Case Studies

Case Study: InnovateMR Partner Conducts Study on Traveler Sustainability


InnovateMR partnered with a organization to conduct a multi-country study to gather sentiments amongst males and females over the age of 18 regarding their sustainability practices during travel. Qualifying travelers for this study were located in the United States and the United Kingdom.

Study details: 

  • This study had an N = 200 target of sustainability-minded travelers in the United States and the UK. The InnovateMR team over-delivered a total of N = 400 high-quality completes.
  • The time in field: 6 days
  • In-field incidence rate (IR): 51% overall
  • Length of interview (LOI): 21 minutes

At InnovateMR, we are committed to providing the best possible survey results for our partners and clients. Our award-winning team is knowledgeable, experienced, and passionate about helping our clients reach their goals. Contact us today to learn more about our services and how we can help you. 

InnovateMR Logo

About InnovateMR – InnovateMR is a full-service sampling and ResTech company that delivers faster, quality insights from business and consumer audiences utilizing cutting-edge technologies to support agile research. As industry pioneers, InnovateMR provides world-class end-to-end survey programming, targeted international sampling, qualitative and quantitative insights, and customized consultation services to support informed, data-driven strategies, and identify growth opportunities. Known for their celebrated status in customer service and results, InnovateMR combines boutique-level service with extensive global reach to achieve partner success.