COVID-19 Consumer Study Wave 3 Webinar
Are your assumptions about consumers still valid? Segmentation expert Hilary DeCamp, Chief Research Officer at LRW, teams up with InnovateMR’s Lisa Wilding-Brown to explore how the pandemic is shaping consumer trends in the US, in this special webinar event. Based on research and development of four Coronavirus Coping Cohorts, dive into how each group is approaching the “new normal”. – Which segments will be the first to re-enter the economy? – How are opinions on social distancing changing? – How is confidence in government and business response evolving? – What companies are getting it right, and who is missing the mark, according to consumers?