Who We Are

InnovateMR is a team of solution-focused and entrepreneurial individuals with a passion for purposeful innovation. At our core, we embrace collaboration, camaraderie, and collective hard work without egos or pretense.

Our Mission

We celebrate and honor what makes us different and we are committed to producing a culture of inclusivity; where opportunities are available for all, and different perspectives are truly valued. When you join InnovateMR, you join a team with a thirst for cutting-edge innovation and a deep desire to create exceptional value for our industry, our clients, and our employees.

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How It All Started

  • Innovation is our Driving Force

    Our team has decades of experience in market research. We pioneered the first online panels and continue to develop innovative methodologies to harness research technologies and survey audiences from around the globe.

  • Richly Targeted Audiences

    Over the years, we have scaled our global panels to include millions of registered survey participants in hard-to-reach demographics while maintaining rigorous quality controls.

  • DIY Sampling Technology

    We are leaders in self-service sampling. The InnovateMR DIY platform empowers researchers to take the reins with an intuitive, easy-to-use interface that delivers faster and more reliable answers.

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The Values We Stand By

We challenge the status quo with open minds, focus, and speed.
We anticipate change and create solutions for our clients through practical, strategic innovation.
Unique Culture
We hold ourselves accountable, work well in teams, collaborate, and embrace a lean structure.
We speak with truthfulness and sincerity, act with honesty and fairness, and always behave professionally.
Entrepreneurial Mindset
We recognize that we each have a stake in the business, think outside the box, are creative, and seize opportunities to grow.
We have an unyielding drive to win, but always remain humble.
We are committed to listening, providing custom solutions, and giving our clients a clear vision to achieve their unique research goals.
Diversity & Inclusion
We have a deep commitment to diversity & inclusion across race, gender, age, religion, identity, and experience. It fuels our innovation and brings us closer to both our customers and the communities we serve.

The People Behind It All

What makes the people at InnovateMR so unique is how everyone has a different and specialized background in market research— our varied viewpoints mean that ideas are always fresh, bold, and creative. As a people-first organization, our leaders trust their teams and encourage them to find success beyond their wildest expectations.

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