Providing insights professionals with high-quality answers, faster
Ensuring high-quality insights to inform essential business decisions
Vision Quality features Text Analyzer™ and a robust dashboard for monitoring data quality in real-time, and leading technologies an automated open-end text assessment tool. We aim to empower insights professionals to take charge of their data quality and stand confidently behind their faster answers.
Kristin Luck is a serial marketing technology and services entrepreneur with three private equity backed exits. She is known for building innovative technology led companies that scale quickly through non-traditional sales and marketing techniques.
Kristin currently serves as an advisor and growth strategist to a slew of cutting-edge marketing and analytics technology and services firms through her growth strategy and M&A advisory firm, ScaleHouse. She is a founder focused on helping fellow founders and executive teams scale and monetize their businesses and works frequently with firms in international markets to execute their entry into the U.S. Kristin is also a licensed investment banker with Oberon Securities where her deal expertise comes from participating in both acquisitions and exits valued from $30M to $225M.
Prior to her work at ScaleHouse, she co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 ($0-$30M in three years) and was subsequently acquired by Zlenick Media Group and Pilot Group in 2005 and again by Ipsos in 2010. She then founded Forefront Consulting Group; a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision/Thompson Street Advisors in 2014 after seven consecutive years of double- and triple-digit growth. FocusVision was acquired by EQT and merged with Confirmit in 2021 to become Forsta, where she sits on the Board of Directors. Forsta was acquired in March, 2022 by Press Ganey.
Kristin has consistently driven triple digit YOY performance improvement for leading research tech and services firms including The Harris Poll, mTab and Forsta. Her experience also extends to the martech and adtech verticals where she’s an advisor to DaaS firm eCommerce Insights AI, next gen media measurement firm, Hyphametrics, and Dstillery, where she assisted in developing the evolution of their custom audience profiling business (combining behavioral data with ad targeting and digital activation). Kristin has also served as a keynote speaker and panelist at Web Summit in 2018, 2019 and 2021 on subjects ranging from zero-party data analytics, bespoke identity solutions for advertisers (in our soon to be “cookieless” world), and global data privacy and consumer protection.
Her work has been recognized in both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and growth strategy trends. She is consistently ranked as one of the top 100 sales and branding experts to follow on social media.
She earned a BS in Journalism from the University of Oregon.
Introducing the InnovateMR Text Analyzer
Verify open-end responses by removing gibberish answers, copy-and-pasted answers, profanity, PII, and non-contextual answers to ensure participants provide you with rich and relevant responses that provide color to your research findings.
Utilize an Extensive Red Herring Question Library
Today, AI bots are sophisticated enough to answer more basic red herring questions such as what is 2+2 and what color is the sky. Just like Siri in Apple smartphones, they easily impersonate basic human behavior and answer simple knowledge questions with ease.
Stronger red herring questions test industry-specific terminology, ask respondents to recognize fake brands, or double-verify aided awareness questions. Within Vision Quality, you’ll gain access to InnovateMR’s advanced question library and insert them directly into your surveys.
Customize Other Data Quality Essentials
- Digital FingerprintingPrevent duplicate or spoofed IP responses from entering your survey, ensuring that all answers are unique and valid.
- Straight LiningDetect disengaged respondents who are selecting grid answers at random.
- Speeder ControlsCustomize the length of interview termination point exactly or by outlier percentage rates and remove this respondent from your final data set, or flag for review.
Kristin Luck is a serial marketing technology and services entrepreneur with three private equity backed exits. She is known for building innovative technology led companies that scale quickly through non-traditional sales and marketing techniques.
Kristin currently serves as an advisor and growth strategist to a slew of cutting-edge marketing and analytics technology and services firms through her growth strategy and M&A advisory firm, ScaleHouse. She is a founder focused on helping fellow founders and executive teams scale and monetize their businesses and works frequently with firms in international markets to execute their entry into the U.S. Kristin is also a licensed investment banker with Oberon Securities where her deal expertise comes from participating in both acquisitions and exits valued from $30M to $225M.
Prior to her work at ScaleHouse, she co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 ($0-$30M in three years) and was subsequently acquired by Zlenick Media Group and Pilot Group in 2005 and again by Ipsos in 2010. She then founded Forefront Consulting Group; a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision/Thompson Street Advisors in 2014 after seven consecutive years of double- and triple-digit growth. FocusVision was acquired by EQT and merged with Confirmit in 2021 to become Forsta, where she sits on the Board of Directors. Forsta was acquired in March, 2022 by Press Ganey.
Kristin has consistently driven triple digit YOY performance improvement for leading research tech and services firms including The Harris Poll, mTab and Forsta. Her experience also extends to the martech and adtech verticals where she’s an advisor to DaaS firm eCommerce Insights AI, next gen media measurement firm, Hyphametrics, and Dstillery, where she assisted in developing the evolution of their custom audience profiling business (combining behavioral data with ad targeting and digital activation). Kristin has also served as a keynote speaker and panelist at Web Summit in 2018, 2019 and 2021 on subjects ranging from zero-party data analytics, bespoke identity solutions for advertisers (in our soon to be “cookieless” world), and global data privacy and consumer protection.
Her work has been recognized in both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and growth strategy trends. She is consistently ranked as one of the top 100 sales and branding experts to follow on social media.
She earned a BS in Journalism from the University of Oregon.
