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CIVC Partners Investment, A Letter from InnovateMR CEO Lisa Wilding-Brown


A Letter From InnovateMR CEO, Lisa Wilding-Brown

Dear friends, partners, and colleagues,

I have incredible news to share with you! It is with great excitement that we announce a significant investment deal with CIVC Partners, a Chicago-based middle market private equity firm focused on investments in the business services sector. The InnovateMR team has worked so hard to close yet another record-breaking year, and this was the right time for us to accelerate the growth of our organization.

One of our original founders, Matt Dusig, along with myself will serve alongside our new partners on InnovateMR’s Board of Directors. Founders George Llorens, Gregg Lavin, and former President Michael Anderson will all remain significant investors in InnovateMR.

This new partnership will only help to empower our team, provide guidance during our exponential scaling phase, and further our dedication to the betterment of insights. The market research industry remains a dynamic, fascinating, and rapidly growing sector, and we are ready to continue our commitment to quality data, actionable insights, technology-enabled human innovation, and future-proofing businesses around the world.

You can learn more about our new team and Board of directors here, and read more about CIVC Partners as well as our new partnership here on our blog.

As a valued partner, please do not hesitate to reach out with any questions you may have. I hope that you can join us in our celebration!


Lisa Wilding-Brown

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Lisa Wilding-Brown is the Chief Executive Officer of InnovateMR, working to build the industry’s most powerful and intuitive research tools, celebrate a culture of inclusivity, and continue the team’s uncompromising dedication to delivering high quality insights to amazing clients. 

InnovateMR is a fiercely independent sampling and technology company that delivers Faster Answers™ from business and consumer audiences. As industry pioneers, InnovateMR connects organizations with market research audiences around the world to support informed, data-driven strategies, and identify growth opportunities. InnovateMR has built its reputation on a relentless pursuit of customer delight. Stop working with vendors, and start working with a partner dedicated to your success.


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About InnovateMR – InnovateMR is a full-service sampling and ResTech company that delivers faster, quality insights from business and consumer audiences utilizing cutting-edge technologies to support agile research. As industry pioneers, InnovateMR provides world-class end-to-end survey programming, targeted international sampling, qualitative and quantitative insights, and customized consultation services to support informed, data-driven strategies, and identify growth opportunities. Known for their celebrated status in customer service and results, InnovateMR combines boutique-level service with extensive global reach to achieve partner success.