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InnovateMR Reports Continued Growth in 2020 with New Senior Marketing Hire


InnovateMR Reports Continued Growth in 2020 with New Senior Marketing Hire

Calabasas CA., November 5, 2020 – InnovateMR has hired, Molly Strawn, as Senior Marketing Strategist, to lead the firm’s outbound marketing and branding strategy. Strawn will oversee social media efforts, curate rich industry content, as well as propagate communications related to InnovateMR’s SAS-based Insights platform, Vision™.

The company expects Strawn’s marketing prowess to streamline brand messaging and further bolster the firm’s strong social media presence. Strawn will oversee InnovateMR’s outbound communication strategy related to the firm’s extensive product portfolio and Managed Services Division. Most notably, Strawn will concentrate her time on promoting the company’s premier business panel, which includes a wide variety of audience targets such as: technology decision-makers, C-level executives, HR & Marketing business professionals, as well as a host of other high-demand business experts which have been deeply profiled against Microsoft’s taxonomy of B2B firmographics.

Molly Strawn holds a Bachelor of Arts in Communication Journalism and attended California Lutheran University, where she graduated with high honors. Strawn has served in a number of marketing-related positions throughout her career, including Hub 101 and, most recently, PureSpectrum. Molly benefits from a deep knowledge base related to brand strategy, social media virality, digital content production, and SEO optimization.

When asked why the firm hired Molly, InnovateMR’s Chief Research Officer, Lisa Wilding-Brown, said, “Molly brings a wealth of branding and social media expertise as well as impressive design acuity. Our thought leadership is relevant, impactful and provides immense value to our clients – Molly has the branding acumen and entrepreneurial spirit that will help our firm effectively communicate the incredible things happening here at Innovate.” Wilding-Brown continued, “I’ve worked with a multitude of marketing professionals over my tenure, and I haven’t met a candidate quite like Molly before. It is nearly impossible to find talent that excels at research-specific copy-writing, social media and advanced graphic design skills – I knew very quickly in the interviewing process that Molly embodies the ‘trifecta of marketing talents’ and she simply had to join the InnovateMR team!”

About InnovateMR

InnovateMR is a fiercely independent sampling company that delivers Faster Answers™ from business and consumer audiences. As industry pioneers, InnovateMR helps market research agencies worldwide answer business questions and uncover insights with online and mobile surveys. Established by industry forerunners who launched both goZing and uSamp, the company’s co-founders have spent over two decades in the online sampling industry developing innovative methodologies to harness research technology and survey audiences around the globe.

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About InnovateMR – InnovateMR is a full-service sampling and ResTech company that delivers faster, quality insights from business and consumer audiences utilizing cutting-edge technologies to support agile research. As industry pioneers, InnovateMR provides world-class end-to-end survey programming, targeted international sampling, qualitative and quantitative insights, and customized consultation services to support informed, data-driven strategies, and identify growth opportunities. Known for their celebrated status in customer service and results, InnovateMR combines boutique-level service with extensive global reach to achieve partner success.