Sandy Casey

Senior Vice President, Global Supply

sandy casey headshot.

Sandy Casey

Senior Vice President, Global Supply

Sandy Casey has been in the industry for nearly 20 years. Sandy specializes in res-tech product innovation, automation / DIY platforms, supply creation, operations, panel development and management. Through the years, Sandy has consistently built supply, improved supply management, led supply technology framework and developed operational and sampling best practices, leading to a significant increase in revenue, decrease in COGS, and overall increase in EBITA and margin in unison at all of the organizations Sandy has worked with. Sandy is noted as one of the top supply executives globally with a special expertise in B2B research and hard to find audiences. She has a special knack of finding that very unique niche audience across the globe, as well as expanding the easier to find and combining them into a strategic supply model.

As SVP of Global Supply at InnovateMR, Sandy excels at building strong relationships internally and externally with an entrepreneurial spirit driving innovation, automation and systematic efficiencies.

Sandy and the InnovateMR team drive the InnovateMR organization to excel at completing projects no other company would dare take on. Her vast experience of building specialized panels, audiences and procurement agreements, has allowed InnvoateMR to “get the work done” in a streamlined and cost efficient manner. While at InnvoateMR, Sandy has increased the supply reach from a few million to tens of millions, led a re-launch of the panel, product development of sampling automation and is well on her way to framing out what will be a one- of-a-kind supply automation tool, pulling together supply sources around the globe who meet or exceed extensive quality guidelines from various supply channels.

Prior to joining Innovate, Sandy was a member of the management team at Toluna, formerly Greenfield Online, where she developed the company’s new and improved global panel, built the framework of a highly efficient API, grew supply reach from less than one million to over 30 million and led the organizaiton’s overall supply strategy. Early in her time at Greenfield Online Sandy built the B2B practice, growing a business unit from nothing to $2.5M year one to $7M year three.

Prior to Toluna Sandy worked at Cint as a member of the executive team as VP of Global Operations and SVP of Global Supply later in her tenure with Cint. Sandy helped design the development of the DIY Access and Engagement tools, all the while increasing the supply reach across the globe from 1.2M to over 22M at the time of her exit.

Sandy has presented at such conferences as ARF, Advertising Research Foundation, and Samplecon focused on creative panel building and management as well as the challenges of supply meeting every growing demand for online sampling and research.

Sandy attended Chapman University, where she received her BA in Communications.

Brittany Nicols
Chris Young
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