Empowerment & Accessibility: Leveling the Playing Field in the Era of Directional Research
Within the last decade, more and more questions are being answered without traditional market research. Methodologies need to keep up with the new customers of today who demand instant gratification from brands. New emerging technologies are empowering businesses to champion their own research and make more data-driven decisions.
➤ The current state of consumer demand, centered on instant gratification.
➤ How these new trends are informing new technologies and the democratization of research.
➤ How anyone with research-related questions can leverage technology to access faster answers that inform better decision-making.
➤ Amanda Keller-Grill, SVP, Global Innovation & Product Strategy at InnovateMR
➤ Walter Rankin, Vice Provost for Graduate, Professional, & Continuing Education at Fairfield University
➤ Ray Poynter, Market Research Thought Leader and Founder/Chair at NewMR