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Our History

Making Sampling Better

Innovate is not only the name of our company, it’s our philosophy and our driving force. Established by industry forerunners who launched both the goZing and uSamp panels, the company’s co-founders have spent over two decades in the online sampling industry developing innovative methodologies to harness research technology and survey audiences around the globe.
  • 1999

    Founded goZing.com, one of the first online panels
  • 2001

    Created the first supplier affiliate network dedicated to market research surveys
  • 2003

    Created the first priority-based sampling router
  • 2008

    Founded uSamp, which introduced automation to sampling
  • 2010

    Created Sample Market, the first self-serve sampling platform
  • 2011

    Created the first buyer APIs for programmatic sampling
  • 2012

    Created the first mobile sampling platform with geo-location and push alerts
  • 2014

    Founded InnovateMR to push to the next level of quality and speed of delivery
  • 2018

    Launched the InnovateMR Insights Platform, an advanced automated sampling platform
  • 2019

    Created the Text Analyzer™, the first open-end text analysis tool
  • 2020

    Launched Insights Platform DIY survey authoring
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    With a relentless focus on innovation, we will continue to develop cutting-edge sampling, project management, and data quality solutions.
targeted samples

We Paved the Way in Sampling

In 1999, when our leaders entered the space, there was no foundation for how a sampling business should work. The technology we designed and built reached a new world of survey respondents – fresh panels with the greatest breadth and depth of demographics, interests, beliefs, and geographies.

Richly Targeted Audiences

Over the years, we have scaled these global panels to millions of registered survey respondents. While size is impressive, it does not eclipse our commitment to quality. InnovateMR profiles across a wide variety of data points specific to location and niche, with extensive quality controls employed to filter out subpar responses.

DIY Sampling Technology​

Our team also led the way in self-service sampling. The InnovateMR Insights Platform empowers researchers to take the reins, delivering Faster Answers™ without sacrificing quality. Featuring an intuitive, easy-to-use interface, the platform allows for complete project control from one centralized dashboard.

Join Our Team

We are always looking for smart, talented people to join our team! If you’d like to send us your resume or contact us about a specific job posting, click the button below.

or email us at careers@innovatemr.com
Real People. Quality Data. Faster Answers.TM