Senior Vice President, Global Innovation & Product Strategy
As an industry veteran of 10+ years, Amanda Keller-Grill specializes in res-tech product innovation, programmatic solutions, executive leadership, client delivery, sample design, platforms, and automation. Amanda has extensive leadership experience across diverse roles, affording her a comprehensive understanding of customer requirements, and the rising demand for the evolution of the research experience.
As SVP of Global Innovation and Product Strategy at InnovateMR, Amanda has a passion for building scalable products and technology-enabled solutions. Amanda is responsible for product innovation, strategy, and development, and strives to ensure exceptional product and customer experience. Amanda brings expertise in data-driven product development with concentration on efficiency and innovation. In 2021, Amanda and the team launched the Vision Suite; a fully integrated collection of next generation products that execute autonomous high-quality research and expedites the insights journey.
With a tenured background in Operations, Amanda was InnovateMR’s VP of Global Client Service for several years. As InnovateMR’s first employee, Amanda was responsible for scaling operational delivery, driving operational excellence, and the strategic delivery of quantitative projects including hard-to-reach audiences, longitudinal research, and leveraging her expertise in non-traditional recruitment techniques. In addition to her leadership roles at InnovateMR, Amanda also shares her knowledge with the wider industry as a Women in Research Mentor and as a featured presenter across webinars and industry conferences.
Prior to InnovateMR, Amanda led the North American, LATAM, and APAC Operations at Cint where she successfully scaled sustainable growth while improving customer satisfaction. Amanda got her start in Market Research at Toluna, where she played a key role in developing process to service high revenue clients. Amanda graduated Cum Laude with honors from University of California, Los Angeles with a double BA in Communication Studies and Political Science.