual improvement, our objective is to consistently empower our team to scale new heights in their careers. Community Engagement: Fostering a collective sense of well-being relies on strong community support. InnovateYou remains dedicated to nurturing this community spirit through continuous volunteer opportunities, shared goals, and a supportive network that encourages individuals to stay motivated and accountable. Recently, our team dedicated their time to sorting, counting, repackaging, labeling, and boxing diapers and hygiene products for families in need at the United Way of... --- ### How to Understand Your Customer Journey in a B2B Service > Learn strategies for understanding, optimizing, and enhancing client interactions in B2B Marketing & build long-lasting business relationships with clients. - Published: 2024-01-09 - Modified: 2024-01-09 - URL: https://www.innovatemr.com/insights/how-to-understand-your-customer-journey-in-a-b2b-service/ - Categories: Industry Insights In the fast-paced world of B2B services, understanding your customer journey is paramount to success. The B2B customer journey is a complex, multifaceted process that involves various touchpoints and interactions between your business and your clients. In this blog post, we will explore how to understand and optimize the B2B customer journey, with a focus on the market research industry. The B2B Customer Journey in the Market Research Industry  Before delving into the specifics, let's define the B2B customer journey in the context of the market research industry. Market research companies are tasked with providing valuable insights and data-driven solutions to their business clients. This industry revolves around understanding consumer behavior, B2B market trends, and competitive landscapes. As such, the B2B customer journey in this sector is uniquely intricate, with several distinctive stages.   Awareness: At the outset of the journey, potential clients become aware of the need for market research services. This could stem from market changes, competitive pressures, or a desire to enhance decision-making processes.  Example: A company in the healthcare sector learns about the importance of understanding patient preferences through industry publications, leading to their awareness of the need for market research services.   Consideration: During this stage, potential clients evaluate different market research providers. They seek information on the services offered, expert networks, and past success stories.   Example: The healthcare company considers various market research firms based on referrals, online reviews, and case studies.   Decision: The decision-making phase involves choosing the market research firm... --- ### What are Top Trends in B2B Surveys: What You Need to Know for 2024 > Explore the top B2B survey trends for 2024, including AI analysis, hyper-segmentation, and real-time feedback, to enhance your business strategy and data-driven decisions. - Published: 2023-12-19 - Modified: 2024-01-09 - URL: https://www.innovatemr.com/insights/what-are-top-trends-in-b2b-surveys-what-you-need-to-know-for-2024/ - Categories: Industry Insights In the fast-paced world of B2B (business-to-business) research, staying ahead of the curve is crucial to maintaining a competitive edge. One powerful tool that continues to evolve and play a pivotal role in B2B strategy is surveys. Surveys offer valuable insights into customer preferences, industry trends, and market dynamics. As we look ahead to 2024, it's essential to keep an eye on the top B2B survey trends. Understanding these trends can help your business adapt and thrive in an ever-changing landscape. AI-Driven Survey Analysis  Artificial Intelligence (AI) is rapidly transforming the way we conduct surveys and analyze their results. In 2024, expect to see AI-powered survey tools becoming increasingly sophisticated. AI can identify patterns, sentiment, and trends in survey responses more efficiently than humans, enabling businesses to extract deeper insights and make data-driven decisions faster. InnovateMR is at the forefront of this trend, supporting innovation by offering advanced AI-driven survey analysis capabilities that ensure the highest data quality. Personalization and Hyper-Segmentation  Personalization has been a buzzword in B2B marketing for some time, but it's now extending its reach to surveys. Businesses are using advanced segmentation techniques to tailor survey questions and content to individual respondents. This ensures that surveys are more relevant, and engaging, and yield higher response rates. InnovateMR's expertise in hyper-segmentation ensures that your surveys are precisely targeted for maximum impact and quality. Real-Time Feedback  The pace of business today demands real-time insights. B2B companies are increasingly adopting tools and platforms that allow for the collection and analysis... --- ### How to Maximize Your B2B Research Through the Use of Expert Networks > Discover how to enhance your B2B research using expert networks. Explore our guide for in-depth insights and strategies with InnovateMR. - Published: 2023-12-14 - Modified: 2023-11-28 - URL: https://www.innovatemr.com/insights/how-to-maximize-your-b2b-research-through-the-use-of-expert-networks/ - Categories: Industry Insights  Maximizing B2B Research With Expert Networks Market research helps companies gain insights into their target audience to deliver more directly to their needs, assess their competition, and improve their overall performance, making it an essential part of any business strategy. With the help of expert networks, you can obtain in-depth qualitative answers to your research questions to aid in the development and execution of your business research strategies. In this blog, we will explore how to maximize your B2B research using expert networks and take a deep dive into the capabilities of InnovateMR and Ivy Exec, which boasts a proprietary sample comprised of millions of engaged survey participants worldwide, their leading expert network, and their hybrid research model.   What are Expert Networks?   Expert networks are digital platforms that allow businesses and organizations to access the expertise of experts with experience in specific fields. They are typically comprised of professionals who are leading experts in their respective fields, such as managers, C-levels, founders, and high-level officials but can include middle management and scholars. Individuals in expert networks lend their time and expertise on specific topics or skill sets to provide organizations with valuable information, insights, assistance, or consultation and in turn, get access to a highly coveted network with career support and a multitude of other benefits.   It's worth noting that 95% of Ivy Exec members are not part of any other expert network. This unique feature provides our research clients with access to a non-commoditized asset, effectively... --- ### Intro to Qualitative Action Research > Delve into smartphone market preferences through qualitative action research, unveiling actionable insights for informed product and marketing strategies. - Published: 2023-11-30 - Modified: 2023-10-26 - URL: https://www.innovatemr.com/insights/intro-to-qualitative-action-research/ - Categories: Industry Insights In This Article You Will Learn:  How to explore qualitative action research aimed at fostering social change within specific domains. Understand the process of this research through a practical example in the smartphone market. Delve into the stages of action research: Planning: Setting clear objectives with collaborative insights. Action: Employing various data collection methods and implementing interventions. Evaluation: Assessing the impact and refining strategies for future research cycles. How to embrace the participatory approach and reflexivity in guiding research questions and interventions. Understand the impact on product development and marketing strategies within the smartphone industry. A Deep Dive into Qualitative Action Research Through Consumer Behavior Analysis in the Smartphone Market Qualitative action research aims to drive social change by examining and tackling issues within specific communities, organizations, or systems. This research methodology seeks to comprehend these situations by actively engaging in the insights process and involves collaboration between researchers and the community or individuals directly involved in the study. Primary information and knowledge are collected directly, and solutions are implemented from within the social system where the issue exists.   In this article, we will explore the process of qualitative action research using a concrete example - a study aimed at understanding consumer preferences and behaviors in the smartphone market. This practical example will illustrate how each stage of action research unfolds and how it can be applied to real-world issues.   Stage 1: Planning  Imagine a market research project focused on understanding consumer preferences in the smartphone market. The... --- ### How to Identify Pain Points and Opportunities in Online Surveys > Explore common Online Survey Pain Points such as survey design, fatigue, and technical challenges. Discover strategies to transform these hurdles into opportunities for enhanced data collection and actionable insights. - Published: 2023-11-15 - Modified: 2023-10-18 - URL: https://www.innovatemr.com/insights/how-to-identify-pain-points-and-opportunities-in-online-surveys/ - Categories: Industry Insights Online surveys have revolutionized the way businesses gather feedback and insights, but they come with their own unique set of challenges. Issues with survey design, survey fatigue, question formulation, technical issues, data analysis complexities, low response rates, and low survey quality can all hinder the effectiveness of online surveys. To harness the full potential of online surveys, it is essential to address these pain points and work with experienced research partners to resolve them. By addressing these online survey pain points and focusing on solutions, businesses, and organizations can more effectively leverage online surveys to uncover valuable opportunities and drive positive changes. In this article, we will delve into each of these pain points and provide strategies to transform them into catalysts for growth and success in your survey initiatives. Designing User-Friendly Surveys: One of the key online survey pain points is with survey design, leading to low response rates and incomplete data. To overcome this, prioritize creating user-friendly surveys that participants will want to take. Keep the survey concise, easy to navigate, and visually appealing. Additionally, consider optimizing surveys for mobile devices, as 40% of people take surveys on their phones. Integrate gamification elements, such as interactive questions or rewards for completion, to further enhance the user experience. By enhancing the user experience, you can increase participation rates and collect more comprehensive data. A study published in the Journal of Computer-Mediated Communication found that gamification not only enhances the user experience but also significantly increases engagement and motivation, ultimately... --- ### CRC 2023 Review & Takeaways: Navigating the AI Era - Published: 2023-11-10 - Modified: 2023-11-10 - URL: https://www.innovatemr.com/insights/crc-2023-review-takeaways-navigating-the-ai-era/ - Categories: Company News Straight from the tarmac and into the researcher’s den, Chicago greets you with a brisk chill that reminds you why it’s called the windy city. Attending the CRC conference was an exciting foray into the world of research and insights. For first-timers like me, it's a unique blend of overcoming awkward conversations and valuable learning along the way! As you step into the conference hall for the inaugural session, it's evident that the theme will be Artificial Intelligence (AI). Amidst the excitement, a fundamental question lingered in the minds of researchers and insights professionals. How can we keep the human element alive as AI continues to transform our operations? And is there a lurking fear that AI might eventually lead to global destruction? It appears that humans are safe for now. However, what’s undeniable is that AI can either be a powerful ally or a formidable foe. So how can we harness AI to amplify our insights? It begins with breaking free from old research habits. The traditional divide between quantitative and qualitative approaches needs to be bridged. To embrace a more holistic approach that will allow us to truly activate insights, we must go back to the drawing board and ask: How can we craft a compelling story with the data at hand? And how can we foster a sense of community among individuals who share these common interests? Doing this will enable you to look beyond methodologies and harness the real power of your insights. Consider the genius... --- ### How to Choose the Right Tracker Partner for Your Market Research Project > Read the newest insights from InnovateMR. Read more about our survey panels, Industry news and commentary, and updates from the company.Explore transitioning tracker studies to InnovateMR for enriched market insights. Dive into our meticulous approach for successful, efficient transfers - Published: 2023-10-26 - Modified: 2023-10-26 - URL: https://www.innovatemr.com/insights/how-to-choose-the-right-tracker-partner-for-your-market-research-project/ - Categories: Industry Insights Transitioning Tracker Studies to a New Research Partner In today's dynamic market landscape, staying ahead of the competition and understanding consumer behavior is crucial for any business. One effective way to achieve this is through tracking studies, which provide invaluable insights into new trends, emerging competitive threats, in-market performance, and brand perceptions. However, the prospect of moving an ongoing tracker study to a different market research partner can be quite intimidating. Fortunately, when you collaborate with a seasoned provider such as InnovateMR, the difficulties associated with this transition are significantly reduced. In this blog post, we will explore reasons why you may be looking to transfer tracker studies, InnovateMR's approach & experience to successful transfers, and key success metrics to consider during the process.   The Value of Tracker Studies  Tracker studies play a pivotal role in the realm of market research, offering a multifaceted array of advantages that underscore their indispensable value. These studies serve as a robust instrument, allowing businesses to continuously observe and analyze the ever-evolving landscape of consumer behavior, attitudes, and preferences over time. Utilizing Tracker Studies for Continuous Optimizations One of the foremost merits of tracker studies lies in their ability to facilitate the ongoing evaluation of marketing initiatives. By tracking changes in consumer sentiment and behavior, these studies offer businesses invaluable insights into the effectiveness of their marketing campaigns. This real-time feedback loop empowers companies to make data-driven adjustments, optimizing their strategies for better outcomes. Furthermore, tracker studies are instrumental in assessing the impact... --- ### InnovateMR appoints Marcin Nadolny as Director of Finance > As the Director of Finance at InnovateMR, Marcin Nadolny will play a pivotal role in the financial management and strategic decision-making of the organization. - Published: 2023-10-25 - Modified: 2023-10-20 - URL: https://www.innovatemr.com/insights/innovatemr-appoints-marcin-nadolny-as-director-of-finance/ - Categories: Company News CALABASAS, CA, Oct 24, 2023 – InnovateMR, a leading provider of market research solutions, is pleased to announce the appointment of Marcin Nadolny as the Director of Finance. With a distinguished career marked by financial excellence and strategic acumen, Marcin brings a wealth of experience to his new role, which is pivotal in shaping the financial trajectory of the organization. Marcin Nadolny is an accomplished finance professional known for his ability to spearhead efficiency-driven financial leadership and deliver multi-million-dollar enhancements through successful initiatives. His illustrious career has seen him hold key roles in various esteemed organizations, including Head of Finance at Havenly, Senior Director of Finance for The Company Store, and Finance Director at The Home Depot. In each of these positions, Marcin demonstrated his capacity to lead and cultivate high-performing teams and drive financial success. Marcin's skill set includes a keen eye for identifying inefficiencies and catalyzing the path to profitability, driving substantial gross margin efficiencies, and achieving sustainable revenue growth with a relentless focus on long-term financial success. Some of his notable achievements include successfully completing and integrating five acquisitions and achieving consistent annual growth of over 12% in The Home Depot's online revenue portfolio for three consecutive years. Marcin Nadolny is academically well-qualified, holding two bachelor's degrees in accounting and economics, along with an MBA with a finance concentration. His educational background complements his practical experience and further solidifies his position as an industry-leading finance professional. As the Director of Finance at InnovateMR, Marcin Nadolny will play... --- ### MRSI Seminar 2023 Review & Takeaways > In 2023, the Market Research Society of India (MRSI) marked its 31st Annual Seminar, and our team had the privilege of attending this event held in Mumbai, the financial capital of India and MRSI's home base. - Published: 2023-10-23 - Modified: 2023-10-23 - URL: https://www.innovatemr.com/insights/mrsi-seminar-2023-review-takeaways/ - Categories: Company News In 2023, the Market Research Society of India (MRSI) marked its 31st Annual Seminar, and our team had the privilege of attending this event held in Mumbai, the financial capital of India and MRSI's home base. The seminar brought together over 550 delegates from various regions, including end clients, consulting clients, and market research agencies, underscoring the widespread influence and importance of MRSI within the industry. The post-pandemic era presented its own set of unique challenges to the research and insights community. It is a time when the industry needs to identify new ways to navigate uncharted waters and discover fresh destinations. This shift in perspective urges the industry to adapt tried-and-tested methodologies to address emerging issues, leading to the central theme of the seminar: "Taming the Choppy Waters. " Our team’s key takeaways: Innovation: Embracing innovation was a central theme at MRSI 2023, as attendees explored new ways of steering the industry. The seminar urged the market research community to think outside the box, pioneering fresh research methods and adapting tried-and-tested approaches to address emerging challenges. Technology: Technology's role in market research was a key focus. Attendees delved into the latest technological advancements, leveraging them to navigate the ever-evolving research landscape and to stay ahead in the field. Sessions and discussions explored the applications of technology for enhanced insights. Advancements: The industry's constant evolution was underscored, and the need to keep pace with advancements in methodologies and tools was a recurrent theme. The event provided insights into staying at... --- ### How AI is Revolutionizing B2B Research > Discover how AI in B2B research is transforming data-driven decision-making, enhancing efficiency, and unveiling new market insights for superior business outcomes. - Published: 2023-10-12 - Modified: 2023-10-12 - URL: https://www.innovatemr.com/insights/how-ai-is-revolutionizing-b2b-research/ - Categories: Industry Insights The integration of Artificial Intelligence (AI) in B2B research is revolutionizing the way businesses gather insights and are empowered to make data-driven decisions. With AI-powered tools, businesses can automate data collection, analyze vast datasets faster, leverage predictive analytics, and gain personalized customer insights. These advancements enhance efficiency, improve cost savings, and drive better business outcomes.   The Transformative Impact of AI on B2B Research However, alongside its benefits, the adoption of AI also presents several challenges that must be addressed to ensure responsible and effective utilization. Ethical implications, lack of transparency in algorithms, and data quality and availability require careful consideration. With proper navigation, businesses can harness the transformative power of AI while upholding ethical standards and achieving optimal outcomes in B2B research. Automating Data Collection for Comprehensive Insights: AI-powered tools enable automated data collection, significantly reducing the time and effort required for B2B research. Instead of manually searching for information, AI algorithms can crawl through vast amounts of data from various sources, including websites, social media platforms, and industry reports to pull precise and actionable narratives. This automation ensures a more comprehensive and up-to-date dataset, allowing businesses to gather relevant insights quickly and accurately. Advanced-Data Analysis: Uncovering Hidden Market Trends AI algorithms analyze large datasets and extract valuable insights. B2B research often involves complex data, market trends, and competitive analysis. AI-powered analytics tools can efficiently process this data, identify patterns, and generate actionable insights. These advanced analytic capabilities enable businesses to make data-driven decisions more effectively, identify market opportunities,... --- ### The Future of Private Equity: How Market Research Can Shape Portfolio Strategies > Explore how market research reshapes private equity strategies. Harness data insights for superior investment decisions and portfolio growth. - Published: 2023-09-28 - Modified: 2023-09-27 - URL: https://www.innovatemr.com/insights/the-future-of-private-equity-how-market-research-can-shape-portfolio-strategies/ - Categories: Industry Insights As the landscape of the global economy continues to evolve, so does the world of private equity. In this fast-paced and competitive environment, private equity firms are constantly seeking innovative ways to stay ahead and generate superior returns for their portfolio investments. One critical tool that is shaping the future of private equity is market research. By harnessing the power of data-driven insights, private equity firms can make informed decisions, invest in thesis development, conduct company due diligence, and future-proof their portfolio strategies.   The Rise of Data-Driven Decision-Making  With the advent of advanced technologies and the explosion of data availability, data-driven decision-making has taken center stage for private equity firms. Market research has become an indispensable asset in this new era of private equity, enabling firms to gain a deeper understanding of industries, prospective portfolio companies, and potential risks.   Market Research in Deal Sourcing  One way market research is transforming private equity is in deal sourcing. By leveraging data analytics and artificial intelligence, firms can efficiently scan through vast amounts of information to identify target companies with strong growth potential. Market research allows private equity professionals to assess market trends, customer preferences, competitive landscapes, and regulatory environments, enabling them to make more strategic investment decisions. Additionally, market research empowers private equity firms to spot emerging industries and disruptive technologies. By positioning themselves at the forefront of these transformative trends, they can capture significant value and generate substantial returns for their investors.   Enhanced Due Diligence Conducting thorough due... --- ### Case Study: InnovateMR Partner Conducts Study on Traveler Sustainability > Read up on our latest Case Study where an InnovateMR Partner Conducts Study on Traveler Sustainability. - Published: 2023-09-21 - Modified: 2024-08-23 - URL: https://www.innovatemr.com/insights/case-study-innovatemr-partner-conducts-study-on-traveler-sustainability/ - Categories: Case Studies - Tags: Case Study, environment, ESG, governance, private equity, travel, UK InnovateMR partnered with a organization to conduct a multi-country study to gather sentiments amongst males and females over the age of 18 regarding their sustainability practices during travel. Qualifying travelers for this study were located in the United States and the United Kingdom. Study details:  This study had an N = 200 target of sustainability-minded travelers in the United States and the UK. The InnovateMR team over-delivered a total of N = 400 high-quality completes. The time in field: 6 days In-field incidence rate (IR): 51% overall Length of interview (LOI): 21 minutes At InnovateMR, we are committed to providing the best possible survey results for our partners and clients. Our award-winning team is knowledgeable, experienced, and passionate about helping our clients reach their goals. Contact us today to learn more about our services and how we can help you.   --- ### ESOMAR Congress 2023 Review & Takeaways - Published: 2023-09-19 - Modified: 2023-09-19 - URL: https://www.innovatemr.com/insights/esomar-congress-2023-review-takeaways/ - Categories: Company News Last week, the ESOMAR Congress was held in the vibrant city of Amsterdam, Netherlands. The event exuded an electrifying atmosphere, and attendees were filled with excitement as they returned to ESOMAR's hometown. Participants came from far and wide, embarking on journeys lasting over 20 hours to reunite with their colleagues from around the world. This event brought together a staggering 1,100 global professionals, all gathering to discuss the numerous challenges and opportunities our industry faces today. Major takeaways from the event included a strong focus on quality, catalyzed by rapid technological advancements. The theme of "Super Charge" perfectly encapsulated the energy and enthusiasm that permeated the event. Industry professionals came together to face challenges head-on, leveraging technology like Chat GPT, to elevate the industry to new heights, all while ensuring robust quality assurance and gaining profound insights into human decision-making. Here are the key themes and takeaways from the event: Technology is a Dance The ESOMAR Congress opened with a revitalizing and thought-provoking dance performance, setting the conference's tone. It conveyed a narrative about the power and significance of technology, as well as the importance of human interaction. This theme echoed throughout the diverse sessions, highlighting how technology will shape our industry, offering support and augmentation to our creations as humans, but without replacing us. Quality Assurance The industry's ongoing discussion centers around quality, and the initial step has been taken as experts and thought leaders in our field convened to exchange their ideas on how to effectively address and... --- ### How to Write a Survey with Inclusive Language > Craft inclusive surveys with tips on gender-neutral, race-aware, & ability-sensitive language for better data collection. - Published: 2023-09-14 - Modified: 2023-09-11 - URL: https://www.innovatemr.com/insights/how-to-write-a-survey-with-inclusive-language/ - Categories: Industry Insights Writing a market research survey prioritizing inclusive language is important to ensure that all individuals feel comfortable when participating in a study. Inclusive survey language is a crucial aspect of creating studies that are accessible and respectful to all individuals. Surveys that use inclusive language are designed to reduce the possibility of marginalizing, alienating, or biasing participants based on their gender, race, ethnicity, sexual orientation, or ability, even before the survey begins. It is essential that survey questions and response options are crafted in a way that is sensitive and informed while still gathering the necessary data. Using inclusive survey language can help increase the validity and reliability of survey data by ensuring that all individuals are able to participate fully and comfortably. Here are some tips on how to write a survey with inclusive language.   Use gender-neutral language  When writing survey questions, it is important to use gender-neutral language. This means avoiding the use of gendered pronouns such as “he” or “she” and instead using gender-neutral pronouns such as “they” or “them”. For example, instead of saying “What is his or her age? ”, you can say “What is their age? ” This way, you are not making assumptions about the gender of the participant, and you are being more inclusive of non-binary and gender-queer individuals.   Be mindful of race and ethnicity  Being mindful of race and ethnicity is not only ethical, it’s essential when writing questions using inclusive survey language. It is important to consider the... --- ### Ivy Exec, an InnovateMR company, Formally Introduces Artificial Intelligence B2B Advisory Panel - Published: 2023-09-07 - Modified: 2023-09-07 - URL: https://www.innovatemr.com/insights/ivy-exec-an-innovatemr-company-formally-introduces-artificial-intelligence-b2b-advisory-panel/ - Categories: Company News CALABASAS, Calif. , Sept. 5, 2023 -- InnovateMR, a global full-service market research technology firm, formally announces their customized B2B artificial intelligence advisory board. Powered by the Ivy Exec exclusive expert network, an InnovateMR company, clients will gain access to custom-recruited AI experts in their specific industry to form an exclusive advisory board, with the overall goal of empowering organizations to make informed decisions around new technology developments. Long familiar with AI and AI-based advisory boards, InnovateMR and Ivy Exec have achieved excellence in data quality and research automation, including the award-winning Text Analyzer™, and is excited to share these advantages to the wider research community. InnovateMR's AI advisory panel of on-demand curated professionals is customizable to serve client needs in a variety of industries. These unique panels provide consultation for major projects and initiatives, serving as sage wisdom to back organizational strategy. These virtual roundtables are far more unique than focus groups, allowing expert peer to peer "talk out louds" without the influence of a moderator and have helped a multitude of clients power through important business decisions. The advisory panel will be formally introduced through InnovateMR's virtual webinar: "Leading voices from Microsoft, and PayPal Weigh in on the Future of AI: Don't get left behind. Lean into AI with our Custom-Curated Advisory Panel". This one-hour workshop is intended to help businesses understand how to effectively and efficiently leverage Artificial Intelligence to create better customer experiences, drive innovation, and stay competitive in an ever-changing economy. "There is no doubt that... --- ### Insights Association's The Leadership Event: Review and Takeaways - Published: 2023-08-09 - Modified: 2023-09-20 - URL: https://www.innovatemr.com/insights/insights-associations-the-leadership-event-review-and-takeaways/ - Categories: Company News Last week, the Insights Association hosted The Leadership Event, a rare opportunity to learn from and alongside fellow insights leaders from small, medium, and large agencies to share common challenges and opportunities. This event offered essential learnings that are intended to prepare attendees for the next level of leadership including both hard and soft skills. Through these sessions, participants were able to elevate their knowledge and expand out of their comfort zone into areas such as leading an effective team, strategic planning, technology, GTM strategies, managing a P&L, advocating for optimal employee experience, mastering "One-Page Strategies," leading with empathy, combating burnout, and much more. Here are the key themes and takeaways from the event: Leading an Effective Team Leading with trust. Susan Vogel, Founder & Principal of SB Vogel Consulting LLC, presented on leading a high-functioning and effective team. Share shared how making an active effort to gain the trust of your staff is crucial for achieving team goals together and fostering a high-performing team that wins together. True trust creates a culture of accountability, honesty, respect, vulnerability, and psychological safety, boosting productivity and morale while encouraging innovation. To achieve trust, leaders must exemplify compassion, stability, and hope in order to build loyalty and followership. The three C's of High-Functioning Teams. Cohesion, Collaboration, and Confrontation must all be considered with leading strategic teams to ensure strong and sustainable dynamics among all members. Self-awareness. Being aware of how you show up every day helps leaders better handle emotions, such as fear... --- ### The Innovative Mind of Lisa Wilding-Brown: Insights from Recent Interviews  > From people-first leadership to cybersecurity measures, we share InnovateMR's CEO Lisa Wilding-Brown's top insights for 2023. - Published: 2023-08-08 - Modified: 2023-08-07 - URL: https://www.innovatemr.com/insights/the-innovative-mind-of-lisa-wilding-brown-insights-from-recent-interviews/ - Categories: Industry Insights, Leadership As an industry leader, Lisa Wilding-Brown is known for her visionary approach and relentless commitment to pushing the limits of what is possible. Her innovative ideas and servant leadership continue to shape the market research industry, inspiring professionals to think differently and embrace the power of disruption.   Lisa has delved into various topics, from the need for more diverse and inclusive research practices to the importance of incorporating emerging technologies into the insights process. Drawing on her experience and expertise, Lisa's in-depth discussions showcase her ability to communicate complex concepts in a relatable manner. We are excited to shed light on the key insights shared by Lisa Wilding-Brown, our Chief Executive Officer, through her recent interviews below:  1. The Adam Mendler Blog: "People-First Leadership is Key. ” Key Takeaway: How to effectively lead high-achieving teams and prioritize people-first leadership, clear communication, and executive transparency. In this interview, Lisa dives deep into her personal journey, her inspirations, and her strategies to foster a culture of innovation at InnovateMR. 2. Grit Daily Podcast: “Lisa Wilding-Brown, Chief Executive Officer at Innovate MR: Real People Answering Your Business Questions For Better Data-Driven Decisions”  Key Takeaway: Businesses face challenges in collecting and analyzing data, especially when it comes to response rates, so it’s important to know how to ask the right questions to obtain accurate and meaningful data. Lisa delves into her experiences and perspectives on the future of market research, the evolving role of technology, and the importance of embracing innovation. She shares her thoughts... --- ### Case Study: InnovateMR Partner Conducts Study on Private Equity Firms > Read up on our latest Case Study where an InnovateMR Partner Conducts a Private Equity Study on PE Firm decision makers - Published: 2023-07-31 - Modified: 2023-09-21 - URL: https://www.innovatemr.com/insights/case-study-innovatemr-partner-conducts-study-on-private-equity-firms/ - Categories: Case Studies - Tags: Case Study, merger, PE Firm, private equity InnovateMR has partnered with a company targeting decision makers at mid-sized private equity firms. The firms had to have been involved in a merger or acquisition deal within the past two years or have a likelihood to be involved in a merger or acquisition within the next two years. Qualifying firms for this study were located in the United States, European Union, and Asia-Pacific region. Study details:  This study had an N = 255 target of private equity decision makers in the United States, EU and APAC. The InnovateMR team over-delivered a total of N = 229 high-quality completes. The time in field: 4 weeks In-field incidence rate (IR): 26% overall Length of interview (LOI): 20 minutes At InnovateMR, we are committed to providing the best possible survey results for our partners and clients. Our award-winning team is knowledgeable, experienced, and passionate about helping our clients reach their goals. Contact us today to learn more about our services and how we can help you.   --- ### Quirk's New York 2023 - Review & Takeaways - Published: 2023-07-25 - Modified: 2023-07-25 - URL: https://www.innovatemr.com/insights/quirks-new-york-2023-review-takeaways/ - Categories: Company News - Tags: Conference Filling the New York Javits Center with more than 1,500 attendees, Quirk’s New York 2023 was one of the most-attended conferences in our industry this year. The venue offered an expansive exhibit floor, several networking and working lounges, and four unique session rooms packed with client-focused content. As with many events in the last several months, there was substantial focus on AI and the more tangible impacts the technology is having on market research as it has become more established. Here are the InnovateMR and Ivy Exec teams’ top takeaways from Quirk’s New York 2023:  1. AI is enhancing Human Generated Insights, but not replacing them. Market research, at its fundamental core, is about understanding what makes real people tick and diving deep into emotional decision-making with the intent to deliver on evolving needs. It is becoming clear that so far, no technology has been able to replicate all nuances of the human experience in a meaningful way. Instead, it is empowering researchers to better gather, interpret, and implement human generated insights at scale. In a session from Ipsos and AWS, as well as several others, speakers outlined how humans still very much have a place in the research journey with AI serving to provide time-saving enhancements:  AI can be used to ensure data quality in quantitative research. By using AI tools to evaluate survey participant behavior and open-ended text, researchers can trust that their data is accurate and actionable.   AI can interpret mass amounts of unstructured data at... --- ### Case Study: InnovateMR Partner Conducts Healthcare Study on Heart Attack Patients > Read up on our latest Case Study where an InnovateMR Partner Conducts a Healthcare Study on Heart Attack Patients. - Published: 2023-07-17 - Modified: 2024-08-23 - URL: https://www.innovatemr.com/insights/case-study-innovatemr-partner-conducts-healthcare-study-on-heart-attack-patients/ - Categories: Case Studies - Tags: Case Study, healthcare, medical, patients InnovateMR has partnered with a company looking to conduct a healthcare study targeting heart attack patients on specific treatment protocols. This study focused on individuals over the age of 18 who had experienced or were currently experiencing heart disease, high cholesterol, or heart attacks in the United States. Study details:  This study had an N = Best Efforts target of heart attack patients in the United States experiencing heart disease, high cholesterol, or heart attacks. The InnovateMR team delivered a total of N = 10 high-quality completes. The time in field: 3 weeks In-field incidence rate (IR): 2% overall Length of interview (LOI): 44 minutes At InnovateMR, we are committed to providing the best possible survey results for our partners and clients. Our team is knowledgeable, experienced, and passionate about helping our clients reach their goals. Contact us today to learn more about our services and how we can help you.   --- ### Exploring the Different Methods of Data Collection in Qualitative Research > Dive into qualitative data collection techniques. Learn their strengths, limitations, and best use cases in our comprehensive research guide. - Published: 2023-07-03 - Modified: 2023-06-14 - URL: https://www.innovatemr.com/insights/exploring-the-different-methods-of-data-collection-in-qualitative-research/ - Categories: Industry Insights Qualitative research is an exploratory and inductive methodology that aims to uncover underlying reasons, motivations, and meanings. Unlike quantitative research, which relies more heavily on numerical data and statistical analysis, qualitative research uses various methods to collect non-numerical data, such as text, images, and sounds. Where quant captures the what, qual captures the why. These qualitative data collection techniques include interviews, focus groups, observations, document analysis, and case studies, each of which has its own strengths and limitations. This article will dive deeper into the different methods of data collection available in qualitative research, exploring their advantages, disadvantages, and best use cases. This article will provide a better understanding of the various techniques available for collecting qualitative data and which one to use depending on the research question and context. Interviews Conducting interviews is one of the most common qualitative data collection techniques used. They can be conducted face-to-face, over the phone, or online. Interviews allow researchers to ask open-ended questions, listen to free-form answers, and uncover more precise information. The interviewer can also clarify any misunderstandings and ask follow-up questions based on the responses of the participant. This method of data collection allows researchers to gain in-depth knowledge about the experiences, opinions, and behaviors of the participants. However, interviews can be time-consuming, costly, and only sample a very small percentage of a target population. They also require a skilled interviewer who can establish rapport with the participant and ask probing questions that will return valuable insights. Focus Groups Focus... --- ### Case Study: InnovateMR Partner Conducts 5 Country Multi-Industry Business Study > Read up on our latest Case Study where an InnovateMR Partner Conducts International Study on Business Decision Makers. - Published: 2023-06-26 - Modified: 2024-08-23 - URL: https://www.innovatemr.com/insights/case-study-innovatemr-partner-conducts-5-country-multi-industry-business-study/ - Categories: Case Studies InnovateMR has partnered with a company looking to conduct an international discovery study to gather business sentiments from decision makers in Digital and Technology, Energy and Resource, Chemicals and Materials, Capital Goods, Commercial and Professional Services, Consumer Goods and Services, Healthcare Semiconductors, Technology Hardware and Equipment, Infotech and other. Study details:  This study had an N = 174 target of BDMs in the specified industries in international audiences. The InnovateMR team delivered a total of N = 174 high-quality and representative survey participants within the precise targeting firmographics. The countries surveyed included: Germany, Japan, Singapore, the United Kingdom, and the United States. In-field incidence rate (IR): 35-40% overall Length of interview (LOI): 11-14 minutes With this project, InnovateMR delivered a high-quality, multi-country study fulfilling quotas across industry, company revenue, company employee size, seniority levels and region. At InnovateMR, we are committed to providing the best possible survey results for our partners and clients. Our team is knowledgeable, experienced, and passionate about helping our clients reach their goals. Contact us today to learn more about our services and how we can help you.   --- ### What is a Conjoint Analysis? Types & Use Cases > Discover the benefits of conjoint analysis in market research: guiding product development, pricing strategies, market segmentation, and competitive analysis. - Published: 2023-06-26 - Modified: 2023-06-14 - URL: https://www.innovatemr.com/insights/what-is-a-conjoint-analysis-types-use-cases/ - Categories: Industry Insights Market research, including B2B surveys and survey programming, plays a crucial role in the success of any business strategy. It enables companies to gain valuable insights into consumer preferences, identify market trends, and develop new products and services that effectively meet the needs of their target audience. Conjoint analysis is a popular market research technique used to determine how customers value various attributes of a product or service. This article will provide an overview of conjoint analysis, discuss the different types of conjoint research analysis, and highlight some common use cases. What is Conjoint Analysis? Conjoint analysis is a type of market research statistical analysis that helps companies understand how consumers value different product attributes. Each time consumers enter a store or online market; they make trade-offs when deciding which products to purchase. For example, a consumer might be willing to pay more for a product that has better quality but might be willing, at some point, to sacrifice quality for a lower price. Conjoint research involves presenting consumers with different hypothetical product profiles with varying product attributes. Consumers are then asked to choose which product profile they prefer to purchase or to rate the different product profiles. By analyzing the responses, researchers can identify the relative importance of different product attributes and estimate the utility of different product features. Example of Conjoint Analysis Suppose a company is launching a new smartphone and wants to understand which features are most important to consumers. The company could create several hypothetical smartphone... --- ### How to Make Your Surveys More Inclusive > Explore the impact of inclusive demographics in market research. Learn how diverse data sets foster trust and boost survey accuracy and inclusivity. - Published: 2023-06-20 - Modified: 2023-06-14 - URL: https://www.innovatemr.com/insights/how-to-make-your-surveys-more-inclusive/ - Categories: Industry Insights - Tags: Diversity, Equity, IDEA Council, Inclusion Introduction The overall goal of market research is to gather insights from communities, elevate their voices, and use that data to make informed decisions that better serve them. An inclusive approach to market research helps businesses better understand their target audience, allowing them to tailor their products and services to meet their unique needs. Additionally, participating in surveys can be a powerful way for marginalized groups to make their voices heard and prioritized in the corporate sphere, leading to more meaningful and accurate results for clients, and better products and services for a wider range of audiences. What are Inclusive Demographics? Inclusive demographics most commonly include gender, sex, race, and ethnicity but can also have age, sexual orientation, disability, income, education level, and other factors. It can help pinpoint how different social and economic characteristics intersect to form populations and target demographics. Providing inclusive demographics throughout survey fielding can provide valuable insight to researchers and organizations on better serving a particular population. Why are Inclusive Demographics Important in Market Research? Inclusive demographics are essential in market research because they ensure representation for all potential consumers, validate the needs of underrepresented communities, and confirm that the data gathered reflects a larger population.   Diverse data sets can also reveal valuable insights about racial segments, their consumer behaviors, and values. An inclusive demographic representation in market research data can also help build brand trust, as consumers can feel seen and heard. Most importantly, by having inclusive surveys, a brand displays that they... --- ### How To Conduct Survey Sampling & Data Collection > Master survey sampling and data collection for accurate decision-making. Learn the steps to collect relevant data and make informed choices. - Published: 2023-06-12 - Modified: 2023-05-30 - URL: https://www.innovatemr.com/insights/how-to-conduct-survey-sampling-data-collection/ - Categories: Industry Insights In today’s on-demand world, data is the foundation of decision-making. It is used to understand customer preferences, market trends, and to inform the direction of an entire organization. In order to collect accurate and relevant data, successful survey sampling and data collection play a vital role. Survey sampling is the process of selecting a representative sample from a larger population (such as a product’s target audience), and data collection is the process of gathering and recording information from the selected sample. Here are some steps to conduct survey sampling and data collection: 1. Define the objectives of the survey: The first step is to define the objectives of the survey including the target population, the information that needs to be collected, the type of survey that will be conducted, and the method of data collection. Defining the objectives will help in selecting an appropriate sample size and survey method. 2. Choose a sampling method: There are several methods of survey sampling and data collection, including random sampling, stratified sampling, and cluster sampling. Random sampling is the most commonly used method, where each member of the population has an equal chance of being selected. Stratified sampling involves dividing the population into subgroups and then selecting members from each subgroup. Cluster sampling involves selecting a group of members from the population based on geographic location, age, or other factors. The choice of sampling method will depend on the size of the population, the nature of the research question, and the available resources.... --- ### IIEX North America 2023 Review > Explore key insights from Greenbook's IIEX North America conference, highlighting the implications, threats, and innovations brought by AI. - Published: 2023-05-30 - Modified: 2023-06-21 - URL: https://www.innovatemr.com/insights/iiex-north-america-2023-review/ - Categories: Company News Greenbook hosted its annual IIEX North America Insight Innovation Exchange this past week in Austin, Texas, celebrating 10 years of the professional market research collaboration event. The venue featured several unique stages within the exhibit floor, allowing attendees to listen to presentations via wireless headphones. Unsurprisingly, the primary discussion topic among panelists and attendees revolved around AI and the potential implications, threats, and innovations for the market research industry. Some key takeaways and learnings from this conference:  AI is at the heart of market research’s future. Kathryn Topp, CEO/Co-Founder of Yabble joined Green Stage with Charlie Rader, Digital Insights Designer at Procter & Gamble to discuss how they are working together to explore AI and its implications for supercharging innovation and product research. As with many other sessions, the key theme was time being of the essence - research must happen at depth and same-day in order for companies to remain competitive during unprecedented market speed. As these teams presented, AI in its current form already can: Generate a survey Generate images or video Summarize data  Theme or code data Analyze emotions in voice or video Read facial expressions and body language  Detect fraudulent activity in surveys  Search articles, documents, videos, web, and write a synopsis  Write presentations  Organizations must embrace AI tools to accelerate time to insights, today. It is clear that those who are not open to the changes that emerging AI presents. Organizations that shy away from embracing AI tools will not be able to compete with... --- ### What is Scope Creep and How Can I Avoid It? > Explore 'scope creep' in project management: its impacts, causes, and strategies for prevention. Learn to manage project scope effectively for client satisfaction. - Published: 2023-05-30 - Modified: 2023-09-20 - URL: https://www.innovatemr.com/insights/what-is-scope-creep-and-how-can-i-avoid-it/ - Categories: Industry Insights What is Scope Creep? When a project’s requirements extend beyond its original plan, project managers and research teams can experience scope creep. Scope creep is a common challenge that can lead to increased costs, result in missed deadlines, and decreased quality. To combat this, teams can implement scope change control or the process of managing and controlling changes to a project's scope to prevent scope creep. This involves establishing a formal process for evaluating and approving changes to the project's scope in advance and ensuring that any changes are evaluated in terms of their impact on the project's timeline, budget, and overall goals. Effective scope change control begins with establishing a clear project scope, including a detailed project plan that outlines the project's goals, objectives, deliverables, and team time commitment. This plan should be shared with all stakeholders and be regularly updated throughout the project's lifecycle. When changes to the project's scope are requested, they should be evaluated carefully through a formal scope change control process. This process should involve a clear definition of the change, why the change is being made, an assessment of its impact on the project's timeline, budget, and goals, and final approval from all relevant stakeholders. Why Does Scope Creep Happen? Scope creep may occur for many reasons. Clients may need additional features or changes, team members may not fully have realized the project's requirements, or external factors such as market changes; may impact the project's scope. Regardless of the reason, it's important to manage... --- ### Quirk's London 2023 Review - Published: 2023-05-22 - Modified: 2023-05-22 - URL: https://www.innovatemr.com/insights/quirks-london-2023-review/ - Categories: Company News One of the most anticipated events in the market research calendar, Quirk's London, has certainly delivered yet again in 2023. Hosted May 3-4 at the London InterContinental O2, it was an excellent hub for professionals to connect and reconnect from all over the world. With diverse audience members including end clients, industry experts came together to shed light on emerging challenges, exciting opportunities as well as the newest trends in technology and methodology. There were over 50 sessions with a packed exhibit hall, giving attendees plenty to explore. The top takeaways from the InnovateMR team: Emerging new Tech - There are exciting opportunities for researchers with the rise of AI, ChatGPT, and insight automation. Technology is changing, making leaps in just the last few months, and demands attention. It is important we stay ahead of changes and industry trends to provide accurate insights and future-proofing to our clients. Traditional market research methodologies are here to stay. It is a constant balance of how much science and how much research is used in today’s storytelling. However, 95% of storytelling today use traditional/ classic methodologies while carefully layering in new innovations. Blending methodologies will ignite growth – Blending quantitative and qualitative methodologies allows you to view the real people and human stories behind your numbers. It will help you better holistically understand how to drive business growth, without having to focus exclusively on statistics or exclusively on an opinion. Emphasizing the importance of staying up to date on trends within our sector,... --- ### Standards and Guidelines for Statistical Surveys  > Explore InnovateMR's guide to statistical surveys, covering planning, data analysis, and insights for decision-making in various fields. Learn the essentials for accurate & reliable results. - Published: 2023-05-22 - Modified: 2024-08-23 - URL: https://www.innovatemr.com/insights/standards-and-guidelines-for-statistical-surveys/ - Categories: Industry Insights, Uncategorized A statistical survey is a method used by researchers and statisticians to gather data about a specific population. The aim of a statistical survey is to make inferences about a broader population based on a representative sample of that population. These surveys are conducted using a variety of techniques including telephone surveys, online surveys, mail surveys, and in-person interviews. Before conducting the project, the survey planning process will more clearly identify the type of information that needs to be gathered and how to best reach the population being studied.   Defining the Target Population and Selecting a Representative Sample The first step in survey planning is to define the target population to be studied. This could be a group of people, such as adults who purchase groceries weekly in a certain country. Once the population has been defined, a sample is selected from that population group. It's important that the sample is representative of the population. When selecting a sample for a study, it is important to consider how well the sample represents the population of interest. To achieve this, the sample should include individuals or objects that are similar to those in the population being studied. This is an important step in survey planning because it ensures that the findings of the study are applicable to the population from which the sample was drawn within a reasonable margin of error. If the sample is not representative, then the results may be biased and may not accurately reflect the population.... --- ### Case Study: InnovateMR Partner Conducts International Study on Technology Decision Makers   - Published: 2023-05-11 - Modified: 2023-09-21 - URL: https://www.innovatemr.com/insights/case-study-innovatemr-partner-conducts-international-study-on-technology-decision-makers/ - Categories: Case Studies, Data InnovateMR has partnered with a company looking to conduct an international B2B study focused on collected entrepreneurial sentiments from technology decision-makers in 33 countries. The study reached manager-level professionals or higher working in the technology sectors of their businesses. Study details:  This study had an N = 470 target of ITDMs with the title of manager, director, or vice-presidents in IT. The InnovateMR team over delivered and achieved a total of N = 1,089 high-quality completes in 33 countries. The countries surveyed included: Austria, Brazil, Chile, Columbia, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, Indonesia, Italy, Japan, Kenya, Malaysia, Mexico, Morocco, Netherlands, Nigeria, Philippines, Poland, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, and Ukraine In-field incidence rate (IR): 10% Length of interview (LOI): 17 minutes The project was fielded in full in 40 days. With this project, InnovateMR delivered a high-quality, multi-country study with an excellent incidence rate in a short time frame. At InnovateMR, we are committed to providing the best possible survey results for our partners and clients. Our team is knowledgeable, experienced, and passionate about helping our clients reach their goals. Contact us today to learn more about our services and how we can help you.   --- ### The Three Most Accurate Population Sampling Methods - Types, Techniques & Examples > ou can always utilize our dedicated service team at InnovateMR if you feel you have a project that requires a hard-to-reach demographic. - Published: 2023-05-03 - Modified: 2024-08-23 - URL: https://www.innovatemr.com/insights/the-three-most-accurate-population-sampling-methods/ - Categories: Industry Insights Introduction Imagine that you’re a C-suite executive at an organization trying to decide on new safety features for children to implement in your next vehicle model. In your journey to meet these demands, you’ll want to talk to moms of small children in America to discover what safety features they seek when vehicle shopping. You don’t have the time or the budget to speak to every mom in America, nor would it be productive to do so, but you can get a good idea from a specific group that would represent the overall population of moms of small children in America. This can be achieved through a variety of population sampling methods.   Population sampling, specifically for market research, is when you take the entire population of whom you want to derive conclusions and select a fraction of that group to represent the overall population. Instead of interviewing millions of moms in America, you perhaps interview a few thousand or even a few hundred to paint the picture of what you’re trying to learn. Population sampling is an essential aspect of market research because it allows researchers to gain insight into their population of interest without interviewing an entire population. There are several population sampling methods, each with advantages and disadvantages. In this article, we will look at the three most accurate population sampling methods. Simple Random Sampling One of the most common population sampling methods is random sampling. This involves randomly selecting a subset of participants from the population... --- ### JEGI Annual Media and Technology Conference 2023: Review - Published: 2023-05-01 - Modified: 2023-05-01 - URL: https://www.innovatemr.com/insights/jegi-annual-media-and-technology-conference-2023-review/ - Categories: Industry Insights This past week, the pre-eminent M&A advisory firm for global media, marketing, information, and technology industries, JEGI Clarity, held its 19th Annual Media and Technology Conference in New York City. The team advises founders, investors, and global corporations through the M&A process, among other investment strategies. This year’s conference featured the theme “Maintaining a Winning Mindset” and explained what makes a business and industry successful. Some key takeaways and learnings from this conference:  The Insights Industry is continuing to grow. Throughout the uncertain economic circumstances in recent years, more and more businesses across dozens of industry verticals have realized that having insight into marketplace nuances is essential, rather than flying blind when the precious budget is at risk. Companies within the insights industry handle the collection, combination, cleansing, measuring, interpretation, presentation, and activation of market data to enhance the performance of businesses worldwide. Because of this, this industry has continued its explosive growth with an average of 3-30% international growth opportunity. Market research expanding to a $50B+ market, Experience Management into a $75B+ market, and Data Measurement into a $25B+ market. With increasing competition comes a higher bar for quality and innovation. There have been “tectonic” shifts to software and technology-enabled solutions that are agile and very clearly inform activation to deliver ROI. This demand has spurred dozens of new technology products aimed at empowering businesses to become their own researchers and discover mission-critical answers faster, easier, and with greater precision. And with this increased competition, insights companies are under... --- ### InnovateMR Honored with Two Gold Stevie® Awards in the 2023 American Business Awards® > InnovateMR wins gold Stevie awards in The 2023 American Business Awards® for content marketing campaigns and their InnovateYou program - Published: 2023-04-27 - Modified: 2023-07-08 - URL: https://www.innovatemr.com/insights/gold-winner-stevie-awards-2023/ - Categories: Company News CALABASAS, CA – April 27, 2023 – InnovateMR was named the winner of two Gold Stevie® Awards in the 21st Annual American Business Awards® today.   The American Business Awards are the U. S. A. ’s premier business awards program. All organizations operating in the U. S. A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others. InnovateMR received first place recognition for two different awards: New Product & Service Categories - Business Technology, Wellness Solution, and Communications or PR Campaign of the Year in the Content Marketing category.   InnovateMR Content Campaign – Gold Stevie Award Winner in the Communications or PR Campaign of the Year, Content Marketing Category  With the increased competition in the B2B space, brands must be able to trust the solutions they invest in. Organizations like InnovateMR must showcase that they are knowledgeable and experienced in their respective industries and demonstrate that they are the best solution for clients. The InnovateMR marketing team has a unique approach to content, which includes a value-driven approach, inviting other knowledgeable voices from our team to join the conversation with support, and a... --- ### What is a Panel Survey? > Discover the benefits of panel surveys in market research and learn how to design, administer, and analyze them effectively to gain valuable insights into consumer behavior & more. - Published: 2023-04-26 - Modified: 2023-05-02 - URL: https://www.innovatemr.com/insights/what-is-a-panel-survey/ - Categories: Industry Insights Panel surveys, often also called longitudinal surveys or tracker studies, are utilized in market research to collect precise data over an extended period to gain deeper insight into changes, or the lack thereof, over the course of the period. Surveys, overall, have been improved through the implementation of technology and better utilization of the internet, as survey responses used to be gathered periodically to report with pen and paper. This was both difficult and time-consuming to keep participants coming back for the multiple waves of panel surveys. Now, gathering data through panel surveys has become easier as participants can choose to remain anonymous, complete the survey from any location, and researchers can gather larger numbers of people to take the survey via the Internet.   What is a Panel Survey? A panel survey is a continuously run survey, often in precisely timed waves, used to observe how a target audience’s thoughts, opinions, and attitudes change or don’t change over the course of a specific time frame. This type of survey is frequently used to track the status of an election or consumer purchasing habits, for example. The survey is conducted by gathering a group of people to take multiple surveys, also known as waves, over the course of weeks, months, or even years. These waves are strategically spread out based on the specific survey and topics at hand. Consistently measuring the same group with the same metrics is valuable to measuring behavioral or perception changes. In surveys, there is a... --- ### 5 Steps for a Strong Market Research Strategy > Learn the five steps to create a strong market research strategy with our comprehensive guide. From defining the problem to taking action with insights, our expert tips can help your business stay on your target audience’s radar. - Published: 2023-04-13 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/insights/5-steps-for-a-strong-market-research-strategy/ - Categories: Industry Insights Market research serves as a pillar of well-informed business. All industry markets are always evolving and trends are continually changing, making a strong market research strategy the key to consistently staying on your target audience’s radar. Starting out and establishing an effective plan can be intimidating, so we’ve formulated five steps for a strong market research strategy. Step 1: Define the Problem The first step to developing your market research strategy is to understand exactly what answers you need and the insights you want to find through the research process. You’ll want to determine what problem you need to solve, what questions need to be answered, and what opportunities will lead you to the data that you need in order to make informed decisions on the future of your business. Whether your goal is to develop a new product, run a successful marketing campaign, or garner insights on competition, beginning with a solution-seeking mindset is essential. Step 2: Develop Market Research Plan Now that you have the problem you’re trying to solve nailed down, it is time to determine how you can reach your selected target audience and gather appropriate data from them. You can go the quantitative route, which is often a survey with quick, simple questions with multi-select answers. These studies are great for answer-gathering at scale for use in data analysis. Alternatively, you can utilize qualitative methods, which allows the researcher to go more in-depth with questions to one customer or professional in an interview setting. InnovateMR... --- ### Amanda Keller-Grill: Uplifting Stories for Women's History Month > I’ve been inspired throughout my life by the lives, choices, and fortitude of the women before me in my family, who overcame and accomplished so much.  I hope they can inspire you as much as they have inspired me. - Published: 2023-03-21 - Modified: 2023-03-22 - URL: https://www.innovatemr.com/insights/amanda-keller-grill-womens-history-month-2023/ - Categories: Leadership - Tags: Employee Stories, Women's History Month Women’s History Month stands as an especially important time of the year for me. For obvious reasons, I am woman, and as my mom would say, a trail-blazing one at that. But beneath the surface, I am a third-generation American with a legacy of strong, hard-working women that paved the way before me. I’ve been inspired throughout my life by the lives, choices, and fortitude of the women before me in my family, who overcame and accomplished so much. I hope they can inspire you as much as they have inspired me. Women’s History Month stands as an especially important time of the year for me. For obvious reasons, I am a woman, and as my mom would say, a trail-blazing one at that. But beneath the surface, I am a third-generation American with a legacy of strong, hard-working women that paved the way before me. I’ve been inspired throughout my life by the lives, choices, and fortitude of the women before me in my family, who overcame and accomplished so much. I hope they can inspire you as much as they have inspired me. In the early 1900s my great-grandmother, Sarah, arrived in the United States through Ellis Island with little to nothing, not even her husband. Fleeing rising antisemitism and searching for a better life, my great-grandfather sent her to the States ahead of himself. What started as months of him working to join her in the US turned into years. In the meantime, my great-grandmother was determined to prosper. She was an independent woman who started selling homemade candy and toys to help make ends meet. She struggled, worked hard, and made a better life for herself and her family; she pushed forward toward the American dream. And now, nearly 100 years later, here I am, a third-generation American executive businesswoman pursuing the same thing and working hard to show my 4-year-old daughter just how badass women are. Which is why I wish with all my heart that my daughter could have met my grandma Freda. Freda was a... --- ### 5 Survey Programming Tips for Outstanding Results > Here are 5 tips for effective survey programming: mobile optimization, engaging questions, and advanced tools like branch logic. - Published: 2023-03-09 - Modified: 2023-03-09 - URL: https://www.innovatemr.com/insights/5-survey-programming-tips-for-outstanding-results/ - Categories: Data, Industry Insights - Tags: Survey Panel Quality After establishing your target audience and writing your questionnaire, it is time to program your survey and prepare it for participants to answer. Survey Programming is the process of translating a written questionnaire into an interactive survey that participants can answer. After establishing your target audience and writing your questionnaire, it is time to program your survey and prepare it for participants to answer. Survey Programming is the process of translating a written questionnaire into an interactive survey that participants can answer.   In this article, we will share five tips for an effective and successful survey programming experience. The survey programming tips below will ensure you have an effective participant experience and outstanding results to guide your next research project: Engaging Surveys are Key Your survey must be engaging and easy to understand for all participants. Using simple language, short and concise sentences, paragraphs, questions, and sections will ensure your survey is clear. For example, a straightforward screener question early in the interview can ensure that you are speaking to the right target audience. Keep your interview length short to retain participant attention throughout the survey. Make Your Survey Mobile Friendly Today, more than half of all survey traffic comes from mobile devices. If your surveys are not optimized for mobile users, you severely hinder your research project's reach and sampling reliability. To optimize for mobile, keep the questions simple with readable font sizes. Always avoid extensive grids that can be challenging to navigate. By making your survey easy to take across a variety of platforms, you grant the opportunity for more users to engage effectively. Ask the Right Questions Open-Ended Questions Open-ended questions prompt the survey participant to enter their answer in their voice and allow you to obtain detailed insights. Examples include "Describe... --- ### InnovateMR acquires Qualitative B2B Expert Network, Ivy Exec - Published: 2023-01-24 - Modified: 2023-09-21 - URL: https://www.innovatemr.com/insights/innovatemr-acquires-qualitative-b2b-expert-network-ivy-exec/ - Categories: Company News, Press Releases The InnovateMR team is excited to share big news - we've acquired Ivy Exec, a leading expert network of B2B professionals that offers career growth support and paid research opportunities. We recognize that clients are looking for a valid and trusted source for high-quality B2B sample for both quantitative and qualitative research. With our client's needs at the forefront, we're thrilled to join forces with Ivy Exec's talented team to bring this combined offering to the industry with the support of 270+ of the world's top research professionals. Reach out to our team to learn more about our B2B Qual offering hbspt. forms. create({region: "na1",portalId: "1791513",formId: "0eb76cd9-5b71-4266-a4df-2eae7704b0ea"}); "InnovateMR has long dedicated our mission to advancing data integrity and respondent quality for the insights industry, and it guides us in everything we do," InnovateMR Chief Executive Officer, Lisa Wilding-Brown, said. "Our consolidation with Ivy Exec dramatically expands our B2B research capabilities with the team's curated global expert network, as well as Ivy Exec's exclusive participant sourcing model, which will further bolster our commitment to quality. " Ivy Exec boasts a resume-vetted Expert Network of over 2. 5 million professionals worldwide, providing specialized access to niche B2B audiences for qualitative research. This access also includes exclusive member-only content for survey participants, curated job listings, career advisory services, professional development tools, mentorship, and network opportunities, as well as thought leadership value through an extensive library of webinars and whitepapers. With a differentiated sourcing and retention strategy from alumni networks of top universities in... --- ### How To Find Your Target Audience for A Survey - Published: 2022-11-15 - Modified: 2023-09-20 - URL: https://www.innovatemr.com/insights/how-to-find-your-target-audience-for-a-survey/ - Categories: Industry Insights Understanding Your Target audience A key element in the market research industry is the ability to identify and understand your business’ target audience correctly. This is essential because the feedback from your target audience informs your marketing strategy and will best angle your product or service for success. Survey participants and the data from their answers will serve as a guide, informing where to focus sales, marketing, and technology development with a huge potential impact on your company. What is a target audience? Your target audience should be the heart of your market research focus; what you learn from them will guide your entire survey and create the direction of the business narrative. They will tell you what you are doing right, what you are doing wrong, and what is coming for the future of your industry vertical, helping you to future-proof your strategy. It is important to segment your target market to ensure the most accurate and specific results that will have the greatest impact. Ensure you have carefully outlined your customer personas and are only verifying your audience assumptions through your research. This will save a lot of time and reduce the risk of bias or skewed answers from an audience mismatch of your product or service. Questions to Ask There are a few general questions you can ask to determine who would make up your customer persona to inform your target survey audience. They are split into psychographic, geographic, behavioral, and demographic elements. What are their hobbies?... --- ### Data Is Power - Published: 2022-11-09 - Modified: 2023-09-20 - URL: https://www.innovatemr.com/insights/data-is-power/ - Categories: Industry Insights - Tags: Blogs 2022 Irrespective of size and domain, collecting and analyzing data is profoundly relevant and resonates with almost all organizations. However, the true potential of high-quality data remains vastly underutilized. We’ve all heard about the impact and power of data numerous times and, arguably, believe in it too. We’ve all seen and read case studies that can be considered true testimonies, as data has saved billions and trillions of dollars for major global organizations spread across different verticals. Yet, practical business implementation to make use of this data is not as straightforward, as business problems, and the way data is collected, read, and utilized is unique to every organization. Analyzing and using data in a certain way may have helped an organization immensely in the past but emulating it, in the same way, may not be applicable or usable even though it may be in the same domain. Thus, the perfect recipe to collect and utilize data in the most optimal manner remains unanswered. Unfortunately, no one can provide direct answers or provide insightful direction unless an expert can take a deep dive and review available data as well as understand the vision and goal of the organization. This article provides high-level directions to unleash the power of data by ensuring a basic understanding of data mining techniques. Data Mining is a three-step process: Quantifying Data: Quantification is the process of structuring data in a standardized form of measurement that allows statistical procedures and mathematical calculations. Often, data is collected and stored... --- --- ## Pages ### Use of the Services - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://www.innovatemr.com/use-of-the-services/ --- ### Events - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://www.innovatemr.com/events/ --- ### InnovateMR + Ivy Exec Happy Hour at Quirk’s Event London 2025 > Attend InnovateMR + Ivy Exec’s exclusive Happy Hour at Quirk’s Event London 2025. Network with top market research, CX, and UX professionals. 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As such, we have implemented several safeguards at every stage in the survey process that ensure uniqueness and relevance.   --- ### Consumer Insights Panel > Execute consumer research with confidence with InnovateMR's Consumer Insights Hub, generating high-quality data from verified and engaged audiences. - Published: 2023-03-28 - Modified: 2023-03-28 - URL: https://www.innovatemr.com/consumer-insights-panel/ Longitudinal Panel Scrutiny We possess a deep understanding of customized profiling tactics; ensuring that we deliver the right audience at the right time. We recognize in today's supply ecosystem, data quality is of paramount concern. As such, we have implemented several safeguards at every stage in the survey process that ensure uniqueness and relevance.   --- ### Business Insights Panel > Execute B2B research with confidence with InnovateMR's Business Insights Hub, generating high-quality data from verified and engaged audiences. - Published: 2023-03-28 - Modified: 2023-03-28 - URL: https://www.innovatemr.com/business-insights-panel/ Longitudinal Panel Scrutiny We possess a deep understanding of customized profiling tactics; ensuring that we deliver the right audience at the right time. We recognize that professional audiences are a high target for fraudulent activity and as such, we have implemented several safeguards at every stage in the survey process that not only ensure uniqueness, but also true expertise in the field.   --- ### B2B Qualitative Research > Maximize your research investment with InnovateMR's consulting services. From project planning to data analysis, our expert team will help guide your research strategy for high-value insights and competitive advantage. - Published: 2023-03-23 - Modified: 2023-06-09 - URL: https://www.innovatemr.com/b2b-qualitative-research/ --- ### InnovateMR DIY Privacy Policy > InnovateMR understands the importance of your personal privacy. - Published: 2023-03-21 - Modified: 2024-08-23 - URL: https://www.innovatemr.com/innovatemr-diy-privacy-policy/ Last Updated: April 27, 2023 This privacy policy (“Policy”) is posted by Innovate MR, LLC (“we,” “us,” or “Innovate”), and governs uses of the InnovateMR DIY platform, including the services available thereon (collectively, the “Platform”). We’ve developed this Privacy Policy to describe (1) your choices regarding your personal information; and (2) how we ensure the privacy of customers who use the Platform. 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By using the Site or participating in Innovate-branded or Survey Surfing-branded research, you consent to the terms of this Policy, and this Policy forms a binding agreement between you and Innovate. If you do not agree with the terms of this Policy, do not... --- ### Speak to an Expert > Contact Innovate MR for more information about our online panels and sampling services. Visit one of our B2B market research firms across the globe. - Published: 2023-02-06 - Modified: 2023-02-24 - URL: https://www.innovatemr.com/contact/ --- ### Request A Demo > Take the first step in revolutionizing your market research with a demo of InnovateMR's cutting-edge solutions. Request a demo today to see how we can help you get better insights faster. - Published: 2022-12-28 - Modified: 2023-02-21 - URL: https://www.innovatemr.com/request-a-demo/ --- ### Careers > InnovateMR is hiring. Looking to join a fast-growing, global online sampling firm with an incredible culture? Visit our career postings and apply today. - Published: 2022-12-28 - Modified: 2025-01-06 - URL: https://www.innovatemr.com/careers/ There are currently no job openings available, but we’re always excited to connect with talented individuals. Please feel free to submit your resume below, and we’ll keep it on file for future opportunities! --- ### Survey Programming & Hosting > InnovateMR offers data collection services to help you deliver faster insights to your clients. Our services include programming, hosting, and more. - Published: 2022-12-28 - Modified: 2023-03-02 - URL: https://www.innovatemr.com/survey-programming/ --- ### Consulting > Maximize your research investment with InnovateMR's consulting services. From project planning to data analysis, our expert team will help guide your research strategy for high-value insights and competitive advantage. - Published: 2022-12-28 - Modified: 2023-03-28 - URL: https://www.innovatemr.com/consulting/ --- ### Find Your Audience > Find and connect with the right research audiences for your next project with InnovateMR. Get instant pricing and feasibility with our online platform. - Published: 2022-12-22 - Modified: 2023-04-07 - URL: https://www.innovatemr.com/find-your-audience/ --- ### Audience Sampling > InnovateMR offers audience sampling services to power research projects globally. Find cereal purchasers in Canada, tech decision-makers in South Korea or moms with babies in the US with our innovative panel recruitment programs. - Published: 2022-12-21 - Modified: 2023-05-15 - URL: https://www.innovatemr.com/sampling/ --- ### Work With Experts > Managed Services Dashboard is a custom designed tool that provides a lean and transparent environment for hosting comparative analysis, study management, resource allocation and task tracking. - Published: 2022-12-19 - Modified: 2024-06-12 - URL: https://www.innovatemr.com/work-with-experts/ --- ### Insights > Read the newest insights from InnovateMR. Read more about our survey panels, Industry news and commentary, and updates from the company. - Published: 2022-12-19 - Modified: 2023-03-29 - URL: https://www.innovatemr.com/insights/ --- ### Do It Yourself > Our innovative recruitment strategies and patented panel measurement technology helps you understand the right audiences, and have confidence in your results. - Published: 2022-12-16 - Modified: 2023-03-08 - URL: https://www.innovatemr.com/do-it-yourself/ What is InnovateMR DIY? Designed to execute agile survey creation, sample procurement, field management, fraud mitigation, and rapid reporting, InnovateMR’s DIY platform fits the custom needs of every unique client. --- ### About > Get to know the team behind InnovateMR, the market research company founded by industry pioneers. With a focus on innovation and a commitment to quality, we're leading the way in targeted samples and DIY sampling technology. - Published: 2022-12-16 - Modified: 2024-08-28 - URL: https://www.innovatemr.com/about/ --- ### Home > Let InnovateMR handle your audience sampling, from survey programming to data delivery. InnovateMR has the expertise to elevate your market research. - Published: 2022-12-14 - Modified: 2024-08-29 - URL: https://www.innovatemr.com/ --- --- ## Webinars ### Beyond Words: How Nonverbal Intelligence and AI are Transforming Face-to-Face Research - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://www.innovatemr.com/webinars/beyond-words-how-nonverbal-intelligence-and-ai-are-transforming-face-to-face-research/ - Categories: B2B Artificial intelligence is revolutionizing the way we analyze human behavior, but can it truly replace human intuition? Join us for an exclusive webinar featuring David Schneer, Ph. D. , CEO of Merrill Research, and Alex Baranpuria, SVP of Global Strategic Growth & Development at InnovateMR + Ivy Exec, as they unveil groundbreaking insights into how AI-backed microexpression analysis is reshaping qualitative research. David will share findings from a recent study in which software algorithms were used to analyze facial microexpressions during interviews with Ivy Exec’s expert network. The research explored key differences between AI-detected emotional cues and human interpretations, revealing where AI excels, where it falls short, and how a hybrid approach combining AI with human expertise leads to the most accurate insights. This discussion will highlight how microexpressions—brief, involuntary facial expressions—serve as crucial indicators of hidden emotions, often revealing discrepancies between what participants say and what their bodies reveal. By integrating AI and body language, we can uncover deeper emotional drivers that impact decision-making. Key Takeaways: ✅ How AI detects and interprets facial microexpressions in interviews✅ Real-world insights: AI analysis vs. human observation in qualitative research✅ The role of expert networks in refining AI-driven behavioral analysis✅ Why AI alone isn’t enough—how human expertise enhances emotional intelligence in research Join us for this insightful discussion on the future of AI-enhanced qualitative research and discover how to unlock deeper consumer and B2B insights using cutting-edge technology. --- ### AI's Reality Check: Vendors Bring Hype to a Market Hungry for Solutions > This is a must-see webinar for organizations producing AI solutions. Your buyers are being crushed under incessant pitches, and when they do investigate solutions, those solutions often woefully under-deliver. Alex Baranpuria, Co-Founder of Ivy Exec and Scott Swigart, SVP of AI Innovation & Technology at Shapiro+Raj, will dive deep into the real-world struggles and challenges organizations face with AI adoption. - Published: 2024-05-21 - Modified: 2024-05-21 - URL: https://www.innovatemr.com/webinars/ais-reality-check-vendors-bring-hype-to-a-market-hungry-for-solutions/ This is a must-see webinar for organizations producing AI solutions. Your buyers are being crushed under incessant pitches, and when they do investigate solutions, those solutions often woefully under-deliver. Alex Baranpuria, Co-Founder of Ivy Exec and Scott Swigart, SVP of AI Innovation & Technology at Shapiro+Raj, will dive deep into the real-world struggles and challenges organizations face with AI adoption. You'll hear insights on the following topics: The tug-of-war between established vendors and AI-first startups The rapid evolution of AI technology In-house AI solutions AI missteps in large enterprises Never-ending pitches and opportunities In addition to discussing these challenges, we'll showcase how Shapiro and Raj can provide a comprehensive, adaptive approach to AI buyer research. Learn how they can enhance your AI strategy and deliver for buyers. Don't miss this opportunity to navigate the AI conundrum with confidence and gain actionable strategies to meet the market opportunity. *Exclusive, special bonus offering from Ivy Exec has expired* --- ### The Future in Focus - NewMR Webinar - Published: 2024-02-07 - Modified: 2024-02-07 - URL: https://www.innovatemr.com/webinars/the-future-in-focus-newmr-webinar/ Check out this clip of "The Future in Focus" NewMR Webinar that took place on January 31, 2024, featuring our very own CEO, Lisa Wilding-Brown! Gain invaluable insights into the cutting-edge realms of Conversation AI, Future-Focused Concept Testing, Quality Trends, and the Automation of Research. This dynamic event showcased the path forward for market research professionals, offering a glimpse into the innovative strategies shaping the industry's future. --- ### The AI Advantage: B2B Marketing with a Generative Twist > A transformative webinar titled "The AI Advantage: B2B Marketing with a Generative Twist," where Scott Swigart, the Senior Vice President of the Technology Group at Shapiro + Raj, will guide you through the profound impact of Generative AI on the world of marketing. - Published: 2023-11-15 - Modified: 2023-11-15 - URL: https://www.innovatemr.com/webinars/the-ai-advantage-b2b-marketing-with-a-generative-twist/ Join us for a transformative webinar titled "The AI Advantage: B2B Marketing with a Generative Twist," where Scott Swigart, the Senior Vice President of the Technology Group at Shapiro + Raj, will guide you through the profound impact of Generative AI on the world of marketing. Despite widespread media coverage, Generative AI, or GenAI, has yet to see deep adoption in the mainstream. While many companies are experimenting with this technology, its utilization remains relatively shallow. Marketing leaders, however, hold an optimistic view of GenAI, even though concerns and reservations create tensions in the industry. In this webinar, we will delve into the challenges and barriers hindering GenAI adoption and explore how the future of GenAI will reshape the skillsets required by marketers. Key Takeaways: Gain insights into the current state of Generative AI adoption in B2B marketing. Understand the challenges and barriers that marketers face when implementing GenAI. Discover how GenAI can accelerate content creation and its potential impact on marketing. Explore the evolving role and skillsets of marketers as GenAI becomes more widespread. Envision the future of GenAI and its transformative potential in the marketing landscape. --- ### Leading Voices from Microsoft and PayPal Weigh in on the Future of AI - Published: 2023-09-21 - Modified: 2024-08-23 - URL: https://www.innovatemr.com/webinars/leading-voices-from-microsoft-and-paypal-weigh-in-on-the-future-of-ai/ - Categories: Industry Learning We are excited to invite you to a one-hour virtual webinar, "Leading Voices from Microsoft and PayPal Weigh in on the Future of AI: Don’t get left behind. Lean into AI with our Custom-Curated Advisory Panel," to help you understand how to successfully integrate AI technology and use it to create better customer experiences and set trends for the future. Our AI panel is made up of world-renowned experts who will share their experience for you to make informed decisions about current and future AI technology investments. Here’s what you can gain from this webinar: Understand the potential of AI for your business Learn effective ways to use AI to gain insight Get a competitive edge by incorporating AI to stay ahead Discover strategies to make your AI investments more efficient How a customized AI advisory panel specific to your industry can help you maximize your business' potential --- ### GRIT Forum 2023: Technology & Methodology Trends - Published: 2023-04-20 - Modified: 2023-07-25 - URL: https://www.innovatemr.com/webinars/grit-forum-2023/ Join us for an in-depth discussion about adoption levels of the ever-expanding tool box of methods and technology, with an emphasis on what drives the selection of methods and partners. Five panelists including InnovateMR's SVP Global Innovation & Product Strategy, Amanda Keller-Grill, provide unique perspectives on the broader topic, each presenting highlights from the specific subtopics from their commentary. --- ### The Multicultural Insights Collective: How Words Matter for the Future of Work - Published: 2023-04-06 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/webinars/the-multicultural-insights-collective-how-words-matter-for-the-future-of-work/ In 2021, The Multicultural Insights Collective embarked on a year-long research project with four phases called "Words Matter "to identify best practices for speaking internally and externally about racial justice, diversity, equity, inclusion, and representation. Our collective, which includes Lisa Wilding-Brown, from InnovateMR, Kerry Edelstein from Research Narrative, Inc. , Michaela Mora, IPC, MSMR, UXMC, from Relevant Insights, Damion Taylor from Prometheus Digital Studio, Delphyne Lomax Taylor, from V & L Research and Consulting, and Candace Hokett, from CHH Consulting, is getting ready to launch our next research initiative related to the future of work through a multicultural lens. We are kicking it off with the webinar "How Words Matter for the Future of Work. " Our team will share original research from the Words Matter project on how we should talk about diversity, equity, and inclusion to drive workplace equity and elevate business outcomes. We'll also address how to manage backlash by understanding different personas of skepticism and offering insights for researching and implementing multicultural and DEI initiatives. --- ### Data Quality Technology at IIEX Asia Pacific - APAC Managing Director Sandeep Singh - Published: 2023-02-06 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/webinars/data-quality-technology-at-iiex-asia-pacific-apac-managing-director-sandeep-singh/ Our very own Sandeep Singh, APAC Managing Director, was a featured speaker at Greenbook's IIEX Asia Pacific on February 6th 2023. His presentation, Technology & Transparency: Top Tips for Better Data Quality, was filled with incredibly insightful, must-have tips in navigating the market research data quality sphere. --- ### Sandeep Singh on Data Quality & Speed to Insights | As Seen on ESOMAR TV 2022 - Published: 2022-09-28 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/webinars/sandeep-singh-on-data-quality-speed-to-insights-as-seen-on-esomar-tv-2022/ InnovateMR's Managing Director, Asia Pacific, Sandeep Singh, speaks on data quality, speed to insights, and how researchers can work to tackle both at the 2022 ESOMAR Congress TV Livestream. --- ### Q&A with Kristin Luck and Lisa Wilding-Brown - Published: 2022-08-09 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/webinars/qa-with-kristin-luck-and-lisa-wilding-brown/ With the exciting news of Kristin Luck joining InnovateMR's Board of Directors, CEO Lisa Wilding-Brown sits down with Kristin to talk about her new appointment, the current landscape of the insights industry, and how businesses can best mitigate risk in a volatile market. Tune in here for this insightful conversation! --- ### TMRE @ Home 2022 | The Next Big Opportunity for Brands - Published: 2022-08-09 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/webinars/tmre-home-2022-the-next-big-opportunity-for-brands/ InnovateMR's Amanda Keller-Grill, Senior Vice President of Global Innovation & Product Strategy, was live on TMRE @ Home on June 9th, 11 AM EST. She talked about the next big opportunity for brands in today's ever-evolving consumer landscape with esteemed insights leaders Jessica Gaedeke, Bridget Nelson, Annie Melnic, and Tripp Hughes. --- ### Swiping Right: Living in the Tinder Sampling Ecosystem - Published: 2022-08-09 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/webinars/swiping-right-living-in-the-tinder-sampling-ecosystem/ With more options available at the swipe of a fingertip, there is increased competition for the attention of every survey participant. While a desktop-only date may have worked in years past, respondents today are looking for flexible relationships that best serve their time and interests. Participants aren’t looking for dead-end relationships with long LOIs, low incentives, and low conversion rates; they are looking for fun, trust, and valuable partnerships. With other challenges like cheating and deception on the rise, how do you get to the altar with your target audience and build a do-it-together partnership? Learn more with InnovateMR sampling expert, Sandy Casey. --- ### Let's Get Real: There is No Silver Bullet for Cyberfraud | Lisa Wilding-Brown at MRS Impact - Published: 2022-08-09 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/webinars/lets-get-real-there-is-no-silver-bullet-for-cyberfraud-lisa-wilding-brown-at-mrs-impact/ Take a deep dive into the inner workings of a survey fraudster: how they operate and the methods behind their business. InnovateMR's CEO Lisa Wilding-Brown takes a closer look into world of fraud to better understand their approach and motives. --- ### Empowerment & Accessibility: Leveling the Playing Field in the Era of Directional Research - Published: 2021-10-19 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/webinars/empowerment-accessibility-leveling-the-playing-field-in-the-era-of-directional-research/ Within the last decade, more and more questions are being answered without traditional market research. Methodologies need to keep up with the new customers of today who demand instant gratification from brands. New emerging technologies are empowering businesses to champion their own research and make more data-driven decisions. Topics covered: ➤ The current state of consumer demand, centered on instant gratification. ➤ How these new trends are informing new technologies and the democratization of research. ➤ How anyone with research-related questions can leverage technology to access faster answers that inform better decision-making. Insights Experts: ➤ Amanda Keller-Grill, SVP, Global Innovation & Product Strategy at InnovateMR ➤ Walter Rankin, Vice Provost for Graduate, Professional, & Continuing Education at Fairfield University ➤ Ray Poynter, Market Research Thought Leader and Founder/Chair at NewMR --- ### Moving at the Speed of Life: Research in Today's On-Demand Climate - Quirk's Chicago 2021 - Published: 2021-10-04 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/webinars/moving-at-the-speed-of-life-research-in-todays-on-demand-climate-quirks-chicago-2021/ --- ### Inside the Researcher Mindset ft. G3 Translate, Logica, InnovateMR, Nuance, Women in Research (WIRe) - Published: 2021-09-03 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/webinars/inside-the-researcher-mindset-ft-g3-translate-logica-innovatemr-nuance-women-in-research-wire/ In this webinar, Inside the Researcher Mindset, Lisa Wilding-Brown, Sequoyah “DataBae” Glenn, MBA, Lilah Raynor (Koski), Melissa Valenzuela, and William Leach explored how the events of the last 15 months have shaped the outlook of research professionals worldwide. Thank you to Logica Research, G3 Translate, Nuance (a Decision Analyst Company), Women In Research (WIRe), ESOMAR, and Insights Association for supporting this project! --- ### Economics of Diversity - Idea Forum Panel Discussion for Inclusion, Diversity, & Access in Insights - Published: 2021-09-03 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/webinars/economics-of-diversity-idea-forum-panel-discussion-for-inclusion-diversity-access-in-insights/ This is a recorded panel discussion, The Economics of Diversity, where Kerry Edelstein, Michaela Mora, Damion Taylor, Lisa Wilding-Brown, and Candance Hokett come together to advance inclusion, diversity, equity, and access in insights. Thank you Multicultural Insights Collective (MIC) and Insights Association for supporting this discussion! --- ### Joy is a Choice - Live Webinar Recording - Published: 2021-06-04 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/webinars/joy-is-a-choice-live-webinar-recording/ With the pandemic altering so many aspects of the human experience, it has challenged us in how we think about mental health, what it means to prioritize well-being, and lead a joyful life. This esteemed panel discusses insightful joyful living research, conducted by Quandrum with the InnovateMR Vision Suite™, and how you can activate joy in your daily life for greater purpose and productivity. --- ### Voices of Equity: Addressing America’s Racial Equity Crisis - Published: 2020-11-17 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/webinars/voices-of-equity-addressing-americas-racial-equity-crisis/ "Voices of Equity: Addressing America's racial equity crisis through inclusive research & unifying language" uncovers findings from a recent study aimed at understanding the importance of various social causes and how Americans engage with these issues and the language behind them. Our survey explored: • The common themes Americans collectively care about as well as the movements that unite vs. divide us. • The realities of hashtag advocacy within the social media stratosphere and how the use of hashtags can confuse, divide, and even alienate the very groups they intend to engage. • The awareness and fluency on the language of diversity and how this drives the emotional association of long-established as well as newly emerging vernacular. • The influence of social media and news consumption on our experiential perspectives and their impact on our relationship with others. This webinar and panel discussion features members from the Multicultural Insights Collective, a diverse community of thought-leaders in research who believe representation is a critical business imperative that requires discipline, education, and knowledge-based action. --- ### The Growing Demand of CBD - Published: 2020-11-11 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/webinars/the-growing-demand-of-cbd/ New consumer segments are shifting to a lifestyle infused with CBD, with major impacts on shopping and buying habits. As mainstream consumer brands look to understand this trend and capitalize on the demand for CBD and cannabis overall, consumer insights on all aspects of the dynamic cannabis market have taken on critical importance. Join Lisa Wilding-Brown (Chief Research Officer, InnovateMR), Mike Luce (CEO & Founder, High Yield Insights), Alexandra Curley (Senior Consultant, High Yield Insights), and Maggie Cowee (Senior Consultant, High Yield Insights) as they discuss the opportunities for growth in the booming CBD market. --- ### COVID-19 Consumer Study Wave 3 Webinar - Published: 2020-06-03 - Modified: 2023-04-06 - URL: https://www.innovatemr.com/webinars/covid-19-consumer-study-wave-3-webinar/ Are your assumptions about consumers still valid? Segmentation expert Hilary DeCamp, Chief Research Officer at LRW, teams up with InnovateMR's Lisa Wilding-Brown to explore how the pandemic is shaping consumer trends in the US, in this special webinar event. Based on research and development of four Coronavirus Coping Cohorts, dive into how each group is approaching the "new normal". - Which segments will be the first to re-enter the economy? - How are opinions on social distancing changing? - How is confidence in government and business response evolving? - What companies are getting it right, and who is missing the mark, according to consumers? --- --- ## Case Studies ### Segmentation Golfer Study - Published: 2025-02-17 - Modified: 2025-02-17 - URL: https://www.innovatemr.com/case-studies/segmentation-golfer-study/ - Case Study Industries: Entertainment - Case Study Regions: North America An InnovateMR partner conducted a segmentation study focusing on golf enthusiasts in the U. S. The study aimed to understand different golfer profiles, behaviors, and preferences, providing valuable insights into this specialized audience. --- ### Social Media Food Advertisement: LatinX 13-17 year old teens - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/social-media-food-advertisement-latinx-13-17-year-old-teens/ - Case Study Industries: Technology & Applications, DEI - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner conducted a study looking to measure the mechanisms underlying the influence of social media food advertisement on adolescents’ eating behavior. This client required targeted LatinX teens ages 13-17. An InnovateMR partner conducted a study looking to measure the mechanisms underlying the influence of social media food advertisement on adolescents’ eating behavior. This client required targeted LatinX teens ages 13-17. --- ### iPhone Users - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/iphone-users/ - Case Study Industries: Technology & Applications - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner conducted a study in the United States targeting iPhone users between the ages of 18-69 and collected personal identifiable information from each. Collection occurred when the participant was asked to download an app for passive metering. An InnovateMR partner conducted a study in the United States targeting iPhone users between the ages of 18-69 and collected personal identifiable information from each. Collection occurred when the participant was asked to download an app for passive metering. --- ### Passive Metering Longitudinal Recruitment Study - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/passive-metering-longitudinal-recruitment-study/ - Case Study Industries: Technology & Applications - Case Study Research Types: Quantitative - Case Study Regions: APAC An InnovateMR partner required a longitudinal recruitment study for passive metering on a downloaded application. The applicants were required to download a monitoring app, with their express permission, to measure how long they kept the application on their phone, as well as respondent PII (email and telephone number). An InnovateMR partner required a longitudinal recruitment study for passive metering on a downloaded application. The applicants were required to download a monitoring app, with their express permission, to measure how long they kept the application on their phone, as well as respondent PII (email and telephone number). --- ### Private Equity Study - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/private-equity-study/ - Case Study Industries: Private Equity - Case Study Research Types: Quantitative - Case Study Regions: APAC, EMEA, North America An InnovateMR partner required completes from people who were part of mid-market private equity firms involved in a merger or acquisition deal within the past two years or with the likelihood of being involved in a merger or acquisition within the next two years. An InnovateMR partner required completes from people who were part of mid-market private equity firms involved in a merger or acquisition deal within the past two years or with the likelihood of being involved in a merger or acquisition within the next two years. --- ### Diabetes & Digital Health Survey - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/diabetes-digital-health-survey/ - Case Study Industries: Healthcare - Case Study Research Types: Quantitative - Case Study Regions: APAC, EMEA, North America A brand new InnovateMR partner required completes from respondents with Type 1 and Type 2 Diabetes in the US, Germany, France, Italy and China. A brand new InnovateMR partner required completes from respondents with Type 1 and Type 2 Diabetes in the US, Germany, France, Italy and China. --- ### Heart Attack Patients - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/heart-attack-patients/ - Case Study Industries: Healthcare - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner conducted a study in the United States targeting heart attack patients on specific treatment protocols. It focused on individuals experiencing heart disease, high cholesterol, or heart attacks. An InnovateMR partner conducted a study in the United States targeting heart attack patients on specific treatment protocols. It focused on individuals experiencing heart disease, high cholesterol, or heart attacks. --- ### Pain Management B2C Study - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/pain-management-b2c-study/ - Case Study Industries: Healthcare - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required insights from users of pain management services (specifically chiropractic care), in the Midwestern United States with minimum quota requirements in Chicago and Milwaukee to gauge perception and consumer buying behavior. An InnovateMR partner required insights from users of pain management services (specifically chiropractic care), in the Midwestern United States with minimum quota requirements in Chicago and Milwaukee to gauge perception and consumer buying behavior. --- ### In-Game Advertisement DMs Qualitative Study - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/in-game-advertisement-dms-qualitative-study/ - Case Study Industries: Gaming - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR partner required insights from in-game advertisement decision makers at well- known companies with over 1,000 employees. An InnovateMR partner required insights from in-game advertisement decision makers at well- known companies with over 1,000 employees. --- ### Mobile Game Developer Study - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/mobile-game-developer-study/ - Case Study Industries: Gaming - Case Study Research Types: Quantitative - Case Study Regions: APAC, North America An InnovateMR partner required completes from pay to earn game developers in the United States and Vietnam. An InnovateMR partner required completes from pay to earn game developers in the United States and Vietnam. --- ### Alcohol Eye-Tracking Study - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/alcohol-eye-tracking-study/ - Case Study Industries: Food & Beverage - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required consumer sentiments from United States census-representative consumers of alcohol (21+) who consented to eye-tracking as they watched an advertisement. An InnovateMR partner required consumer sentiments from United States census-representative consumers of alcohol (21+) who consented to eye-tracking as they watched an advertisement. --- ### Annual US Alcohol Tracker - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/annual-us-alcohol-tracker/ - Case Study Industries: Food & Beverage - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required consumer sentiments from United States census-representative consumers of alcohol in the third installment of this multi-year tracker. From this, they also required completes per various drink types (e.g. wine, beer, etc) representative by region. An InnovateMR partner required consumer sentiments from United States census-representative consumers of alcohol in the third installment of this multi-year tracker. From this, they also required completes per various drink types (e. g. wine, beer, etc) representative by region. --- ### International Movie Screening - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/international-movie-screening/ - Case Study Industries: Entertainment - Case Study Research Types: Quantitative - Case Study Regions: APAC An InnovateMR partner conducted an international movie screening in India to gather sentiments around plot, delivery, and distribution. Targeting included general population ages 18-54. An InnovateMR partner conducted an international movie screening in India to gather sentiments around plot, delivery, and distribution. Targeting included general population ages 18-54. --- ### Detroit Community Study - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/detroit-community-study/ - Case Study Industries: DEI - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required completes from 18-70 year olds in the Detroit designated market area. An InnovateMR partner required completes from 18-70 year olds in the Detroit designated market area. --- ### Business Travelers - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/business-travelers/ - Case Study Industries: B2B - Travel - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required completes from United States business travelers with a Herfindahl–Hirschman Index of $75k+. This client had prior success with InnovateMR on a similar project and requested their previous PM personally by name. This was in part due to InnovateMR’s client pod system that strategically pairs PMs to clients and keeps them together throughout their entire customer lifetime. This enabled our client to save time and maintain consistent support throughout the project. An InnovateMR partner required completes from United States business travelers with a Herfindahl–Hirschman Index of $75k+. This client had prior success with InnovateMR on a similar project and requested their previous PM personally by name. This was in part due to InnovateMR’s client pod system that strategically pairs PMs to clients and keeps them together throughout their entire customer lifetime. This enabled our client to save time and maintain consistent support throughout the project. --- ### Enterprise & Mid-Market Telecom Decision Makers - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/enterprise-mid-market-telecom-decision-makers/ - Case Study Industries: B2B - Telecom - Case Study Research Types: Quantitative - Case Study Regions: North America To support the rush job of an InnovateMR partner, the team conducted a swift national study focused on Enterprise (2,000+ full time employees) and Mid-Market ( To support the rush job of an InnovateMR partner, the team conducted a swift national study focused on Enterprise (2,000+ full time employees) and Mid-Market ( --- ### B2B Legal Software Study - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/b2b-legal-software-study/ - Case Study Industries: B2B - Software - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required precise targeting to capture business sentiments about specific legal software from professionals who work in the legal field. These targeted titles included: Legal IT Lead, Legal Ops, C-Suite & Executives, Chief Legal Officer, In-house Counsel, General Council, Attorney, Managing Attorney, etc. An InnovateMR partner required precise targeting to capture business sentiments about specific legal software from professionals who work in the legal field. These targeted titles included: Legal IT Lead, Legal Ops, C-Suite & Executives, Chief Legal Officer, In-house Counsel, General Council, Attorney, Managing Attorney, etc. --- ### Business Software Decision Makers - Published: 2023-10-17 - Modified: 2023-11-07 - URL: https://www.innovatemr.com/case-studies/business-software-decision-makers/ - Case Study Industries: B2B - Software - Case Study Research Types: Quantitative - Case Study Regions: APAC, EMEA, North America An InnovateMR partner required completes from procurement or decision makers regarding software and renewals within Accounting, HR, and Operations in France, Denmark, United Kingdom, United States, and South Africa. Qualified roles and industries included business owners/founders, C-Suite executives, and key departmental management in IT, finance, and HR. This survey was offered in three languages: English, French, and German. An InnovateMR partner required completes from procurement or decision makers regarding software and renewals within Accounting, HR, and Operations in France, Denmark, United Kingdom, United States, and South Africa. Qualified roles and industries included business owners/founders, C-Suite executives, and key departmental management in IT, finance, and HR. This survey was offered in three languages: English, French, and German. --- ### Pricing and Trust Study - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/pricing-and-trust-study/ - Case Study Industries: B2B - Software - Case Study Research Types: Quantitative - Case Study Regions: APAC, EMEA, North America An InnovateMR partner required insights from business to business (B2B) decision makers (DMs) and end users in the US, Canada and EMEA. The B2B DMs were purchasers of 3rd party IT and procurement tools such as Outlook, GSuite, Slack, Zoom, Bevy, Phenom, Calendly, Quora, H1, Warmly, Graduway, Zendesk, and Hopin. An InnovateMR partner required insights from business to business (B2B) decision makers (DMs) and end users in the US, Canada and EMEA. The B2B DMs were purchasers of 3rd party IT and procurement tools such as Outlook, GSuite, Slack, Zoom, Bevy, Phenom, Calendly, Quora, H1, Warmly, Graduway, Zendesk, and Hopin. --- ### Sales Tech Landscape Study - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/sales-tech-landscape-study/ - Case Study Industries: B2B - Software - Case Study Research Types: Quantitative - Case Study Regions: APAC, EMEA An InnovateMR partner required insights from sales professionals including sales operations roles for companies with more than 20 employees in the United States, United Kingdom, Canada, Germany, Spain, France, Ireland, Italy, the Netherlands, India, Australia, and New Zealand. Qualified companies needed to have more than 6 sales employees. An InnovateMR partner required insights from sales professionals including sales operations roles for companies with more than 20 employees in the United States, United Kingdom, Canada, Germany, Spain, France, Ireland, Italy, the Netherlands, India, Australia, and New Zealand. Qualified companies needed to have more than 6 sales employees. --- ### Small to Medium Sized Business Global International Business Study - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/small-to-medium-sized-business-global-international-business-study/ - Case Study Industries: B2B - Small Business - Case Study Research Types: Quantitative - Case Study Regions: EMEA An InnovateMR partner required completes from full-time or part-time Small Business Owners in the United States, United Kingdom, France, Germany, Australia, and China. An InnovateMR partner required completes from full-time or part-time Small Business Owners in the United States, United Kingdom, France, Germany, Australia, and China. --- ### Contact Center DMs at Mid-Sized Companies - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/contact-center-dms-at-mid-market-companies/ - Case Study Industries: B2B - Marketing - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required business sentiments from Contact Center Decision Makers at mid-market companies with more than 500 employees with a 3-day turnaround time. An InnovateMR partner required business sentiments from Contact Center Decision Makers at mid-market companies with more than 500 employees with a 3-day turnaround time. --- ### Marketing & Advertising Professionals - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/marketing-advertising-professionals/ - Case Study Industries: B2B - Marketing - Case Study Research Types: Quantitative - Case Study Regions: APAC, North America An InnovateMR partner conducted an international discovery study to gauge sentiment on the value propositions of social media platforms, including Facebook. The team targeted marketing and advertising managers and above at agencies and consultancies in Canada, Mexico, Singapore, Philippines, Thailand, Vietnam, and Indonesia. An InnovateMR partner conducted an international discovery study to gauge sentiment on the value propositions of social media platforms, including Facebook. The team targeted marketing and advertising managers and above at agencies and consultancies in Canada, Mexico, Singapore, Philippines, Thailand, Vietnam, and Indonesia. --- ### Multi-Country Data Tool and Analytics Solutions - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/multi-country-data-tool-and-analytics-solutions/ - Case Study Industries: B2B - IT - Case Study Research Types: Quantitative - Case Study Regions: APAC, EMEA, North America An InnovateMR partner conducted a multi-country B2B study in the United States, Germany, and Japan targeting information workers (IW) who use data tools and IT decision makers/business decision makers who use analytics solutions. Surveyed audiences had mixed employee pool sizes. An InnovateMR partner conducted a multi-country B2B study in the United States, Germany, and Japan targeting information workers (IW) who use data tools and IT decision makers/business decision makers who use analytics solutions. Surveyed audiences had mixed employee pool sizes. --- ### ITDMs at Mid-Market Companies - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/itdms-at-mid-market-companies/ - Case Study Industries: B2B - IT - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required precise targeting to capture business sentiments from IT decision makers and IT influencers at mid-marketing and enterprise companies with more than 500 employees. An InnovateMR partner required precise targeting to capture business sentiments from IT decision makers and IT influencers at mid-marketing and enterprise companies with more than 500 employees. --- ### Insurance Decision Makers - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/insurance-decision-makers/ - Case Study Industries: B2B - Insurance - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner conducted a US-based study focusing on C-Level, senior executives, and legal council at companies with more than 500+ full-time employees. These executives in select industries also needed to work in risk management, finance, operations, and legal departments and have employee insurance decision-making power. An InnovateMR partner conducted a US-based study focusing on C-Level, senior executives, and legal council at companies with more than 500+ full-time employees. These executives in select industries also needed to work in risk management, finance, operations, and legal departments and have employee insurance decision-making power. --- ### Hiring & Corporate Learning Decision Makers - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/hiring-corporate-learning-decision-makers/ - Case Study Industries: B2B - HR - Case Study Research Types: Quantitative - Case Study Regions: APAC, EMEA, North America An InnovateMR partner required completes from hiring and corporate learning decision makers in various countries. An InnovateMR partner required completes from hiring and corporate learning decision makers in various countries. --- ### Financial Plan Investors with 401K Assets - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/financial-plan-investors-with-401k-assets/ - Case Study Industries: B2B - Finance - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner conducted a US-based study focused on financial plan investors with 401K assets. These participants had to work in human resources, finance, and/or own a business with a company employee size of 200-700. An InnovateMR partner conducted a US-based study focused on financial plan investors with 401K assets. These participants had to work in human resources, finance, and/or own a business with a company employee size of 200-700. --- ### Executive DMs of FinTech Services - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/executive-dms-of-fintech-services/ - Case Study Industries: B2B - Finance - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner conducted a US-based study focusing on C-Level and IT executives at companies with more than 100 full-time employees and a revenue above $50M annually. These executives in select industries also needed to be fintech decision makers in charge of company-wide technology adoption. An InnovateMR partner conducted a US-based study focusing on C-Level and IT executives at companies with more than 100 full-time employees and a revenue above $50M annually. These executives in select industries also needed to be fintech decision makers in charge of company-wide technology adoption. --- ### B2B Retail & Employee Study - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/b2b-retail-employee-study/ - Case Study Industries: B2B - eCommerce - Case Study Research Types: Quantitative - Case Study Regions: North America A brand new InnovateMR partner required high-level retail full time employees (C-Suite level, VP, Director), in the US in the following industries: food/drug (fast moving consumer goods), specialty (electronics, furniture, hardware, home improvement, pet), apparel/footwear, department store, and mass or E-Commerce. A brand new InnovateMR partner required high-level retail full time employees (C-Suite level, VP, Director), in the US in the following industries: food/drug (fast moving consumer goods), specialty (electronics, furniture, hardware, home improvement, pet), apparel/footwear, department store, and mass or E-Commerce. --- ### eCommerce Websites - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/ecommerce-websites/ - Case Study Industries: B2B - eCommerce - Case Study Research Types: Quantitative - Case Study Regions: APAC An InnovateMR partner conducted an international study focused on entrepreneurial sentiments towards multiple e-commerce hosting sites. This study required high-quality vetted B2B respondents. An InnovateMR partner conducted an international study focused on entrepreneurial sentiments towards multiple e-commerce hosting sites. This study required high-quality vetted B2B respondents. --- ### eCommerce Decision Makers - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/ecommerce-decision-makers/ - Case Study Industries: B2B - eCommerce - Case Study Research Types: Quantitative - Case Study Regions: EMEA, North America An InnovateMR partner conducted a study looking to measure business sentiments from eCommerce decision makers who sell products or services online with a company revenue of $250K - $20M per year. This study included multi-country fielding for the United States, the United Kingdom, France, and Germany. An InnovateMR partner conducted a study looking to measure business sentiments from eCommerce decision makers who sell products or services online with a company revenue of $250K - $20M per year. This study included multi-country fielding for the United States, the United Kingdom, France, and Germany. --- ### Diversity Equity and Inclusion B2B - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/diversity-equity-and-inclusion-b2b/ - Case Study Industries: B2B - DEI - Case Study Research Types: Quantitative - Case Study Regions: EMEA, North America An InnovateMR partner required completes from business-to-business (B2B) and business-to-consumer (B2C) marketers in North America, Canada, and the United Kingdom. An InnovateMR partner required completes from business-to-business (B2B) and business-to-consumer (B2C) marketers in North America, Canada, and the United Kingdom. --- ### International Business Decision Makers - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/international-business-decision-makers/ - Case Study Industries: B2B - Case Study Research Types: Quantitative - Case Study Regions: APAC, EMEA, North America An InnovateMR partner conducted an international discovery study to gather business sentiments from decision makers in Digital and Technology, Energy and Resource, Chemicals and Materials, Capital Goods, Commercial and Professional Services, Consumer Goods and Services, Healthcare Semiconductors, Technology Hardware and Equipment, Info tech, and others in the United States, the United Kingdom, Germany, Singapore, and Japan. An InnovateMR partner conducted an international discovery study to gather business sentiments from decision makers in Digital and Technology, Energy and Resource, Chemicals and Materials, Capital Goods, Commercial and Professional Services, Consumer Goods and Services, Healthcare Semiconductors, Technology Hardware and Equipment, Info tech, and others in the United States, the United Kingdom, Germany, Singapore, and Japan. --- ### Latin Labor Workforce Study - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/latin-labor-workforce-study/ - Case Study Industries: B2B - Case Study Research Types: Quantitative - Case Study Regions: South America An InnovateMR partner required insights from individuals who performed labor for at least 20 hours a week for a single employer in Bolivia, Chile, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Peru, Venezuela, and Uruguay. An InnovateMR partner required insights from individuals who performed labor for at least 20 hours a week for a single employer in Bolivia, Chile, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Peru, Venezuela, and Uruguay. --- ### Multi-Country ITDMs - Published: 2023-10-17 - Modified: 2023-11-08 - URL: https://www.innovatemr.com/case-studies/multi-country-itdms/ - Case Study Industries: B2B - Case Study Research Types: Quantitative - Case Study Regions: APAC, EMEA, North America An InnovateMR partner conducted an international study focused on entrepreneurial sentiments from technology decision makers in 33 countries. It focused on manager-level professionals or higher working in technology sectors of their businesses. An InnovateMR partner conducted an international study focused on entrepreneurial sentiments from technology decision makers in 33 countries. It focused on manager-level professionals or higher working in technology sectors of their businesses. --- ### Electric Mini Excavators - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/electric-mini-excavators/ - Case Study Industries: Building Development & Manufacturing - Case Study Research Types: Quantitative - Case Study Regions: EMEA, North America An InnovateMR partner required completes from decision makers in the construction, property management, and engineering industry, (construction workers/contractors, architects, engineers, property managers/owners and skilled/professional tradespersons) with the decision making ability to purchase excavation tools. An InnovateMR partner required completes from decision makers in the construction, property management, and engineering industry, (construction workers/contractors, architects, engineers, property managers/owners and skilled/professional tradespersons) with the decision making ability to purchase excavation tools. --- ### Electrical Wiring Purchasing Trends - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/electrical-wiring-purchasing-trends/ - Case Study Industries: Building Development & Manufacturing - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required completes from commercial builder purchase decision makers (General Contractors, Sub-Contractors, Project Managers, Procurement Managers, Electricians) in the US to understand the purchase process as well as electrical wiring decisions for their projects. An InnovateMR partner required completes from commercial builder purchase decision makers (General Contractors, Sub-Contractors, Project Managers, Procurement Managers, Electricians) in the US to understand the purchase process as well as electrical wiring decisions for their projects. --- ### Electricians in the US - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/electricians-in-the-us/ - Case Study Industries: Building Development & Manufacturing - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required completes from electricians in the United States. These electricians could either work for a company or be a freelance contractor. An InnovateMR partner required completes from electricians in the United States. These electricians could either work for a company or be a freelance contractor. --- ### Consumer & Business Home Improvement - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/consumer-business-home-improvement/ - Case Study Industries: Building Development & Manufacturing - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required US homeowners who have completed or are looking to start a home improvement project in the last 24 months and US construction professionals including contractors, installers, and small builders involved in repair or refinishing, home or room remodeling, home/room renovation or home construction. An InnovateMR partner required US homeowners who have completed or are looking to start a home improvement project in the last 24 months and US construction professionals including contractors, installers, and small builders involved in repair or refinishing, home or room remodeling, home/room renovation or home construction. --- ### Multi-Country Industrial Cleaning DMs - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/multi-country-industrial-cleaning-dms/ - Case Study Industries: Building Development & Manufacturing - Case Study Research Types: Quantitative - Case Study Regions: EMEA, North America An InnovateMR partner conducted a multi-country B2B study in the United States, United Kingdom, France, and Singapore targeting industrial manufacturers of cleaning machines and contract cleaners/facility management, warehouse, and logistics focused on buyers of industrial cleaning machines. An InnovateMR partner conducted a multi-country B2B study in the United States, United Kingdom, France, and Singapore targeting industrial manufacturers of cleaning machines and contract cleaners/facility management, warehouse, and logistics focused on buyers of industrial cleaning machines. --- ### Manufacturing Hiring Decision Makers - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/manufacturing-hiring-dms/ - Case Study Industries: Building Development & Manufacturing - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner conducted a B2B study in the United States targeting Hiring DMs at manufacturers. It focused on human resources roles, or those with a manager or higher level. An InnovateMR partner conducted a B2B study in the United States targeting Hiring DMs at manufacturers. It focused on human resources roles, or those with a manager or higher level. --- ### UK Fire and Electric DMs - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/uk-fire-and-electric-dms/ - Case Study Industries: Building Development & Manufacturing - Case Study Research Types: Quantitative - Case Study Regions: EMEA An InnovateMR partner required completes from procurement decision makers (Safety Managers, Property/Facilities Directors, Security Directors, and Regional Managers) in the United Kingdom. These DMs specialized in installation and maintenance of fire suppression and detection as well as security systems, electrical testing, specialist earthing, surge protection (railway, networks), and lightening protection. An InnovateMR partner required completes from procurement decision makers (Safety Managers, Property/Facilities Directors, Security Directors, and Regional Managers) in the United Kingdom. These DMs specialized in installation and maintenance of fire suppression and detection as well as security systems, electrical testing, specialist earthing, surge protection (railway, networks), and lightening protection. --- ### US & Canada Construction Professionals - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/us-canada-construction-professionals/ - Case Study Industries: Building Development & Manufacturing - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required high-level (Owner, C-level, VP, Director, Manager) B2B construction professionals in the US and Canada in the following industries: plumbers, general contractors, electricians, or HVAC in the Construction, Manufacturing, Oil & Gas, Landscaping, or Home Services industry. An InnovateMR partner required high-level (Owner, C-level, VP, Director, Manager) B2B construction professionals in the US and Canada in the following industries: plumbers, general contractors, electricians, or HVAC in the Construction, Manufacturing, Oil & Gas, Landscaping, or Home Services industry. --- ### Foundation Product Test in the US - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/foundation-product-test-in-the-us/ - Case Study Industries: Beauty - Case Study Research Types: User Testing - Case Study Regions: North America An InnovateMR partner required a 2-week foundation makeup product test with women ages 18- 49 in the United States with a follow up survey. An InnovateMR partner required a 2-week foundation makeup product test with women ages 18- 49 in the United States with a follow up survey. --- ### Bath & Beauty Product Purchases in the US & Canada - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/bath-beauty-product-purchases-in-the-us-canada/ - Case Study Industries: Beauty - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required consumer sentiments from survey participants ages 16-55 in the US and Canada who have purchased specific bath and/or beauty products in the last 3 months. An InnovateMR partner required consumer sentiments from survey participants ages 16-55 in the US and Canada who have purchased specific bath and/or beauty products in the last 3 months. --- ### African American & Hispanic Hair Care Study - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/african-american-hispanic-hair-care-study/ - Case Study Industries: Beauty - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required consumer sentiments from African American and Hispanic women ages 15-59 who use specific types of hair care products. An InnovateMR partner required consumer sentiments from African American and Hispanic women ages 15-59 who use specific types of hair care products. --- ### Beauty and Skincare Tracker in the US - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/beauty-and-skincare-tracker-in-the-us/ - Case Study Industries: Beauty - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required consumer sentiments from participants who have purchased specific beauty products a minimum of 6 times within the past 12 months. An InnovateMR partner required consumer sentiments from participants who have purchased specific beauty products a minimum of 6 times within the past 12 months. --- ### Multi-Country Farmers - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/multi-country-farmers/ - Case Study Industries: Animal Care & Farming - Case Study Research Types: Quantitative - Case Study Regions: EMEA, North America An InnovateMR partner conducted a multi-country B2B study in the United States, United Kingdom, Germany, and Italy targeting farmers who used electric utility tractors in their business. An InnovateMR partner conducted a multi-country B2B study in the United States, United Kingdom, Germany, and Italy targeting farmers who used electric utility tractors in their business. --- ### Animal Industry Study - Published: 2023-10-17 - Modified: 2023-12-06 - URL: https://www.innovatemr.com/case-studies/animal-industry-study/ - Case Study Industries: Animal Care & Farming - Case Study Research Types: Quantitative - Case Study Regions: North America An InnovateMR partner required insights from animal industry professionals including veterinarians, veterinarian technologists and technicians, vet office managers, animal shelter managers, and dog groomers. An InnovateMR partner required insights from animal industry professionals including veterinarians, veterinarian technologists and technicians, vet office managers, animal shelter managers, and dog groomers. --- ### Supply Chain Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/supply-chain-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: EMEA, North America An InnovateMR + Ivy Exec partner conducted research targeting Supply Chain Managers in the US, UK, and EU, including end users in diagnostics, biopharma, and agriculture sectors. --- ### Small Molecule Drug Discovery Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/small-molecule-drug-discovery-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted research targeting US Small Molecule Drug Discovery Researchers with a minimum of 5 years' experience. --- ### Sleep Medicine Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/sleep-medicine-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted research targeting US Sleep Medicine Experts, emphasizing Digital Health/Tech Executives, Experts, and Investors. --- ### Purchasing Administrator Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/purchasing-administrator-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study on US Purchasing Administrators in the medical devices sector, company-aware professionals. --- ### Pharma Services Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/pharma-services-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: APAC, EMEA, North America An InnovateMR + Ivy Exec partner conducted a study on Pharma Services Decision Makers in the US, Germany, UK, and China, with expertise in diverse pharmaceutical consulting areas. --- ### Payer Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/payer-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted research targeting Payer Decision Makers, requiring director-level or higher roles at US commercial payer/insurance companies. --- ### Original Equipment Manufacturer Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/original-equipment-manufacturer-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study researching US Cyber Security and Hardware Decision Makers, focusing on molecular assay development expertise. --- ### Medical Director Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/medical-director-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: EMEA An InnovateMR + Ivy Exec partner conducted a study on Medical Directors in organizations planning COVID-19 testing as they reopen. Discussion includes current and future testing strategies in Germany. --- ### Health System Clinical, Technical & Front-line Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/health-system-clinical-technical-front-line-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: APAC, EMEA, North America An InnovateMR + Ivy Exec partner conducted a comprehensive study targeting Health System Clinical Executives, Technical Executives, and Front-line Practitioners across the United States, Germany, the United Kingdom, and China. The study sought input from experts with direct experience in the implementation, purchasing, and/or usage of Clinical Decision Support (CDS) tools. --- ### GPO Contracting Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/gpo-contracting-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study researching GPO Contracting Decision Makers in the US, delving into contracting impact on product choices. --- ### Executive Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/executive-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study researching US Executive Decision Makers in courier and mobile lab services, focusing on diagnostics transport. --- ### Drug Industry Experts - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/drug-industry-experts/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: EMEA, North America An InnovateMR + Ivy Exec partner conducted a study surveying top-level professionals, director and above, in the US, EK, and Germany, focusing on Drug Delivery Pumps. --- ### DNA-Encoded Library Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/dna-encoded-library-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: EMEA, North America An InnovateMR + Ivy Exec partner conducted a comprehensive study with a specific focus on professionals holding Director-level positions and above within the DNA-Encoded Library (DEL) industry. The primary objective was to gather insights from individuals actively engaged in research and development, particularly in the early stages of drug discovery. The study extended its reach across various geographical regions, including the European Union, the United States, and potentially other global locations. --- ### COVID-19 Testing Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/covid-testing-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study researching COVID-19 testing decision-making, focusing on Purchasing Administrators in diverse US organizations. --- ### CMO & CDMO Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/cmo-cdmo-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: EMEA, North America An InnovateMR + Ivy Exec partner conducted an in-depth study targeting Chief Marketing Officers (CMO) and Chief Data Officers (CDMO) Decision Makers who hold positions at the director level or above. The focus of this research spanned across both the United States and the European Union. --- ### Biopharma & CRO Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/biopharma-cro-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study researching Biopharma & CRO Decision Makers, including experts in preclinical safety, analytics, and data management. --- ### Ambulatory Cardiac Monitoring Modality Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/ambulatory-cardiac-monitoring-modality-decision-makers/ - Case Study Industries: Healthcare - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study researching Ambulatory Cardiac Monitoring Modality Decision Makers, engaging industry experts discussing modalities, business models, reimbursement impact, and future market trends in the US. --- ### Software Professionals Decision Makers - Published: 2023-10-17 - Modified: 2023-11-09 - URL: https://www.innovatemr.com/case-studies/software-professionals-decision-makers/ - Case Study Industries: Technology - Case Study Research Types: Qualitative - Case Study Regions: EMEA --- ### Software Developer Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/software-developer-decision-makers/ - Case Study Industries: Technology - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study researching Decision Makers among US Software Developers proficient in Linux, C/C++, and Python. --- ### Senior Level IT & Business Technology Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/senior-level-it-business-technology-decision-makers/ - Case Study Industries: Technology - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study researching Senior Level IT & Business Technology Decision Makers in major US corporations. --- ### Security Operation Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/security-operation-decision-makers/ - Case Study Industries: Technology - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study researching Security Operation Decision Makers in the US with titles in privacy, security, compliance, and decision-making authority. --- ### IT / Print Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/it-print-decision-makers/ - Case Study Industries: Technology - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a comprehensive study focusing on Decision Makers within the realms of Information Technology (IT) and Print. The research aimed to delve into the perspectives, preferences, and challenges faced by professionals in these sectors. --- ### Security & Threat Protection Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/security-threat-protection-decision-makers/ - Case Study Industries: Technology - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study on US Decision Makers with substantial influence in organizational cybersecurity, threat protection, and identity management. --- ### Cyber Security & Hardware Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/cyber-security-hardware-decision-makers/ - Case Study Industries: Technology - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study on Cyber Security and Hardware Decision Makers in the US. --- ### Customer Service Software Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/customer-service-software-decision-makers/ - Case Study Industries: Technology - Case Study Research Types: Qualitative - Case Study Regions: EMEA, North America An InnovateMR + Ivy Exec partner conducted a study researching Customer Service Software Decision Makers (Ages 21-55). The study included diverse roles, industries, and business models in the US and UK, such as heads of customer service, customer experience, and IT, spanning both B2B and B2C domains. --- ### Ultra-High Net Worth Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/ultra-high-net-worth-decision-makers-2-2/ - Case Study Industries: High Net Worth - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study surveying Ultra-high Net Worth Individuals aged 22-77 in the United States. The criteria for participation in the study required individuals to either be the primary decision-makers or share responsibility in their household's financial and investment decisions. --- ### Real Estate Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/real-estate-decision-makers/ - Case Study Industries: High Net Worth - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a comprehensive study on Real Estate Investors in the United States. --- ### Luxury Car Owners - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/luxury-car-owners/ - Case Study Industries: High Net Worth - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study researching Luxury Car Owners residing in New York City, San Francisco, and London. --- ### Highly Affluent Individuals - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/highly-affluent-individuals/ - Case Study Industries: High Net Worth - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study researching Highly Affluent Individuals in California, Washington, and Oregon, specifically focusing on those with investable assets. The study delved into the examination of their household's financial landscape, encompassing savings and investments such as deposit and savings accounts, cash and money market accounts, exchange-traded funds, mutual funds, stocks, bonds, annuities, as well as personal IRA. --- ### High Net Worth Kitchen Consumers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/high-net-worth-kitchen-consumers/ - Case Study Industries: High Net Worth - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study focused on High Net Worth Kitchen Consumers aged 30 to 60 in the United States. --- ### High Net Worth Investors - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/high-net-worth-investors/ - Case Study Industries: High Net Worth - Case Study Research Types: Qualitative - Case Study Regions: EMEA An InnovateMR + Ivy Exec partner conducted a study focusing on affluent investors aged 30 to 65 located in the United Kingdom. --- ### Cryptocurrency Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/cryptocurrency-decision-makers/ - Case Study Industries: High Net Worth - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study focused on individuals aged 24 to 74 who are actively involved in cryptocurrency investments. --- ### Business Leaders & Investors - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/business-leaders-investors/ - Case Study Industries: High Net Worth - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study focused on Women Business Leaders and Investors in the United States, specifically targeting individuals at job levels of Senior, Managing Director, and above. --- ### Restaurant Owners & Influencers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/restaurant-owners-influencers/ - Case Study Industries: Policy - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study researching restaurant owners and influential figures in the U. S. state restaurant industry, specifically individuals associated with restaurant and hospitality trade associations at the state level. --- ### Policy Makers & Societal Influencers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/policy-makers-societal-influencers/ - Case Study Industries: Policy - Case Study Research Types: Qualitative - Case Study Regions: APAC, EMEA, North America An InnovateMR + Ivy Exec partner conducted a study researching policy makers and societal influencers within privacy advocacy groups in the United States, Germany, and India. --- ### Policy Decision Makers - Published: 2023-10-17 - Modified: 2023-11-09 - URL: https://www.innovatemr.com/case-studies/policy-decision-makers-4-2/ - Case Study Industries: Policy - Case Study Research Types: Qualitative - Case Study Regions: EMEA --- ### High Profile DOD / DOHS - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/high-profile-dod-dohs/ - Case Study Industries: Policy - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study researching high-profile individuals within the Department of Defense (DOD) and the Department of Homeland Security (DOHS) in the United States. --- ### Former State Legislature Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/former-state-legislature-decision-makers/ - Case Study Industries: Policy - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study surveying individuals who had previously served as staff in state legislatures. The study specifically targeted participants from Alabama, Florida, Kansas, Mississippi, South Carolina, South Dakota, and Wyoming. --- ### VC & Angel Investor Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/vc-angel-investor-decision-makers/ - Case Study Industries: Finance - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study targeting decision-makers among Venture Capitalists (VCs) and Angel Investors within the US market. --- ### Trade Finance Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/trade-finance-decision-makers-2-2/ - Case Study Industries: Finance - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study researching Trade Finance Decision Makers in small/medium-sized US banks. --- ### Private & Commercial Banking Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/private-commercial-banking-decision-makers/ - Case Study Industries: Finance - Case Study Research Types: Qualitative - Case Study Regions: EMEA, North America An InnovateMR + Ivy Exec partner conducted a study researching decision-makers in Private & Commercial Banking across EU (Italy, Turkey, France, Spain, Germany) and the US. --- ### Personal Finance Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/personal-finance-decision-makers/ - Case Study Industries: Finance - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study researching US Personal Finance Decision Makers: Entrepreneurs, Anthropologists, Professionals, Innovators, Psychologists, Economists, and Journalists in the US market. --- ### Investors/Brokers & Finance Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/investors-brokers-finance-decision-makers/ - Case Study Industries: Finance - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study focusing on investors, brokers, and finance professionals within the US market. --- ### HSBC Private Bank Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/hsbc-private-bank-decision-makers/ - Case Study Industries: Finance - Case Study Research Types: Qualitative - Case Study Regions: APAC, EMEA, North America An InnovateMR + Ivy Exec partner conducted a study examining Decision Makers at HSBC Private Bank across the United States, United Kingdom, Mexico, Hong Kong, China, and the United Arab Emirates. --- ### Global Bank Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/global-bank-decision-makers/ - Case Study Industries: Finance - Case Study Research Types: Qualitative - Case Study Regions: EMEA, North America An InnovateMR + Ivy Exec partner conducted a study researching Global Bank Decision Makers in the European Union (Italy, Turkey, France, Spain, and Germany) and the United States, with a specific focus on large issuer banks. --- ### Finance Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/finance-decision-makers/ - Case Study Industries: Finance - Case Study Research Types: Qualitative - Case Study Regions: EMEA, North America An InnovateMR + Ivy Exec partner conducted a study that specifically focused on Finance Decision Makers in the United States and the United Kingdom. --- ### Finance Decision Makers & Card Managers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/finance-decision-makers-card-managers/ - Case Study Industries: Finance - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study that focused on Finance Decision Makers and Card Managers making purchases on the corporate card on average once per month or more in the United States. --- ### Finance Decision Makers & Brokers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/finance-decision-makers-brokers/ - Case Study Industries: Finance - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study that specifically targeted senior-level Finance Decision Makers and Brokers in the United States. --- ### Finance Acquirer Decision Makers - Published: 2023-10-17 - Modified: 2023-12-07 - URL: https://www.innovatemr.com/case-studies/finance-acquirer-decision-makers/ - Case Study Industries: Finance - Case Study Research Types: Qualitative - Case Study Regions: North America An InnovateMR + Ivy Exec partner conducted a study targeting Finance professionals holding VP positions or higher, specifically focusing on decision-makers within Finance Acquirer companies in the United States and Canada. --- --- ## Peoples ### Sandeep Singh - Published: 2025-05-06 - Modified: 2025-05-07 - URL: https://www.innovatemr.com/team/sandeep-singh/ --- ### Mika Turner - Published: 2025-04-06 - Modified: 2025-05-07 - URL: https://www.innovatemr.com/team/mika-turner/ --- ### Elena Bajic - Published: 2025-01-07 - Modified: 2025-05-06 - URL: https://www.innovatemr.com/team/elena-bajic/ Elena founded Ivy Exec in 2006 while attending Columbia Business School. She has since led the company through exponential growth and several strategic pivots, ultimately positioning the Ivy Exec as an innovative expert network and market leader in participant recruitment for qualitative market research studies. In 2014 she was a winner of EYs prestigious entrepreneurial award EY Winning Women. Prior to founding Ivy Exec, Elena worked with global brands, such as Nivea and Swatch Watch, in advertising and international brand development. Elena is a regular contributor to Forbes, and has been featured in Bloomberg Businessweek, Crain’s New York Business, USA Today, and Inc. Magazine. She has appeared on CNBC’s ‘Squawk on the Street’ and Reuters’ Entrepreneur’s Edge. She earned her MBA from Columbia Business School and her B. A. from Brown University. --- ### Lisa Wilding-Brown > Meet Lisa Wilding-Brown, CEO of InnovateMR. With 20 years in the industry, she and her team offer cutting-edge research strategies through tech-powered solutions. A global speaker and award recipient. - Published: 2025-01-05 - Modified: 2025-05-06 - URL: https://www.innovatemr.com/team/lisa-wilding-brown/ Lisa Wilding-Brown has been in the industry for nearly 20 years. Lisa’s specialties include executive business leadership, product innovation, sampling and survey design, panel development and management, online and mobile recruitment as well as full service mixed-mode field management across a multitude of industry sectors. As Chief Executive Officer at InnovateMR, Lisa has a passion for building strong relationships and a relentless mission to drive innovation and efficiency. Lisa and the InnovateMR executive team deliver transformational research strategies for their clients by harnessing the power of technology-enabled solutions that accelerate and activate insights for agencies and brands alike. In 2021, Lisa and the InnovateMR team launched the Vision Suite, a fully integrated and hyper-intuitive research platform that allows market researchers and marketing professionals the autonomy to conduct high quality research; expediting the insights journey and answering the resounding call for democratized and accessible insights. Prior to joining Innovate, Lisa was a member of the executive team at uSamp where she developed the company’s global panel and led the firm’s mobile business division. Lisa got her start in insights at Harris Interactive, where she played an instrumental role in developing the company’s first full-service online project management practice. Lisa later joined the panel team, focusing her efforts on research-on-research, survey methodology, specialty panel development and online user engagement for the Harris Poll Online. Lisa serves on the board for both the MMRA and UTA’s Master of Science in Marketing Research and she is an active contributor to WIRexec, the Women-in-Research mentorship... --- ### Alex Baranpuria - Published: 2023-02-08 - Modified: 2023-03-02 - URL: https://www.innovatemr.com/team/alex-baranpuria/ Alex Baranpuria is Co-Founder and SVP of Ivy Exec. Alex originated Ivy Exec’s entry into market research in 2012 and led its expansion into a dedicated market insights division, now serving over 300 clients in market research, technology, management consulting and financial services. Under the combined entity, Alex will continue in his role, leading new growth initiatives, sales, and business development efforts for Ivy Exec, with a focus on expanding the combined entity’s B2B qualitative market research business with organizations seeking access to C-suite, industry experts, and other traditionally hard-to-reach demographics. Alex is a graduate of Duke University (BS in Biology, ’06), an alum of Teach for America (New York City, ’08), and current Board Member for the Executive MBA Council. --- ### Chris Young - Published: 2023-02-08 - Modified: 2024-05-02 - URL: https://www.innovatemr.com/team/chris-young/ Chris Young joined InnovateMR in 2015, amassing over 8 years of impactful marketing research experience. As the current Senior Vice President, Global Head of Sales, he drives the company's role in strategic initiatives aimed at driving growth and innovation across the organization. With a "Glass-half-full" philosophy, Chris is a dynamic Business Development and Sales Leader who advocates for a partnership approach with customers, aligning their objectives with company offerings. His results-driven and highly competitive nature is balanced by a commitment to customer satisfaction, consistently exceeding expectations through collaboration with internal and external teams. His journey includes roles like Senior Director of Client Development, underscoring his pivotal role in InnovateMR's growth. Armed with a Bachelor of Science in Business Marketing and Management from the University of the Ozarks, Chris Young's enduring dedication and innovative approach continue to propel the future of research. --- ### Maulik Chandarana > Meet Maulik Chandarana, SVP of Engineering at InnovateMR with 14+ years of industry experience. Expert in web/mobile development, BI, reporting, and scalable solutions. Led successful projects at uSamp & Instant.ly. Passionate about improving processes and delivering quality solutions. - Published: 2023-02-06 - Modified: 2023-02-20 - URL: https://www.innovatemr.com/team/maulik-chandarana/ Maulik Chandarana has been in the industry for 14+ years and having 17+ years of overall experience in technology field. Maulik’s specialities include web/mobile development, relational and non-relational database design, Business Intelligence, Reporting, Server architecture, Release Deployment and Best engineering practices. As SVP of Engineering at InnovateMR, Maulik leads the engineering team and is passionate about improving processes, reducing cost, eliminating barriers and continuous delivery. Maulik has extensive leadership experience across diverse roles in technology field and expertise in designing scalable, secure and cost effective solutions for Market Research industry, service oriented architecture having multiple interdependent modules, SQL and noSQL database design. Prior to joining Innovate, Maulik worked as Tech lead for BI and development teams for uSamp and Instant. ly (via Persistent Systems). He played a key role in development of uSamp products from scratch with database design, coding architecture, server architecture on AWS, setup of engineering processes and end to end deliverables. Prior to uSamp, He worked with Clarion Technologies and Hidden Brains Infotech as Web developer. Maulik graduated from North Gujarat University with Bachelor or Engineering in Information Technology. --- ### Ross Green > Meet Ross Green, an employee of InnovateMR who is passionate about b2b research and commited to driving results. - Published: 2023-01-08 - Modified: 2025-05-06 - URL: https://www.innovatemr.com/team/ross-green/ Ross moved into the SaaS/technology space in 2012 after several years in the investment banking industry at UBS Investment Bank. He has transitioned to senior leadership at private equity-backed companies that are looking to take the next step in scaling their operations, most recently at the driver risk management company, eDriving. Working best in fast-paced environments with teams still very much in the entrepreneurial mindset, he has built out sales, marketing, finance, human resources, and led several successful buy-side and sell-side acquisitions. Originally from London, Ross resides today in Colorado with his wife, daughter and dog. --- ### Brittany Nicols > Meet Brittany Nicols, SVP of Marketing & Communications at InnovateMR. With 15+ years of research experience, she excels in sales operations, survey design, custom panel dev, and product innovation. Brittany drives marketing strategy, manages brand standards, and focuses on team success through InnovateMR University. - Published: 2023-01-06 - Modified: 2023-02-08 - URL: https://www.innovatemr.com/team/brittany-nicols/ Through 15+ years of experience in the industry, Brittany Nicols has honed her proficiency in nearly every stage of the research journey. She has held leadership positions both as a buyer of research and as a provider, allowing her a deep understanding of what clients are looking for in a partner, and what it takes to execute successful research projects. Her specialties include sales operations leadership, sample best practices, survey design, custom panel development for both quant/qual research, and product innovation and automation. As the SVP, Marketing & Communications at InnovateMR, Brittany wears many hats essential to the daily function of the business. She is responsible for developing and executing the global marketing strategy through the creation of impactful marketing campaigns/materials, maintains brand standards and ensures compliance across all marketing and communications channels, and bridges the gap between marketing and sales in order to cultivate long-term relationships with clients. Prior to her leadership role in the marketing department, she served as VP, Sales Ops & Corporate Training consulting with and providing a customer-centric experience to all clients, both internal and external. Additionally, she has served as AVP, Global Bid Management & Supply, furthering her passion for relationship building and client-obsessed mindset. She is dedicated to the personal and professional success of every InnovateMR team member and, as such, has created and manages InnovateMR University focused on onboarding, training plans, and career development for each department. She also shares her knowledge and expertise with the wider industry as a Women in... --- ### Sandy Casey > Meet Sandy Casey head of Global Supply at InnovateMR, Sandy excels at building strong relationships internally and externally with an entrepreneurial spirit driving innovation, automation and systematic efficiencies. - Published: 2023-01-06 - Modified: 2023-02-20 - URL: https://www.innovatemr.com/team/sandy-casey/ Sandy Casey has been in the industry for nearly 20 years. Sandy specializes in res-tech product innovation, automation / DIY platforms, supply creation, operations, panel development and management. Through the years, Sandy has consistently built supply, improved supply management, led supply technology framework and developed operational and sampling best practices, leading to a significant increase in revenue, decrease in COGS, and overall increase in EBITA and margin in unison at all of the organizations Sandy has worked with. Sandy is noted as one of the top supply executives globally with a special expertise in B2B research and hard to find audiences. She has a special knack of finding that very unique niche audience across the globe, as well as expanding the easier to find and combining them into a strategic supply model. As SVP of Global Supply at InnovateMR, Sandy excels at building strong relationships internally and externally with an entrepreneurial spirit driving innovation, automation and systematic efficiencies. Sandy and the InnovateMR team drive the InnovateMR organization to excel at completing projects no other company would dare take on. Her vast experience of building specialized panels, audiences and procurement agreements, has allowed InnvoateMR to “get the work done” in a streamlined and cost efficient manner. While at InnvoateMR, Sandy has increased the supply reach from a few million to tens of millions, led a re-launch of the panel, product development of sampling automation and is well on her way to framing out what will be a one- of-a-kind supply automation... --- ### Amanda Keller-Grill > As SVP of Global Innovation and Product Strategy at InnovateMR, Amanda has a passion for building scalable products and technology-enabled solutions. Amanda is responsible for product innovation, strategy, and development, and strives to ensure exceptional product and customer experience. - Published: 2023-01-06 - Modified: 2025-05-06 - URL: https://www.innovatemr.com/team/amanda-keller-grill/ As an industry veteran of 10+ years, Amanda Keller-Grill specializes in res-tech product innovation, programmatic solutions, executive leadership, client delivery, sample design, platforms, and automation. Amanda has extensive leadership experience across diverse roles, affording her a comprehensive understanding of customer requirements, and the rising demand for the evolution of the research experience. As SVP of Global Innovation and Product Strategy at InnovateMR, Amanda has a passion for building scalable products and technology-enabled solutions. Amanda is responsible for product innovation, strategy, and development, and strives to ensure exceptional product and customer experience. Amanda brings expertise in data-driven product development with concentration on efficiency and innovation. In 2021, Amanda and the team launched the Vision Suite; a fully integrated collection of next generation products that execute autonomous high-quality research and expedites the insights journey. With a tenured background in Operations, Amanda was InnovateMR’s VP of Global Client Service for several years. As InnovateMR’s first employee, Amanda was responsible for scaling operational delivery, driving operational excellence, and the strategic delivery of quantitative projects including hard-to-reach audiences, longitudinal research, and leveraging her expertise in non-traditional recruitment techniques. In addition to her leadership roles at InnovateMR, Amanda also shares her knowledge with the wider industry as a Women in Research Mentor and as a featured presenter across webinars and industry conferences. Prior to InnovateMR, Amanda led the North American, LATAM, and APAC Operations at Cint where she successfully scaled sustainable growth while improving customer satisfaction. Amanda got her start in Market Research at Toluna, where... --- ---