Industry Insights

Mark & Lisa’s Epic Journey in the Fight Against Survey Fraud


Last year, Mark Menig and I took you on a scary ride through the dark web. We dove deep into the actions of fraudsters and cyber criminals in an attempt to burst the bubble of the market research industry and show what really happens in those hidden corners of the Internet.

Fraudulent activity continues to challenge our industry and threaten our reputation in the research ecosystem. It’s more important than ever for market researchers in all parts of the industry to fully understand what we’re up against – the fraudulent tricks and dirty dealings that are pulling us down and influencing public perception.

That’s why Mark and I are back this year with our newest look at the emerging trends in cyber-fraud. In Back to the Future: Mark & Lisa’s Epic Journey in the Fight Against Survey Fraud, we take a closer look at the last 12 months in the market research industry and how cyber-fraud has influenced them. Presented at SampleCon with an encore webinar scheduled for early March, this deep dive into the dark arts of fraudsters will look at three commonly used tactics and actionable tips for how to mitigate this kind of risk.

The Growing Impact of Cyber-Crime on the Market Research Industry

This is an economic pandemic and is forecast to continue growing, with upwards of $6 trillion in losses expected by 2021. And the impacts are spread evenly – impacting billion-dollar global brands, social media giants, government institutions and small businesses alike.

The market research industry isn’t immune to these threats. In fact, cyber-criminals have long targeted market research in their crimes and have only grown more sophisticated in recent years.

The financial motivations are massive, and the methods used advanced. Criminals are populating surveys with fake data to take advantage of survey incentives on a grand scale. Combined with the impact this kind of fraud has on public perception and trust of the market research industry, it’s time to act.

Join Us for Insights on Fighting Back

In our upcoming encore webinar, Mark and I will walk you through the key themes surrounding cyber-crime over the last 12 months and demonstrate common tactics these fraudsters are using. We’ll discuss:

  1. Emerging trends in cyber-fraud, the hotspots for fraud in 2018 and what new themes are expected to emerge over the next 12 months.
  2. Common tactics used by fraudsters, with a live presentation on how they do it.
  3. How to implement effective solutions that have a positive impact on market research businesses and the data quality delivered to clients.

Signup now for the upcoming webinar encore.


InnovateMR Logo

About InnovateMR – InnovateMR is a full-service sampling and ResTech company that delivers faster, quality insights from business and consumer audiences utilizing cutting-edge technologies to support agile research. As industry pioneers, InnovateMR provides world-class end-to-end survey programming, targeted international sampling, qualitative and quantitative insights, and customized consultation services to support informed, data-driven strategies, and identify growth opportunities. Known for their celebrated status in customer service and results, InnovateMR combines boutique-level service with extensive global reach to achieve partner success.