Finding and Identifying Audiences
We employ a multichannel approach to building audiences, including TV ads, Facebook, affiliate networks, refer-a-friend and SEO. Our seasoned team of experts have been building online and mobile panels since these modes first emerged.
Some sampling companies abuse panelists and route them to surveys over and over again, which results in high attrition. People leave and never come back and the sampling universe continues to shrink. At Innovate, we are mindful and respectful of our audiences’ time, focusing on creating a positive experience.
Our reach is far, but our standards are high and we only recruit from qualified sources. Our proprietary systems access incoming traffic, test and vet prospective panelists. Techniques like click balancing and targeted sampling produce a good distribution of qualified respondents.
Continual Tracking and Relationship Building
“Their team invests the time, does their homework, hand-selects the exact products that meet their specifications, and then creatively employs them to their clients’ advantage.”