InnovateMR + Ivy Exec Launch Next-Generation Text Analyzer™: AI Detection at Scale
CALABASAS, CA, August 4, 2025 – InnovateMR + Ivy Exec proudly announces the latest advancements to its award-winning Text Analyzer™, an AI-driven solution, first introduced in 2017. These updates reinforce our long-standing commitment to staying ahead of the curve in data quality and contextual validation — solidifying our position as a leader in research excellence and innovation.
InnovateMR’s Text Analyzer™ has been delivering real impact for years, helping researchers validate open-ended responses with speed, scale, and precision. Now, with critical new enhancements, our clients gain even deeper insight into authenticity and the integrity of human responses.
Purpose-Built for Real Research Challenges
The Text Analyzer™ goes beyond surface-level response checks. It uses proprietary AI to evaluate:
- Gibberish and nonsensical text
- Speeding behavior and implausible completion times
- Duplicative or copied-and-pasted answers
- Contextual relevance to pressure-test for actual domain knowledge
- Emerging risks, including AI-generated responses and patterns of misuse
Continual Innovation for Evolving Challenges
Over the past 18 months, our teams have integrated the most recent AI breakthroughs to refine and enhance the Text Analyzer’s capabilities. The latest features include:
- Detection of AI-generated content
- Deeper contextual analysis and customizable controls
- Signal enhancements to flag potential AI misuse in survey responses
Now available through a robust API and a flexible batch uploader, the Text Analyzer can be seamlessly integrated into research workflows. Custom templates can be created, and researchers can take real-time action—empowering them to manage fielding with greater confidence and control.
These improvements go beyond cosmetic upgrades; they represent a meaningful step forward in safeguarding response quality and unlocking richer, more trustworthy insights.
“Innovation in data quality has always been at the heart of what we do,” said Lisa Wilding-Brown, CEO of InnovateMR + Ivy Exec. “The Text Analyzer is more than just a tool, it’s a safeguard for truth in research. By integrating AI detection, we’re helping clients stay ahead of emerging challenges while unlocking deeper, more authentic insights.”
Flexible Access for Seamless Integration
The Text Analyzer is available through robust API integrations and DIY interfaces, making it easy for research teams to embed quality checks directly into survey flows or post-collection reviews. This ensures high-quality data from start to finish.
“According to Imperva, over 51% of web traffic today is non-human—and that risk extends to our industry,” said Amanda Keller-Grill, SVP of Global Quality and Research Excellence at InnovateMR + Ivy Exec. “The newest enhancements to the Text Analyzer give our clients the tools to validate authenticity at scale, take corrective action instantly, and ultimately make smarter, faster business decisions with reliable data.”
Raising the Bar for Research Integrity
With its enhanced capabilities, the Text Analyzer empowers research professionals to:
- Validate authenticity at scale
- Protect data quality across the research lifecycle
- Accelerate confident, insight-driven decisions
By continuously evolving our technology, InnovateMR + Ivy Exec remains steadfast in our mission: to uphold data integrity and deliver clarity in a complex research environment.
Bring the power of AI-enhanced validation directly into your workflow. Protect your research. Protect your business.
Press Contact
Brittany Nicols, InnovateMR SVP, Marketing & Communications
brittany@innovatemr.com | (818) 584-2090 x716
About InnovateMR:
InnovateMR is a full-service sampling and ResTech company, utilizing cutting-edge technologies for agile research and delivering quality insights from diverse business and consumer audiences. As industry pioneers, InnovateMR provides world-class end-to-end survey programming, international sampling, qualitative and quantitative insights, and personalized consultation services. InnovateMR leverages Ivy Exec’s expert network to enhance its research capabilities by integrating various insights methods, providing a comprehensive understanding of market targets. Ivy Exec’s exclusive network of 2.5 million subject matter experts strengthens B2B research, offering clients access to industry professionals for diverse projects. Celebrated for their outstanding customer service and results, InnovateMR and Ivy Exec seamlessly blend boutique-level service with a broad global reach, ensuring partner success.
About InnovateMR – InnovateMR is a full-service sampling and ResTech company that delivers faster, quality insights from business and consumer audiences utilizing cutting-edge technologies to support agile research. As industry pioneers, InnovateMR provides world-class end-to-end survey programming, targeted international sampling, qualitative and quantitative insights, and customized consultation services to support informed, data-driven strategies, and identify growth opportunities. Known for their celebrated status in customer service and results, InnovateMR combines boutique-level service with extensive global reach to achieve partner success.
