InnovateMR Earns ISO 27001 Certification: Data Security and Protecting Trust in the Insights Industry
CALABASAS, CA, January 13, 2026 – Over the past few years, we’ve watched the data security landscape shift faster than almost any other part of our industry. Threats are more complex, expectations around privacy are higher, and the responsibility we carry as researchers continues to grow. At InnovateMR, we handle information that comes from real people who trust us—clients, partners, and millions of respondents. That trust is something we protect fiercely.
This is why earning ISO 27001 certification is such an important milestone for us. CEO of InnovateMR, Lisa Wilding-Brown, shares, “It’s not something we pursued because it looked good on paper or because the industry demanded it. We pursued it because protecting data has always been central to who we are—and we wanted our security framework to reflect that commitment in a tangible, audited, internationally recognized way.”
What ISO 27001 Means to Us
ISO 27001 is often described as the “global standard for information security,” but for us, it represents something more meaningful: discipline, accountability, and a promise to everyone who interacts with our platform.
To become certified, we had to build, refine, and validate an entire Information Security Management System (ISMS) that governs how we store data, who can access it, how we audit risks, and how we respond to potential security events. The certification process challenged us to look at every detail of our operations—from configurations and access levels to training programs and vendor policies.
And honestly, that was exactly what we wanted. We didn’t just want compliance; we wanted clarity, structure, and a long-term roadmap for keeping our data environment strong and resilient.
Why We Chose to Do This Now
We’ve always taken security seriously, but the timing of this certification speaks to the evolution of our industry.
We’re operating in a new era of risk.
Cybersecurity threats have grown more sophisticated, and no company—large or small—is immune. Achieving ISO 27001 felt like the right step to ensure that our defenses evolve alongside the threat landscape.
Our clients deserve complete confidence.
We know that when clients send us their data, they’re entrusting us with vital information that fuels million-dollar decisions. We want them to feel fully assured that we treat their data with the same level of care they do.
Our respondents trust us with their privacy.
The people who participate in surveys share personal opinions and experiences. Protecting that information is not a formality for us; it’s a responsibility we take personally.
What We Built to Meet ISO 27001 Requirements
There’s a lot that goes into meeting the ISO 27001 standard, but here are a few areas where our team invested the most energy:
A security framework we follow every single day
Policies are only as good as the people who use them. We developed clear guidelines for data handling, system access, incident response, and much more—policies that guide our daily work, not documents that collect dust.
Layered, modern technical safeguards
We strengthened our infrastructure with access controls, monitoring tools, encryption practices, and automated systems that help us detect unusual activity quickly and respond effectively.
A culture of awareness and accountability
Every person at InnovateMR plays a role in protecting data. We built training programs that help our team understand risks, adopt secure habits, and recognize potential threats before they become issues.
A commitment to continuous improvement
ISO 27001 isn’t a one-time achievement. It requires ongoing audits, regular risk reviews, and constant iteration. This aligns with our culture—we’re always looking for ways to strengthen what we do.
What This Certification Means for Our Clients
If you’re a client, here’s what you can count on from us moving forward:
- Your data is protected within a verified, audited security framework
- We minimize risk through constant monitoring and assessment
- We apply strict controls to vendor relationships and sensitive processes
- We maintain transparency about how we handle and protect information
- You have a partner who genuinely treats data security as a core value, not a checkbox
Looking Ahead
Achieving ISO 27001 certification is a milestone—but for us, it’s also a starting point. The standard gives us a strong foundation to build on, but it also pushes us to keep growing, keep refining, and keep reinforcing the trust our clients and respondents place in us every day.
“Data security will never be ‘finished.’ But with this certification, we’ve strengthened our commitment to protecting the insights ecosystem we care so deeply about,” Lisa Wilding Brown shares CEO of InnovateMR.
And we’re just getting started.
Press Contact
Brittany Nicols, InnovateMR SVP, Marketing & Communications
brittany@innovatemr.com | (818) 584-2090 x716
About InnovateMR:
InnovateMR is a full-service sampling and ResTech company, utilizing cutting-edge technologies for agile research and delivering quality insights from diverse business and consumer audiences. As industry pioneers, InnovateMR provides world-class end-to-end survey programming, international sampling, qualitative and quantitative insights, and personalized consultation services. InnovateMR leverages Ivy Exec’s expert network to enhance its research capabilities by integrating various insights methods, providing a comprehensive understanding of market targets. Ivy Exec’s exclusive network of 2.5 million subject matter experts strengthens B2B research, offering clients access to industry professionals for diverse projects. Celebrated for their outstanding customer service and results, InnovateMR and Ivy Exec seamlessly blend boutique-level service with a broad global reach, ensuring partner success.
About InnovateMR – InnovateMR is a full-service sampling and ResTech company that delivers faster, quality insights from business and consumer audiences utilizing cutting-edge technologies to support agile research. As industry pioneers, InnovateMR provides world-class end-to-end survey programming, targeted international sampling, qualitative and quantitative insights, and customized consultation services to support informed, data-driven strategies, and identify growth opportunities. Known for their celebrated status in customer service and results, InnovateMR combines boutique-level service with extensive global reach to achieve partner success.
