Utilize powerful self-serve tools to find the right target audience
Select your target audience for your research
Our high quality respondents can help you to answer your questions, faster. Vision Sample™ provides proprietary InnovateMR panelists to your surveys, whether it is was launched with us or with your own external research tools. Through powerful self-serve technology, build audience targets, obtain feasibility and pricing, and launch within one workflow.
Kristin Luck is a serial marketing technology and services entrepreneur with three private equity backed exits. She is known for building innovative technology led companies that scale quickly through non-traditional sales and marketing techniques.
Kristin currently serves as an advisor and growth strategist to a slew of cutting-edge marketing and analytics technology and services firms through her growth strategy and M&A advisory firm, ScaleHouse. She is a founder focused on helping fellow founders and executive teams scale and monetize their businesses and works frequently with firms in international markets to execute their entry into the U.S. Kristin is also a licensed investment banker with Oberon Securities where her deal expertise comes from participating in both acquisitions and exits valued from $30M to $225M.
Prior to her work at ScaleHouse, she co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 ($0-$30M in three years) and was subsequently acquired by Zlenick Media Group and Pilot Group in 2005 and again by Ipsos in 2010. She then founded Forefront Consulting Group; a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision/Thompson Street Advisors in 2014 after seven consecutive years of double- and triple-digit growth. FocusVision was acquired by EQT and merged with Confirmit in 2021 to become Forsta, where she sits on the Board of Directors. Forsta was acquired in March, 2022 by Press Ganey.
Kristin has consistently driven triple digit YOY performance improvement for leading research tech and services firms including The Harris Poll, mTab and Forsta. Her experience also extends to the martech and adtech verticals where she’s an advisor to DaaS firm eCommerce Insights AI, next gen media measurement firm, Hyphametrics, and Dstillery, where she assisted in developing the evolution of their custom audience profiling business (combining behavioral data with ad targeting and digital activation). Kristin has also served as a keynote speaker and panelist at Web Summit in 2018, 2019 and 2021 on subjects ranging from zero-party data analytics, bespoke identity solutions for advertisers (in our soon to be “cookieless” world), and global data privacy and consumer protection.
Her work has been recognized in both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and growth strategy trends. She is consistently ranked as one of the top 100 sales and branding experts to follow on social media.
She earned a BS in Journalism from the University of Oregon.
Powerful Audience Targeting Tools
Enter the number of respondents you need for your survey, from what country, your survey incidence rate, and length of interview. The system will calculate feasibility and pricing, and get targeting ready to go.
Advanced Targeting
- Set up more in-depth demographic profiling including age, gender, children, education, employment, ethnicity, and more.
- Always reach your audience with advanced geo-targeting in multiple countries, with more to come.
- Utilize an extensive profiling library to target the exact survey participant you are aiming to interview.
Precise Controls Over Sample Delivery
Survey Sampling Options
- Vision Sampling includes everything you need to target and buy survey audiences like a pro.
- Start by entering demographic, geographic or psychographic audience attributes and obtain real-time pricing and feasibility.
- Create complex nested quotas to get the perfect audience blend.
- Launch your project live 24/7, or schedule a launch for a specific date and time.
- Set the appropriate quality switches to ensure only high quality respondents take your survey.
- Not ready to do it yourself with Vision Sample? Allow our expert managed services team do the heavy lifting.
InnovateMR's Panelists
Top Respondents from Proprietary Panel Sources
- InnovateMR is a sample-quality leader in the market research space, supplying only unique and engaged respondents with answers you can trust.
- PointClub, InnovateMR’s proprietary panel, offers a new model that truly engages survey participants and generates long-term retention.
- Each respondent is vetted across through over 40 quality methods including digital fingerprinting, GEO-IP validation, mobile and address verification, and more, all designed to address the various quality challenges that exist in research.
Kristin Luck is a serial marketing technology and services entrepreneur with three private equity backed exits. She is known for building innovative technology led companies that scale quickly through non-traditional sales and marketing techniques.
Kristin currently serves as an advisor and growth strategist to a slew of cutting-edge marketing and analytics technology and services firms through her growth strategy and M&A advisory firm, ScaleHouse. She is a founder focused on helping fellow founders and executive teams scale and monetize their businesses and works frequently with firms in international markets to execute their entry into the U.S. Kristin is also a licensed investment banker with Oberon Securities where her deal expertise comes from participating in both acquisitions and exits valued from $30M to $225M.
Prior to her work at ScaleHouse, she co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 ($0-$30M in three years) and was subsequently acquired by Zlenick Media Group and Pilot Group in 2005 and again by Ipsos in 2010. She then founded Forefront Consulting Group; a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision/Thompson Street Advisors in 2014 after seven consecutive years of double- and triple-digit growth. FocusVision was acquired by EQT and merged with Confirmit in 2021 to become Forsta, where she sits on the Board of Directors. Forsta was acquired in March, 2022 by Press Ganey.
Kristin has consistently driven triple digit YOY performance improvement for leading research tech and services firms including The Harris Poll, mTab and Forsta. Her experience also extends to the martech and adtech verticals where she’s an advisor to DaaS firm eCommerce Insights AI, next gen media measurement firm, Hyphametrics, and Dstillery, where she assisted in developing the evolution of their custom audience profiling business (combining behavioral data with ad targeting and digital activation). Kristin has also served as a keynote speaker and panelist at Web Summit in 2018, 2019 and 2021 on subjects ranging from zero-party data analytics, bespoke identity solutions for advertisers (in our soon to be “cookieless” world), and global data privacy and consumer protection.
Her work has been recognized in both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and growth strategy trends. She is consistently ranked as one of the top 100 sales and branding experts to follow on social media.
She earned a BS in Journalism from the University of Oregon.
