Senior Vice President, Marketing & Communications
Through 15+ years of experience in the industry, Brittany Nicols has honed her proficiency in nearly every stage of the research journey. She has held leadership positions both as a buyer of research and as a provider, allowing her a deep understanding of what clients are looking for in a partner, and what it takes to execute successful research projects. Her specialties include sales operations leadership, sample best practices, survey design, custom panel development for both quant/qual research, and product innovation and automation.
As the SVP, Marketing & Communications at InnovateMR, Brittany wears many hats essential to the daily function of the business. She is responsible for developing and executing the global marketing strategy through the creation of impactful marketing campaigns/materials, maintains brand standards and ensures compliance across all marketing and communications channels, and bridges the gap between marketing and sales in order to cultivate long-term relationships with clients. Prior to her leadership role in the marketing department, she served as VP, Sales Ops & Corporate Training consulting with and providing a customer-centric experience to all clients, both internal and external. Additionally, she has served as AVP, Global Bid Management & Supply, furthering her passion for relationship building and client-obsessed mindset.
She is dedicated to the personal and professional success of every InnovateMR team member and, as such, has created and manages InnovateMR University focused on onboarding, training plans, and career development for each department. She also shares her knowledge and expertise with the wider industry as a Women in Research Mentor, and is especially passionate about helping young professionals develop their careers. She is a published thought leader in the insights industry, contributing research-on-research to the advancement of social issues such as Imposter Syndrome.
Brittany is a diversity and equity champion, and leads the InnovateMR: Voices of Inclusion group dedicated to advancing workplace culture and inclusivity. She is fiercely dedicated to advocating for diverse leadership and fostering strong cross-culture communication.