Elena founded Ivy Exec in 2006 while attending Columbia Business School. She has since led the company through exponential growth and several strategic pivots, ultimately positioning the Ivy Exec as an innovative expert network and market leader in participant recruitment for qualitative market research studies. In 2014 she was a winner of EYs prestigious entrepreneurial award EY Winning Women. Prior to founding Ivy Exec, Elena worked with global brands, such as Nivea and Swatch Watch, in advertising and international brand development.

Elena is a regular contributor to Forbes, and has been featured in Bloomberg Businessweek, Crain’s New York Business, USA Today, and Inc. Magazine. She has appeared on CNBC’s ‘Squawk on the Street’ and Reuters’ Entrepreneur’s Edge. She earned her MBA from Columbia Business School and her B.A. from Brown University.