Ethical Business Practices and Quality Assurance Controls

1. Purpose

In furtherance of its commitment to data integrity, transparency, and responsible sourcing, the Company
requires that all vendors and suppliers adhere to industry best practices and ethical standards in the delivery of research-related services and sample procurement. By executing this Acknowledgment, Vendor affirms its compliance with such standards and agrees to be bound by the terms and obligations set forth herein.

2. Incorporation of Industry Standards

Vendor acknowledges and affirms its adherence to the Insights Association Code of Standards and
Ethics (2023), which is incorporated herein by reference. The full text of the Code is available at:
https://www.insightsassociation.org/Resources/Code-of-Standards.
Vendor further acknowledges and affirms its commitment to adhere to the principles set forth in the
ESOMAR International Code on Market, Opinion and Social Research and Data Analytics (the “ESOMAR
Code”), which is incorporated herein by reference and available at:
https://standards.esomar.org/resources/international-codes. Vendor agrees that compliance with both the Insights Association Code and the ESOMAR Code shall be considered material conditions of its
engagement with the Company and that the principles embodied therein govern conduct related to
participant rights, data privacy, quality assurance, and the ethical collection and processing of research
data.

3. Representations and Commitments

Vendor represents, warrants, and covenants that:
3.1. Prohibited Conduct. Vendor does not engage in, and shall not knowingly permit or tolerate, any of
the following activities:
a. Use of bots, scripts, or automated technologies to complete surveys.
b. Hiring or incentivizing individuals to submit fabricated or inauthentic responses.
c. Dissemination or disclosure of survey qualification criteria to artificially influence eligibility or
targeting.
d. Submission of responses that are incomplete, duplicate, inconsistent, or submitted with
disregard for quality (e.g., “speeding”).

3.2. Internal Controls. Vendor has implemented and maintains internal procedures and technical
safeguards reasonably designed to:
a. Detect and prevent fraudulent or low-quality responses.
b. Verify respondent identity and ensure data authenticity.
c. Monitor and audit data for compliance with quality standards.
d. Ensure secure and compliant processing of respondent data.

3.3. Legal and Ethical Compliance. Vendor shall comply with all applicable federal, state, and
international laws and regulations, including, without limitation, those relating to data protection,
privacy, and consumer rights. Vendor further agrees to conduct its operations in a manner consistent
with the ethical obligations set forth in the Insights Association Code of Standards and Ethics.

4. Voluntary Disclosures (Optional)

To support transparency and alignment with the Company’s quality expectations, Vendor may indicate the use of any of the following controls:
a. Bot detection (e.g., CAPTCHA)
b. Digital fingerprinting or device ID tracking
c. IP address or geo-verification
d. Email or phone number validation
e. Fraud scoring and behavioral analytics
f. Manual review or audit process
g. Use of verified and/or double opt-in panels
h. Use of open end- text analysis / testing

5. Right to Audit

Vendor agrees to cooperate with the Company in good faith in connection with any reasonable requests
for information, documentation, or confirmation of compliance with the obligations set forth in this
Acknowledgment. The Company reserves the right to periodically review Vendor’s practices to ensure
continued alignment with its standards.

6. Termination

If Vendor identifies any individual within its panel or sample network engaging in any conduct prohibited
under this Acknowledgment, Vendor shall immediately remove such individual from its panel or network,
terminate such individual’s access, and block the individual from all associated traffic sources. Vendor shall notify the Company promptly of such removal.

In addition, the Company may suspend or terminate its relationship with Vendor immediately upon Vendor’s material breach of this Acknowledgment, or upon reasonable suspicion of conduct inconsistent with the representations and warranties set forth herein. Such termination shall be without prejudice to any other rights or remedies available to the Company under applicable law or in equity.

7. Miscellaneous

a. Governing Law. This Acknowledgment shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict-of-law provisions.
b. No Waiver. The failure of the Company to enforce any provision of this Acknowledgment shall not be
construed as a waiver of any rights or remedies.
c. Entire Agreement. This Acknowledgment constitutes the entire understanding between the parties with respect to the subject matter hereof and supersedes all prior or contemporaneous representations, whether oral or written, relating thereto.
d. Execution. This Acknowledgment may be executed in counterparts and delivered electronically. A
facsimile, scanned, or electronic signature shall be deemed an original for all purposes.