LOS ANGELES, May 10, 2016 — Innovate is excited to announce a new strategic partnership with Canada-based Zweet which operates that country’s largest mobile consumer shopping application.
What does this partnership mean for Innovate?
Innovate will be the conduit for the MR industry’s access to Zweet’s expansive member-base and manage all third party research requests for this highly-coveted audience. Zweet boasts over 550,000 Canadian members; 50% of which are located in Quebec, Canada. This will be the first opportunity of its kind for researchers to tap into the Zweet audience for real consumer insights, with members willingly participating in research campaigns.
As a strategic partner, Innovate has exclusive access to Zweet’s consumer audience thus helping brands better take the pulse of consumer behaviors and feedback. Zweet, which has been called the “iBotta of Quebec and Canada,” allows marketers to promote their products on a pay-per-performance basis while gaining important insights on when and where their products were bought and by whom. The application enables consumers to scan receipts to earn cash back on purchases, which are later used for data mining and validation purposes.
“We launched Zweet two years ago as a companion to our Tuango property, the largest daily deal website in the province of Quebec (three times the size of Groupon in the region). Our member-base is growing quickly and we are excited to partner with Innovate, truly a pioneer and leader in the Market Research space. We are confident that Zweet will become the principal resource for researchers looking to reach Canadian respondents,” said Eduardo Mandri, Zweet Co-Founder & CEO.
“Our team has been incredibly impressed with Zweet’s ability to attract and engage Canadian consumers. We are very excited to serve as Zweet’s research arm and bring this valuable asset to the Market Research Industry, said Gregg Lavin, Innovate Co-founder & Managing Director. Lavin continued, “As a sampling professional with nearly twenty years of experience, I have seen sample buyers struggle every day to find a reliable source for Canadian panelists. We are looking forward to solving the demand and supply quandary that our industry has been facing for years.”
About Innovate:
Real People. Quality Data.™ Innovate is a global online sampling firm, generating high-quality data from engaged panelists. Founded by Matt Dusig, Gregg Lavin and George Llorens, Innovate provides 24/7 client service to thousands of market researchers and research departments around the world. Innovate pioneered Human-Powered Sampling™ which promotes responsive communication for client satisfaction and created the First Class Panel™ which is a heavily-screened, profiled and engaged audience of survey respondents.