InnovateMR + Ivy Exec Appoints Alex Baranpuria as President of Ivy Exec
Calabasas, CA, April 7, 2026 – InnovateMR + Ivy Exec announced the appointment of Alex Baranpuria as President of Ivy Exec, as Founder Elena Bajic transitions to a Strategic Advisor role following 20 years of leadership.
After two decades, Bajic steps down having built Ivy Exec from its origins as a Columbia Business School venture into a globally recognized expert network. Under her leadership, the company expanded into market research, scaled to a community of 2.5+ million professionals globally. The company is deeply grateful for Elena’s leadership and the lasting impact she has had in building Ivy Exec into the global expert network it is today.
“Elena’s vision and steady leadership have been foundational to Ivy Exec’s growth and evolution,” said Lisa Wilding-Brown, CEO of InnovateMR. “Her impact on the business and our clients is both significant and enduring, and we’re confident her continued involvement in a strategic advisory capacity will remain invaluable as we build the business on that momentum.”
“Building and leading Ivy Exec has been one of the great privileges of my career,” said Elena Bajic. “I have full confidence in Alex as he steps into the President role. Over the past 17 years, he has consistently demonstrated exceptional leadership, vision, and deep commitment to our clients and team. I can’t think of a better person to lead Ivy Exec into its next chapter.”
Alex has played a central role in the company’s transformation from an online career development platform into a globally leading expert network. He led the company’s expansion into the market research industry in 2014, which has since grown into a core business supporting more than 300 clients across market research, technology, consulting, and financial services.
“As President, Alex will play a key role in guiding the next phase of our innovation and ensuring we continue to deliver exceptional value to our clients,” said Wilding-Brown. “He’s a thoughtful, disciplined leader with a strong understanding of the market, and I’m confident he’ll help us scale with focus and purpose.”
“I’m honored to step into the role of President at such an exciting moment for InnovateMR + Ivy Exec,” said Alex Baranpuria. “Having been part of Ivy Exec’s journey for over 17 years, I’m incredibly proud of what we’ve built and deeply grateful for the foundation Elena has created. Working alongside her has been both inspiring and formative, and I’m honored to carry that legacy forward. As our industry evolves, particularly at the intersection of AI-driven and human-powered insights, we are uniquely positioned to lead. I’m excited to continue driving innovation, strengthening client partnerships, and delivering differentiated value.”
With Baranpuria as President, InnovateMR + Ivy Exec are well-positioned to build on their foundation by accelerating growth, expanding capabilities, and strengthening their leadership in B2B market research and expert network services.
About InnovateMR + Ivy Exec
InnovateMR is a full-service sampling and ResTech company, leveraging cutting-edge technologies to power agile research and deliver high-quality insights from diverse business and consumer audiences. As an industry pioneer, InnovateMR provides end-to-end survey programming, international sampling, qualitative and quantitative research, and consultative services. Ivy Exec is a leading expert network and B2B research recruitment firm, providing access to highly qualified, resume-verified professionals across industries and functions. With a proprietary network of over 2.5 million members across 191 countries, Ivy Exec enables organizations to access hard-to-reach expertise and generate high-quality insights to inform critical business decisions.
Committed to the highest standards of data quality, privacy, and security, InnovateMR is certified to ISO 20252 and ISO 27001. The company is also GDPR and CCPA compliant and is an active participant in the Global Data Quality (GDQ) Pledge, reinforcing its dedication to ethical research practices and responsible data stewardship.
Media Contact:
Brittany Nicols
SVP, Marketing & Communications
InnovateMR + Ivy Exec
brittany@innovatemr.com
(818) 584-2090 x716
About InnovateMR – InnovateMR is a full-service sampling and ResTech company that delivers faster, quality insights from business and consumer audiences utilizing cutting-edge technologies to support agile research. As industry pioneers, InnovateMR provides world-class end-to-end survey programming, targeted international sampling, qualitative and quantitative insights, and customized consultation services to support informed, data-driven strategies, and identify growth opportunities. Known for their celebrated status in customer service and results, InnovateMR combines boutique-level service with extensive global reach to achieve partner success.
