Our Values & Culture

We imagine what the future of sampling could be, and then make it happen. Innovation is in our DNA - and our name.

We’re committed to:

  • Delivering faster answers
  • Stringent checks in place for panelists
  • Excellence in customer service at all times
  • Open, honest communication
team work


People with an infectious spirit.


We work hard and play hard (gratuitous cliche) and our team knows how to laugh.

Team Work

Collaborating and taking on challenges together.


Our team is motivated and inspired by creativity and breakthrough thinking.

Risk Takers

Pioneers and courageous leaders who take big risks (without taking down the company).

Real People. Quality Data. Faster Answers.TM