Case Studies

Case Study: InnovateMR Partner Conducts Study on Private Equity Firms


InnovateMR has partnered with a company targeting decision makers at mid-sized private equity firms. The firms had to have been involved in a merger or acquisition deal within the past two years or have a likelihood to be involved in a merger or acquisition within the next two years. Qualifying firms for this study were located in the United States, European Union, and Asia-Pacific region.

Study details: 

  • This study had an N = 255 target of private equity decision makers in the United States, EU and APAC. The InnovateMR team over-delivered a total of N = 229 high-quality completes.
  • The time in field: 4 weeks
  • In-field incidence rate (IR): 26% overall
  • Length of interview (LOI): 20 minutes

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About InnovateMR – InnovateMR is a full-service sampling and ResTech company that delivers faster, quality insights from business and consumer audiences utilizing cutting-edge technologies to support agile research. As industry pioneers, InnovateMR provides world-class end-to-end survey programming, targeted international sampling, qualitative and quantitative insights, and customized consultation services to support informed, data-driven strategies, and identify growth opportunities. Known for their celebrated status in customer service and results, InnovateMR combines boutique-level service with extensive global reach to achieve partner success.