Chief Executive Officer / Board Member
Lisa Wilding-Brown has been in the industry for nearly 20 years. Lisa’s specialties include executive business leadership, product innovation, sampling and survey design, panel development and management, online and mobile recruitment as well as full service mixed-mode field management across a multitude of industry sectors. As Chief Executive Officer at InnovateMR, Lisa has a passion for building strong relationships and a relentless mission to drive innovation and efficiency. Lisa and the InnovateMR executive team deliver transformational research strategies for their clients by harnessing the power of technology-enabled solutions that accelerate and activate insights for agencies and brands alike. In 2021, Lisa and the InnovateMR team launched the Vision Suite, a fully integrated and hyper-intuitive research platform that allows market researchers and marketing professionals the autonomy to conduct high quality research; expediting the insights journey and answering the resounding call for democratized and accessible insights.
Prior to joining Innovate, Lisa was a member of the executive team at uSamp where she developed the company’s global panel and led the firm’s mobile business division. Lisa got her start in insights at Harris Interactive, where she played an instrumental role in developing the company’s first full-service online project management practice. Lisa later joined the panel team, focusing her efforts on research-on-research, survey methodology, specialty panel development and online user engagement for the Harris Poll Online.
Lisa serves on the board for both the MMRA and UTA’s Master of Science in Marketing Research and she is an active contributor to WIRexec, the Women-in-Research mentorship program and the Global Research Business Network. Lisa is a widely sought after global speaker and she has presented at such conferences as AAPOR, ESOMAR, the MRMW North America and Europe, The MRS, The Insights Association, IIEX, SampleCon and she has published research related to business transformation, operational efficiency, data privacy, multicultural insights, participant engagement, online survey design, fraud mitigation and mobile best practices.
Wilding-Brown is a founding member of the Multicultural Insights Collective, an inaugural member of the Insights Association’s Laureate Program, nominated Insights Top 250 industry leader list, a recipient of the Global Research Business Network’s Participant Excellence Program and an elected member of the ESOMAR Global Council 2021-2023. Lisa attended the State University of New York at Geneseo where she graduated Magna Cum Laude with a double BA in International Relations and Communication with minors in Political Science & History. Lisa also attended the University College Dublin where she pursued Graduate Studies in Politics & History.