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Case Study: InnovateMR Partner Conducts Study on Traveler Sustainability

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InnovateMR partnered with a organization to conduct a multi-country study to gather sentiments amongst males and females over the age of 18 regarding their sustainability practices during travel. Qualifying travelers for this study were located in the United States and the United Kingdom.

Study details: 

  • This study had an N = 200 target of sustainability-minded travelers in the United States and the UK. The InnovateMR team over-delivered a total of N = 400 high-quality completes.
  • The time in field: 6 days
  • In-field incidence rate (IR): 51% overall
  • Length of interview (LOI): 21 minutes

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About InnovateMR – InnovateMR is a full-service sampling and ResTech company that delivers faster, quality insights from business and consumer audiences utilizing cutting-edge technologies to support agile research. As industry pioneers, InnovateMR provides world-class end-to-end survey programming, targeted international sampling, qualitative and quantitative insights, and customized consultation services to support informed, data-driven strategies, and identify growth opportunities. Known for their celebrated status in customer service and results, InnovateMR combines boutique-level service with extensive global reach to achieve partner success.