InnovateMR + Ivy Exec Lead the Charge in Combating Survey Fraud with Next-Gen Data Integrity Tools
[Calabasas, CA] — [May 6, 2025] — In an increasingly competitive insights landscape, quality is more than a differentiator—it’s the foundation of trust. InnovateMR + Ivy Exec is setting a new industry standard by delivering cutting-edge, multi-layered fraud prevention solutions designed to protect data integrity and ensure research authenticity.
“As fraudsters become more sophisticated, we’re committed to evolving even faster,” said Amanda Keller-Grill, SVP, Global Quality & Research Excellence at InnovateMR. “We’re not just meeting industry expectations—we’re redefining them.”
While traditional methods like digital fingerprinting remain essential, they are no longer sufficient on their own. InnovateMR + Ivy Exec’s proprietary fraud prevention toolkit incorporates AI, biometric validation, and NLP-based text analysis to provide deeper insights and eliminate fraudulent or low-quality data at the source.
Introducing the Next Generation of the Text Analyzer™
At the forefront of this innovation is the award-winning Text Analyzer™—a proprietary AI-powered tool first introduced in 2017 and now supercharged with the latest advancements in machine learning. The Text Analyzer validates open-ended responses, detects AI-generated content, and assesses contextual depth and subject matter expertise to ensure responses are authentic, relevant, and human.
Now available via API integration and DIY access, the Text Analyzer empowers researchers to seamlessly integrate real-time validation into their workflows—helping safeguard data, streamline processes, and ensure high-quality outcomes.
Biometric Validation: The New Frontier of Confidence
Adding another layer of security, InnovateMR + Ivy Exec have introduced biometric validation—including facial recognition, voice pattern analysis, and keystroke dynamics—to verify respondent identity with precision. Fully compliant with global privacy regulations such as GDPR and CCPA, these technologies are implemented with transparency, consent, and a focus on user protection.
When combined with traditional validation tools, biometrics help form a comprehensive fraud detection net that minimizes risk and maximizes confidence in collected insights.
A Multi-Layered Approach to Market Research Quality
The InnovateMR + Ivy Exec quality toolkit includes:
- AI-powered Text Analyzer
- Biometric validation
- Digital fingerprinting
- Dynamic red herrings
- Proprietary fraud scoring and profiling tools
This comprehensive approach results in:
- More accurate respondent profiling
- Enhanced participant engagement
- Increased data authenticity
- Faster, more actionable insights
Leading with Integrity, Innovating with Purpose
Online survey fraud is growing more complex, fueled in part by AI. InnovateMR + Ivy Exec are committed to staying ahead of these evolving threats through continued investment in proprietary technology, secure data practices, and strategic partnerships that ensure only real, human-driven insights power critical business decisions.
“We’re not just fighting fraud—we’re shaping the future of trustworthy research,” added Amanda Keller-Grill. “This is our commitment to clients, partners, and the industry at large.”
Press Contact
Brittany Nicols, InnovateMR SVP, Marketing & Communications
brittany@innovatemr.com | (818) 584-2090 x716
About InnovateMR:
InnovateMR is a full-service sampling and ResTech company, utilizing cutting-edge technologies for agile research and delivering quality insights from diverse business and consumer audiences. As industry pioneers, InnovateMR provides world-class end-to-end survey programming, international sampling, qualitative and quantitative insights, and personalized consultation services. InnovateMR leverages Ivy Exec’s expert network to enhance its research capabilities by integrating various insights methods, providing a comprehensive understanding of market targets. Ivy Exec’s exclusive network of 2.5 million subject matter experts strengthens B2B research, offering clients access to industry professionals for diverse projects. Celebrated for their outstanding customer service and results, InnovateMR and Ivy Exec seamlessly blend boutique-level service with a broad global reach, ensuring partner success.
About CIVC Partners, L.P.
CIVC Partners is a Chicago-based private equity firm investing in high-growth middle-market companies in business services sectors. Since 1989, the team has invested over $2.3 billion in 82 platform companies and currently invests from CIVC Partners Fund VII. More information on CIVC Partners and its portfolio companies can be found at www.civc.com. If you have an opportunity that may be an acquisition candidate for InnovateMR, please contact Doug Potters (dpotters@civc.com), Brian James (bjames@civc.com), or Stephen LaFrance (slafrance@civc.com).
About InnovateMR – InnovateMR is a full-service sampling and ResTech company that delivers faster, quality insights from business and consumer audiences utilizing cutting-edge technologies to support agile research. As industry pioneers, InnovateMR provides world-class end-to-end survey programming, targeted international sampling, qualitative and quantitative insights, and customized consultation services to support informed, data-driven strategies, and identify growth opportunities. Known for their celebrated status in customer service and results, InnovateMR combines boutique-level service with extensive global reach to achieve partner success.
