Providing insights professionals with high-quality answers, faster
Ensuring high-quality insights to inform essential business decisions
Vision Quality features Text Analyzer™ and a robust dashboard for monitoring data quality in real-time, and leading technologies an automated open-end text assessment tool. We aim to empower insights professionals to take charge of their data quality and stand confidently behind their faster answers.
Alex Baranpuria is Co-Founder and SVP of Ivy Exec. Alex originated Ivy Exec’s entry into market research in 2012 and led its expansion into a dedicated market insights division, now serving over 300 clients in market research, technology, management consulting and financial services. Under the combined entity, Alex will continue in his role, leading new growth initiatives, sales, and business development efforts for Ivy Exec, with a focus on expanding the combined entity’s B2B qualitative market research business with organizations seeking access to C-suite, industry experts, and other traditionally hard-to-reach demographics. Alex is a graduate of Duke University (BS in Biology, ’06), an alum of Teach for America (New York City, ’08), and current Board Member for the Executive MBA Council.
Introducing the InnovateMR Text Analyzer
Verify open-end responses by removing gibberish answers, copy-and-pasted answers, profanity, PII, and non-contextual answers to ensure participants provide you with rich and relevant responses that provide color to your research findings.
Utilize an Extensive Red Herring Question Library
Today, AI bots are sophisticated enough to answer more basic red herring questions such as what is 2+2 and what color is the sky. Just like Siri in Apple smartphones, they easily impersonate basic human behavior and answer simple knowledge questions with ease.
Stronger red herring questions test industry-specific terminology, ask respondents to recognize fake brands, or double-verify aided awareness questions. Within Vision Quality, you’ll gain access to InnovateMR’s advanced question library and insert them directly into your surveys.
Customize Other Data Quality Essentials
- Digital FingerprintingPrevent duplicate or spoofed IP responses from entering your survey, ensuring that all answers are unique and valid.
- Straight LiningDetect disengaged respondents who are selecting grid answers at random.
- Speeder ControlsCustomize the length of interview termination point exactly or by outlier percentage rates and remove this respondent from your final data set, or flag for review.
Alex Baranpuria is Co-Founder and SVP of Ivy Exec. Alex originated Ivy Exec’s entry into market research in 2012 and led its expansion into a dedicated market insights division, now serving over 300 clients in market research, technology, management consulting and financial services. Under the combined entity, Alex will continue in his role, leading new growth initiatives, sales, and business development efforts for Ivy Exec, with a focus on expanding the combined entity’s B2B qualitative market research business with organizations seeking access to C-suite, industry experts, and other traditionally hard-to-reach demographics. Alex is a graduate of Duke University (BS in Biology, ’06), an alum of Teach for America (New York City, ’08), and current Board Member for the Executive MBA Council.
